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The 10 Commandments of Google Search Engine Optimization
| Guest post by: Stephanie Robey |
Article Overview: When it comes to Search, Google IS God, so it’s good to keep God happy especially with your search engine optimization. Paste this list up on your wall and live by it and watch your content go right to the pearly gates.
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The 10 Commandments of Google Search Engine Optimization
When it comes to Search, Google IS God, so it’s good to keep God happy especially with your search engine optimization.
1. Thou shalt be relevant. Google is the most relevant content finder on the web. Focus on your audience’s passion and align your message accordingly.
2. Thou shalt listen to the people. For Google search engine optimization, Google looks at inbound links for the sites it indexes, organically. It ranks advertisers on CPC and click rate, and quality score. Basically, it’s letting search activity determine what’s popular. So, build those back links and do those surveys. Give ‘em what they want.
3. Thou shalt get to know me, first. What’s going on in the mind of your visitor? Shopping? Give them information. Buying? Give them exactly what they’re looking for. Read their minds.
4. Thou shalt be simple. KISS. Keep it simple stupid. Get to the point in your ads and deliver what you promise. Don’t forget the call-to-action (buy now). Edit, edit, edit.
5. Thou shalt not come to the party empty handed. Go to your customer… blogs, social networks, Google. Bring a gift: info, discounts, free software, etc.
6 Thou shalt not interrupt. Calling people during their dinner hour and interrupting them with stuff they don’t want is a “push” channel. Search is a pull. People raise their hand – you give them the information. See the difference?
7. Thou shalt not be an advertiser. Act like valuable content. I know a marketer that gives away his most valuable stuff. People pay big bucks for the left-overs.
8. Thou shalt test everything. Google rewards you for “trying”. Constantly split test ads and landing pages. Don’t forget your prayers.
9. Thou shalt track. Everything. It’s a sin to not know what is and isn’t working in online marketing and you’ll be severely punished.
10. Thou shalt not worship false data. Why go with your gut when you can just check with the numbers? See #9.
Amen and all that other good stuff with Google search engine optimization. See you in heaven.
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Referred by: http://jaykubassek.com
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About the Author: Stephanie Robey RSS for Stephanie's articles - Visit Stephanie's website She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich Click here to visit Stephanie's website   The Power Of Daily Visualization Meditation In Your Home Based Business 1 Gorilla Marketing Strategy Own Your Brand on Google How To On Twitter 3 Things No One Will Tell You Creating Twitter Backgrounds for Twits And Other Self Acknowledged DumDums The Truth About The SendOutCards Scam |
Related Forum Posts
What Do You Want To Be Taught?
- Hi,
My name is Jeff Foster, I will be moderating this new section. I want to get your opinion on topics you would like to discuss & be taught on. I see a great need for small business owners to learn how to perform basic Search Engine Marketing (SEM) which would include the basics about Search Engine Optimization (SEO).
What do you want to be taught on?
Jeff
Re: Search Engine Optimization
- If you are interested to get more information about Search Engine Optimization you can visit Search Engine Watch site gives you a great way to keep up with what’s going on in the search engine world. This site provides a ton of information about a very wide range of subjects related not only to search engine optimization, but also the flip side of the coin; subjects related to searching online.
Re: Can someone explain Search engine optimization to me?
- Search Engine Optimization (SEO) could be compared to a big popularity contest:
A High School Computer Geek and a High School Football Captain who are trying to promote a party.
The computer geek tells everyone in school & even hands out 100's of flyers about his party Friday night...what happens? his friends end up showing up and a few new people...even the new people leave right away because it is not what they are looking for.
The High School Football Captain ends up just telling a few good buddies, and within hours the entire school not only knows about it, but everyone wants to come, and everyone does come & stay.
One defenition of "optimize is "To make as perfect or effective as possibe." How effective are your article marketing campaigns? Could you be distributing content (that is what search engines index) more effectively? In a perfect world, who would you want promoting your website, web pages, and web content?
Search Engine Optimization (SEO) is determining this perfect & effective way to do this.
Jeff
Re: How do I engage seo works to be done for my site?
- I read "Search Engine Optimization" for dummies. Gave me a real good foundation on which to build my sites. Really helped a lot.
Re: How to Promote Your Business Online
- Apart from using Search Engine Optimization or SEO for promoting websites, I also find Pay per Clicks (PPC) to be a very good way to do. Why? For me it doesn't open only one oppurtunity for you, in fact it opens 2! You can generate your awaited traffic even w/o saying stop, ready and go and gain a maximized profit too.
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