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SEO Positioning or PPC Marketing: You Can Only Choose One.
| Guest post by: Stephanie Robey |
Article Overview: There are two sides of online marketing:
a. The slightly awkward, a little rough around the edges, SEO Positioning that speaks in code and works really late at night
b. The smooth talking, nicely dressed, PPC Marketing, consuming numbers and spreadsheets like the entertainment section of the NY Times
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Free Download - 5Linx Scam And The Facts About It By Stephanie Robey |
SEO Positioning or PPC Marketing: You Can Only Choose One.
There are two sides of online marketing:
a. The slightly awkward, a little rough around the edges, SEO Positioning that speaks in code and works really late at night
b. The smooth talking, nicely dressed, PPC Marketing, consuming numbers and spreadsheets like the entertainment section of the NY Times
PPC cost more and is immediate so you can measure results right away. SEO is less expensive but takes longer so you’re never quite sure if it’s working until you’ve spent a good chunk of change down the road.
As an Internet Entrepreneur, I’ve learned the best results come from both. I start with the PPC campaign to gain visibility in the search engines and to identify keywords that are the best to target for SEO. Once the SEO campaigns show good results, I reduce the PPC spend, but I don’t eliminate it.
Here are a few of my tricks:
#1 - Do solid keyword research first. Understand the difference between:
* Broad match. Keywords with similar phrases and relevant variations.
Dog: Puppy
* Exact match. Keywords for exact phrases exclusively.
Hound Dog.
* Negative match. Keywords that eliminate some variations.
Dog: but not “hot” dog
#2 – Take the time to write compelling ad copy.
Focus on benefits rather than features. Remember WIFM. (What's In It For Me?) That's all your visitor is thinking about.
# 3 - Create relevant and highly focused landing pages even if it takes a million unique pages.
- The Keyword should relate to the Ad Heading, which relates to the Heading of the Landing Page. It should have a clear call to action and
- Eliminate the navigation bar along with the chance of your visitor going elsewhere
- PPC is good but only as long as you’re feeding Google money and, every once in awhile Google gets cranky and “slaps” you. That can shut you down. But, that’s another topic. Whereas, once the SEO is ingrained into Google, it’s pretty-much there to stay.
Be big! Pass this on. Related Articles
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Your Personal Positioning Statement
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Referred by: http://jaykubassek.com
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About the Author: Stephanie Robey RSS for Stephanie's articles - Visit Stephanie's website She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich Click here to visit Stephanie's website   Creating Twitter Backgrounds for Twits And Other Self Acknowledged DumDums No Need To Downsize The American Dream Attention SendOutCards Distributors Be the Microsoft of the Hallmark Globe In Boston A Smile Will Get You Some Really Cool Artwork The Smile Project A Small Business Review The Pros Cons of 5Linx |
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Re: What is your Business?
- We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Top 19 Copywriting books
- 1. Ogilvy on Advertising. David Ogilvy. Wiley.
2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner.
3. The New Positioning. Jack Trout. McGraw-Hill.
4. Tested Advertising Methods. John Caples. Prentice-Hall.
5. How to Make your Advertising Make Money. John Caples. Prentice-Hall.
6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin.
7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall.
8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books.
9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall.
10. Romancing the Brand. David Martin. American Management Association.
11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books.
12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books.
13. My Life in Advertising. Claude Hopkins. NTC Business Books.
14. Scientific Advertising. Claude Hopkins. NTC Business Books.
15. How to Become an Advertising Man. James Webb Young. NTC Business Books.
16. The Lasker Story as He Told It. NTC Business Books.
17. Advertising Concept and Copy. George Felton. Prentice Hall.
18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop.
19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley.
This should keep you busy for at least a year.
Enjoy!
Re: Let’s talk about the ways of marketing your products, servic
- I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use.
Forum Marketing
Yahoo Answers (I need to use more of)
SEO (Search Engine Optimization)
Bum Marketing or Article marketing
P-P-C (Pay Per Click) Marketing
Online Directories
Hope this helps.
Re: Should Evan add a "Social Media Marketing" category to the f
- Hi,
Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few,
great looking site btw Jeff,
take care,
Carol
Kevin's Case Study #11 - A New Forum Category?
- Hi Everyone,
2009 is a new year and I'd like to create a new forum category to jazz things up! In the past, there's been some interest voiced about adding a "Social Media Marketing", "Online Marketing", "Internet Marketing" or "Online Promotion" category.
I'll implement [u:1g2tv6tf]ONE[/u:1g2tv6tf] of those new categories, but can someone first tell me what the difference would be between the existing "Marketing" section and one of those new options mentioned above?
Thanks
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