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The 3 Problems With MLM and The Solution To Overcome Them

Guest post by: Yolanda Allen

Article Overview: There are three problems with MLM that plague almost everyone building a business. Find out what these problems are and the solution to solve them.

The 3 Problems With MLM and The Solution To Overcome Them

Almost all people who start building a multi-level marketing (MLM) business will come across three problems that are the basis for all problems with MLM. The problems are promoting the product, finding prospects, and training your down line. Promoting The Product

"The product will sell itself" is the mantra of many MLM companies. All you have to do is show the product to a bunch of people and they will see how great the product is and will want to buy it.

You think the product is great (they usually are), so surely other people will see that too...Isn't it a shocker when they don't?

What's wrong with these people!? Don't they know this is the best product on the market?

Bottom Line: The product doesn't always sell itself. And you only make money when you sell the product. No product sold, no money in your pocket.

Finding Prospects

The first people you are taught to talk to are your family and friends. Most of them will laugh at you because they know you. They know your faults and failings. They don't believe you will actually do anything.

So you turn to associates and acquaintances. You talk to your co-workers...if it's safe. Even if it is, you still talk to them secretly. You don't want your boss to know you're working on something on the side.

Next is cold contacting. Your goal is to meet people so you can prospect them. But how and where do you find people? When you're at the mall. When you're putting gas in your car. When you're shopping at the grocery store. When you're at Home Depot. Start planning your life around going places so you can prospect people.

And how do you know if they're even interested? You don't. So you lead with the product. After all, "the product will sell itself!"

Bottom Line: When you sponsor people into your business you are making them your business partners.

You immediately start your relationship on the wrong foot when you start to see people as a resource to exploit. And people have an uncanny knack for seeing right through this.

You also alienate your friends and family who get tired of you always talking about the products and your business...there is more to life you know.

Oh, and it doesn't matter if you absolutely believe in your product and business.

Training Your Down Line

Yea! You finally have a down line! Now you have to teach them so they can duplicate you. You get to be the teacher you always wanted to be. You show them how to sell the products and how to contact their friends and family, associates and acquaintances, and how to cold contact.

And when they start duplicating you, your business starts to multiply. And then they start teaching their down line the same thing you taught them.

Bottom Line: How well your down line learns and implements what you teach them is dependent on them. And it takes lots of time...time that you've sacrificed to help them.

Granted, your down line will and should appreciate the time you're spending training them, but you can't make them learn and you can't make them do.

The Solution

The solution to promoting your product is to sell yourself first. People are looking for a leader, not a product.

The solution to finding prospects is to find people who are already interested in a business and looking.

The solution to training your down line is to join a system, or a business with a system, that trains your down line for you.

Problems Solved

The problems of promoting your product, finding prospects, and training your down line are problems inherent with building any MLM business.

The solution to deal with these problems comes down to changing how you build your business. If you would like to learn about a system that implements this solution, check out the resource box below.

Happy Business Building,

Yoli

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Article Tags: finding mlm prospects, problems with mlm, selling mlm products, training mlm prospects
Referred by: http://jaykubassek.com



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