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Dads Working From Home presents the fifth installment of the ten-part series, “The Ten Most Frequently Asked Questions About Starting A Home Business.”
| Guest post by: Richard Knowles |
Article Overview: Question #5: Where should I advertise, and how much should I spend?
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Free Download - Are you a Direct Marketing FAILURE? The Barefoot Millionaires present #3 in a 10-Part Series By Richard Knowles |
Dads Working From Home presents the fifth installment of the ten-part series, “The Ten Most Frequently Asked Questions About Starting A Home Business.”
This is one of my favorite subjects because it's pretty much all great news.
I think it's probably safe to assume that most of you just starting your work from home adventure are a little on the lean side, financially speaking. One of the great things about online businesses is that the little guy has the opportunity to go head to head with the corporate giants. And the greatest thing? You can do it for FREE!
Let's say you wanted to sell your own polo shirts. Fantastic. In theory, when a potential client Google's "polo shirts," your website should pop up on the same page as Ralph Lauren's. That's good. What's great, and really exciting, is that if you plan your strategy correctly, your website will pop up before Ralph Lauren's.
The top three organic search results are where you want to be. The paid ads, you know the ones in the fancy border at the top of the page, get clicked on three times less often than the natural, organic search results. This is where the money is.
But how, you ask?
In my opinion, here are the three most powerful methods of advertising online that will build your ranking in the search engines:
1. Write an article that directly or indirectly deals with your product or service. In this case, polo shirts. Be sure to have "polo shirts" in the title of the article, and include "polo shirts" a maximum of four times throughout the article. Then visit a site like goarticles.com which publishes your article for free. Now the search engines have something new to pick up when a user types in a search for "polo shirts."
2. Write a blog. Using similar parameters described above, write a weekly blog about the subject matter. Start your blog at a site like wordpress.com and then link it up with pingomatic.com, which sends your blog to over thirty sites at the click of a button. Now the search engines have thirty-plus new sources for your subject.
3. Finally, video - the reigning king of free marketing. Create a two-minute video about yourself, your product line, your service, whatever, and upload to YouTube, Yahoo Video, or any of the fifty other online video hosting sites out there. Search engines LOVE video, so if you're just going to choose one avenue for advertising, this should be it.
Okay, that's it for today. Let me leave you with a question of my own:
The average lifespan of the American man is 76 years. How much time do you have left, and how do you want to spend it?
"Go confidently in the direction of your dreams. Live the life you have imagined." - Henry David Thoreau
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Referred by: http://jaykubassek.com
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About the Author: Richard Knowles RSS for Richard's articles - Visit Richard's website Click here to visit Richard's website   If youre going to make the leap give yourself an edge by choosing one of the top online businesses available today Direct Marketing Excellence explores Effective Recruiting Dads Working From Home tip of the day Stocking the Home Office Dads Working From Home presents question 10 When should I give up Conversations with The Barefoot Millionaires presents 73 Employee Sucker |
Related Forum Posts
Re: Contact Information
- Another idea would be to have an email form in place to accept "ticketed" inquires (if people are afraid of spammers seeing their email address). However, I hate how some sites try to persuade you out of sending an email by bombarding you with lists of "Frequently Asked Questions & Answers" as I find they're rarely helpful.
Re: Trade Shows - Are They Worth It?
- HI,
I have used trade shows (not participated) to collect potential clients. For example, the Home & Garden Industry is extremely behind the time in regards to their websites. I attended an Home & Garden Expo in Denver and collected all the companies contact information. I plan on cold calling & mailing information to each business.
It also gave me time to research the industry more, talk directly to the owners in many cases, and learn more about what they need.
Jeff
Re: How do you budget your life?
- Here is my financial management categories for today:
15% Long Term Savings;
10% Home Expenses;
45% Business and Marketing charges;
10% Friends (Meeting);
20$ Scientific and Law Books.
But this will change when it is August or September.
Orxan
Try wikipedia.com for more information
- That depends what type of business you are involved in. Maybe if you share that, we can help you a little better.
I work mostly in the Work at Home industry so my advice would only be along those lines.
Franchises in Texas...
- I wonder if any Home Depots are going to open in Houston and environs to take care of rebuilding the city and suburbs?
At the very least, it will probably be a boon for construction and home repair workers.... and scammers too, of course.
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