Be seen as the industry expert by using personal branding in your online marketing
Be seen as the industry expert by using personal branding in your online marketing
This applies to independent contractors, associates, and affiliates, and people who can market themselves in their industry. This can be applied to a company website if you are an in-house marketer, but will need to come from a slightly different angle.
There are many ways you could design the site based on what you are promoting. It could be a lifestyle that people can have by working with you, or maybe their life will be better in a certain area. Those are the images you want to show them.
Although this site is about you, it is really about the customer relating to you and feeling that you have the answer to their problem. Your site should make them feel like they have found what they are looking for when searching for an answer to their problems.
The design should be done by a professional. You don't want to appear as if you just started doing business online. A professional designer with online marketing skills will be able to help you position you better than you might see yourself.
There are so many websites in your market, it is important that "You, Inc." represents quality content. This means you aren't selling, and selling, and more selling. You are providing valuable content that prospects can sink their teeth into. You are up against the other millions on the net, and will need to stand out by solving problems.
Your prospects will find you buy using keywords, your site should be rich in keywords related to your industry. If possible have a blog on your website, and post articles that will be helpful.
You prospects will be driven to a landing page where you can help them identify which customer they are, and click forward into your sales funnel. Once they relate to you, they can opt in to your lead form. They will exchange their name and email for valuable information from you.
By doing these things your prospect can get to know you, and learn more about what you have to offer. They will begin to trust you, and call you. If done properly, you will have people chase you down.
Personal branding is the glue that holds all of your marketing efforts together, and will help your prospects convert into fans. Once they are a fan, they turn into life time customers who will buy from you over and over.
Be seen as the industry expert by using personal branding in your online marketing - To learn more about this author, visit Guy Luminato's Website.
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Personal branding is commonly talked about in online marketing. You will need to set up your website as "You, Inc.". This establishes you as the industry expert and does a far better job of promoting your business than using a replicated company website.
This applies to independent contractors, associates, and affiliates, and people who can market themselves in their industry. This can be applied to a company website if you are an in-house marketer, but will need to come from a slightly different angle.
There are many ways you could design the site based on what you are promoting. It could be a lifestyle that people can have by working with you, or maybe their life will be better in a certain area. Those are the images you want to show them.
Although this site is about you, it is really about the customer relating to you and feeling that you have the answer to their problem. Your site should make them feel like they have found what they are looking for when searching for an answer to their problems.
The design should be done by a professional. You don't want to appear as if you just started doing business online. A professional designer with online marketing skills will be able to help you position you better than you might see yourself.
There are so many websites in your market, it is important that "You, Inc." represents quality content. This means you aren't selling, and selling, and more selling. You are providing valuable content that prospects can sink their teeth into. You are up against the other millions on the net, and will need to stand out by solving problems.
Your prospects will find you buy using keywords, your site should be rich in keywords related to your industry. If possible have a blog on your website, and post articles that will be helpful.
You prospects will be driven to a landing page where you can help them identify which customer they are, and click forward into your sales funnel. Once they relate to you, they can opt in to your lead form. They will exchange their name and email for valuable information from you.
By doing these things your prospect can get to know you, and learn more about what you have to offer. They will begin to trust you, and call you. If done properly, you will have people chase you down.
Personal branding is the glue that holds all of your marketing efforts together, and will help your prospects convert into fans. Once they are a fan, they turn into life time customers who will buy from you over and over.
Be seen as the industry expert by using personal branding in your online marketing - To learn more about this author, visit Guy Luminato's Website.
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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