How to Rank High in Search Engine Results
The first place people search when looking for an answer is the Internet. "Google it" has become part of our everyday vernacular. Billions of people go online every day looking for answers to their questions.
The two main search engines are Google and Bing. (Bing is the merger of MSN and Yahoo.) Google has dominated the search business due to the algorithms they use to ensure the end user finds the answers they are looking for. Time will tell if Bing will be competitive with Google.
Ranking high in search engines is an art. Ten percent of ranking is data, but 90% is insight. The insight comes from understanding the difference between keywords and queries. Keywords are the words the end user types into the search engine. A query is the question behind the keyword, the intent behind the keyword. The query is what the end user is actually asking and looking for. Understanding the query is the first key to ranking high in the search engines.
The second thing needed to get on the first page of search is to understand what it takes to get on the first page. Generally achieving a high rank in search is based on 3 criteria: competition, relevancy, and content.
Competition is basically popularity. The more popular (talked about, linked to, and click on) your ad or offer is, the more competitive you are. Relevancy is based on how well your offer matches the keywords. Your ad should include the keyword, or be as close as possible to the keyword being searched on. Finally, your content should address the question being asked. Your goal is to answer the query as directly as possible. You want the end user to say "Yes, this is the answer I'm looking for." If you can master these three criteria, the higher rank you can achieve in search.
The best positions (ranks) in search are those above the fold. The fold is the bottom of a web page you can see on your computer screen. Everything you can see on your computer screen without having to scroll down is "above the fold." Everything below your screen (where you have to scroll down) is call "below the fold."Being above the fold is your goal. Why? The most relevant ads or offers are typically above the fold. Many users want to find answers immediately; it's human nature, and they would rather find the answer "above the fold" than have to scroll down to see if their question is answered below. This is why relevancy is so important in your ad or offer.
Mastering the art of search is not impossible. It's just take practice and time. Take the time to think about what the end user is really asking (the query) and how your offer answers their question (relevance and content). Be persistence and consistent. Work through the learning curve and you'll find yourself with a high rank in the search engines.
Happy Business Building,
Yoli
How to Rank High in Search Engine Results - To learn more about this author, visit Yolanda Allen's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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