The 10 Commandments of Google Search Engine Optimization
The 10 Commandments of Google Search Engine Optimization
1. Thou shalt be relevant. Google is the most relevant content finder on the web. Focus on your audience’s passion and align your message accordingly.
2. Thou shalt listen to the people. For Google search engine optimization, Google looks at inbound links for the sites it indexes, organically. It ranks advertisers on CPC and click rate, and quality score. Basically, it’s letting search activity determine what’s popular. So, build those back links and do those surveys. Give ‘em what they want.
3. Thou shalt get to know me, first. What’s going on in the mind of your visitor? Shopping? Give them information. Buying? Give them exactly what they’re looking for. Read their minds.
4. Thou shalt be simple. KISS. Keep it simple stupid. Get to the point in your ads and deliver what you promise. Don’t forget the call-to-action (buy now). Edit, edit, edit.
5. Thou shalt not come to the party empty handed. Go to your customer… blogs, social networks, Google. Bring a gift: info, discounts, free software, etc.
6 Thou shalt not interrupt. Calling people during their dinner hour and interrupting them with stuff they don’t want is a “push” channel. Search is a pull. People raise their hand – you give them the information. See the difference?
7. Thou shalt not be an advertiser. Act like valuable content. I know a marketer that gives away his most valuable stuff. People pay big bucks for the left-overs.
8. Thou shalt test everything. Google rewards you for “trying”. Constantly split test ads and landing pages. Don’t forget your prayers.
9. Thou shalt track. Everything. It’s a sin to not know what is and isn’t working in online marketing and you’ll be severely punished.
10. Thou shalt not worship false data. Why go with your gut when you can just check with the numbers? See #9.
Amen and all that other good stuff with Google search engine optimization. See you in heaven.
The 10 Commandments of Google Search Engine Optimization - To learn more about this author, visit Stephanie Robey's Website.
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When it comes to Search, Google IS God, so it’s good to keep God happy especially with your search engine optimization.
1. Thou shalt be relevant. Google is the most relevant content finder on the web. Focus on your audience’s passion and align your message accordingly.
2. Thou shalt listen to the people. For Google search engine optimization, Google looks at inbound links for the sites it indexes, organically. It ranks advertisers on CPC and click rate, and quality score. Basically, it’s letting search activity determine what’s popular. So, build those back links and do those surveys. Give ‘em what they want.
3. Thou shalt get to know me, first. What’s going on in the mind of your visitor? Shopping? Give them information. Buying? Give them exactly what they’re looking for. Read their minds.
4. Thou shalt be simple. KISS. Keep it simple stupid. Get to the point in your ads and deliver what you promise. Don’t forget the call-to-action (buy now). Edit, edit, edit.
5. Thou shalt not come to the party empty handed. Go to your customer… blogs, social networks, Google. Bring a gift: info, discounts, free software, etc.
6 Thou shalt not interrupt. Calling people during their dinner hour and interrupting them with stuff they don’t want is a “push” channel. Search is a pull. People raise their hand – you give them the information. See the difference?
7. Thou shalt not be an advertiser. Act like valuable content. I know a marketer that gives away his most valuable stuff. People pay big bucks for the left-overs.
8. Thou shalt test everything. Google rewards you for “trying”. Constantly split test ads and landing pages. Don’t forget your prayers.
9. Thou shalt track. Everything. It’s a sin to not know what is and isn’t working in online marketing and you’ll be severely punished.
10. Thou shalt not worship false data. Why go with your gut when you can just check with the numbers? See #9.
Amen and all that other good stuff with Google search engine optimization. See you in heaven.
The 10 Commandments of Google Search Engine Optimization - To learn more about this author, visit Stephanie Robey's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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