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Be seen as the industry expert by using personal branding in your online marketing

Written by: Guy Luminato

Article Overview: Personal branding is commonly talked about in online marketing. You will need to set up your website as "You, Inc.". This establishes you as the industry expert and does a far better job of promoting your business than using a replicated company website.

Be seen as the industry expert by using personal branding in your online marketing

Personal branding is commonly talked about in online marketing. You will need to set up your website as "You, Inc.". This establishes you as the industry expert and does a far better job of promoting your business than using a replicated company website.

This applies to independent contractors, associates, and affiliates, and people who can market themselves in their industry. This can be applied to a company website if you are an in-house marketer, but will need to come from a slightly different angle.

There are many ways you could design the site based on what you are promoting. It could be a lifestyle that people can have by working with you, or maybe their life will be better in a certain area. Those are the images you want to show them.

Although this site is about you, it is really about the customer relating to you and feeling that you have the answer to their problem. Your site should make them feel like they have found what they are looking for when searching for an answer to their problems.

The design should be done by a professional. You don't want to appear as if you just started doing business online. A professional designer with online marketing skills will be able to help you position you better than you might see yourself.

There are so many websites in your market, it is important that "You, Inc." represents quality content. This means you aren't selling, and selling, and more selling. You are providing valuable content that prospects can sink their teeth into. You are up against the other millions on the net, and will need to stand out by solving problems.

Your prospects will find you buy using keywords, your site should be rich in keywords related to your industry. If possible have a blog on your website, and post articles that will be helpful.

You prospects will be driven to a landing page where you can help them identify which customer they are, and click forward into your sales funnel. Once they relate to you, they can opt in to your lead form. They will exchange their name and email for valuable information from you.

By doing these things your prospect can get to know you, and learn more about what you have to offer. They will begin to trust you, and call you. If done properly, you will have people chase you down.

Personal branding is the glue that holds all of your marketing efforts together, and will help your prospects convert into fans. Once they are a fan, they turn into life time customers who will buy from you over and over.

Related Articles
  Becoming an Expert With Personal Branding
  Personal Branding for Better Visibility
  Keys to Personal Branding Success, Part Two
  Personal Branding Tips for Beginners
  Branding Yourself for Online Business Success

Article Tags: blog, business online, doing business, images, independent contractors, industry expert, job, landing page, lifestyle, marketer, marketing, professional designer, promoting your business, prospects, quality content, solving problems, teeth
Referred by: http://jaykubassek.com



Related Forum Posts
The Flaw In Personal Branding...? - To what extent do you use personal branding to build your business and your business image? To build an effective personal brand, the image you convey needs to be authentic, not phoney ... so to what extent do you, or would you, allow your personal flaws to be part of your personal brand image?? We could be talking about the physical side, including physical condition and fashion, or it could be in the area of personal behaviour and characteristics or habits, or it could be in the area of lifestyle... Don't you think it might be better to have a flaw or two on display, to appear more human, and perhaps therefore more like someone people could do business with? Or is there a flaw in the whole idea of personal branding. Shouldn't we just concentrate on branding our products??
Re: The Flaw In Personal Branding...? - The original post in this thread got my mind spinning in so many different directions. Typically when we think of branding we think of large company branding. It's interesting how many large companies have taken seemingly made up words and created a brand around those words. For example, what does the word "kleenex" mean? When you hear or read that word you automatically think of a facial tissue. How about the word "Google"? Google has come to mean an internet search engine. Having used those two examples though it leads me to what I think is most important about branding whether you are an individual, small business, or conglomerate. The purpose of your brand is to create a unique space or position in the marketplace that you and you alone own. In many cases people create a personal brand through there persona. Frank Kern is the good old boy strikes it big in internet marketing persona. Zig Ziglar is the good boy does good motivational speaker persona. When you hear there names you immediately associate that name with there unique space in the market. So coming back to personal branding and whether you should allow your personal flaws to show I would say you absolutely must because that's who you are and you can't fake you. Whether people like you or don't like you they have to know exactly who they are liking or disliking. Bottom line when it comes to branding or personal branding I think the critical question is... Does your brand create a unique place in the world that people are already looking for?
Re: The Flaw In Personal Branding...? - I suppose it depends on what type of business you are in. If you are in a business such as MLM or affiliate marketing I would think that branding yourself would be better. That way whatever you decide to sell, people are buying mainly because of you. On the other hand if you have a unique product or service then maybe branding that is better. MichelleJ
Re: E-mail vs. real mail - There is a nice marketing message behind that cartoon. When I bought into a very cheap lifetime OTO upgrade offer on Jon Olson's ILoveHits traffic exchange I was surprised to receive a card in the post with a hand-written message from Jon thanking me for my business. The picture on the postcard is a large version of the ILoveHits logo. Okay, so it was sent by SendOutCards.com on his behalf, but I appreciated and admired the gesture. I still have the card on my shelf to remind me what a good example it is of personal branding and the impact that 1-1 marketing through the mail can have today.
Re: Search Engine choices and SEO - Hi, I want to promote my business online and I have heard that hiring Seo expert is a good option to do that. Can somebody help me finding a good seo expert? That would be of great help.


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