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Online Business and Google Adwords

Written by: Stephen Farrington

Article Overview: Google Adwords is an excellent way to make money online. This introduction should help you decided if you are ready to use Google adwords in your online business pursuits.

Online Business and Google Adwords

Eventually everyone that wants to succeed in their online business venture has to try and use Google Adwords to generate traffic to their online business website. There just isn't any way of getting around it.

It shouldn't be that scary for the online business owner but there are so many stories around about people putting advertisements onto Adwords only to have a near heart attack when they get the bill. This can be especially trying if they have left it running untracked for a month or so.

If you haven't already registered for an Adwords account then you should go to Adwords and register now. This part is quite self explanatory.

Once you have your account set up and you know what you want to sell then you should start thinking about a headline for your advertisement. Headlines should make the person reading them inquisitive so questions or statements such as "What the guru's didn't want you to know" generate interest in the readers mind.

Your headline should also include your major keyword. For example if you were selling jade jewelry it would be important to put 'Jade Jewelry' into your headline as people searching for jade jewelry will most likely use this term to find you.

Remember also that Adwords ranks your advert against the keywords that the potential customer searches for and the more targeted the customer arrives at your advert the more likely they will be to purchase if they open your advert up. Why? Because the searched for 'Jade Jewelry' and your advert is there sitting right next to the search engine results. Bingo! You have exactly what this person is searching for.

The second line of your advert should be another short sharp statement describing what you think is one of the top benefits or attributes of your product. It could read like this: Jade Jewelry - Handmade with Australian Jade - then your website. This just gives a bit more of an explanation to the customer and may entice them to click on your link and proceed to your web page.

Now your advert is ready to choose keywords for and then run it on Adwords but how do we know that it is the best possible advert for our purposes? To find this out we need to conduct a split test and this means running two similar adverts at the same time with them being slightly different. The second advert we might choose to run could read like this: Handmade Jade Jewelry - Made right here in Australia.

Running these adverts together will give us an indication of which one attracts more clicks and sells more products. Once you have chosen a winner out of these two then you should keep the top one and then run it against another competitor. This means that you are constantly improving your advertisements and over time you should end up with some fairly sleek advertisements that you will have good confidence in.

Google Adwords has the highest potential of any program to deliver highly targeted traffic to your site. Online business owners should not be scared of using Adwords but they should make sure that they split test their adverts against each other to come up with the best possible presenting advert and this should be done at all times when using Adwords.

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Article Tags: advert, advertisement, advertisements, adwords, attributes, bingo, business venture, customer searches, google, guru, headlines, heart attack, jade jewelry, online business owner, search engine results, traffic
Referred by: http://jaykubassek.com



Related Forum Posts
How Many Ad Campaigns Have You Tried Before One Worked? - I actually got this idea from a comment made by Litekepr a few weeks ago. People are always looking for ad campaigns that will drive business their way, and get discouraged when they don't get instant results. Would anyone care to share how much advertising they did, and where, before a campaign 'clicked' and the business took off? I publish an SF webzine, with ads there from Google Adsense as well as Amazon. A few months ago, in order to drive traffic there, I also tried Google Adwords, which was a big mistake. An expensive week before I figured out how big a mistake it was. --- Unless you're selling big ticket items, Adwords is not the way to go. Now, simply by having a lot of pages on the net, lots of links, etc. my traffic is growing and my adsense income is growing. It's taken a year to get respectable...
Re: What would you do with your last $1000? - I would put into my business certainly. If money sleeps then you will lose it. Nearly the eaxct situation happened with me. I had my last 750$ in my pocket to make money online. If I spent it in a wrong way, I would have to lose my chance to own business on the Internet. But I used it wisely and bought D. Gerl's Insider Secrets to Internet Marketing. Then put the rest of the money into Google Adwords and could save my business. But now..... I would continue my monthly membership on SubmitYourArticles Article Submission Service (37$), buy Revolution Wordpress Theme, maintain monthly membership on J. Humpereys ASC membership program and the rest of money put into Google Adwords and Yahoo Ads. Orxan
Re: New Keyword Research Tool - [quote="thpalex":1g9u68nb]Thanks for the new info on keyword tools..... as I keep looking for suggestion and tips on keyword tools so these were very helpful to me. ....... however, Adwords keyword tool was not giving me exact search ideas.... so I was looking for other way.[/quote:1g9u68nb] Yeah, Google Adwords Keyword Tool is a bit limited and doesn't always show exact results. Overall, It's a very nice tool considering it's free. Use it in conjunction with something like WordStream or other keyword tool, and you can't go wrong.
Re: HOw to market a B2B consulting company - [quote="zohahunt77":428owzbi]Hi, I was wondering if anyone can tell me the difference between B2B and B2C. I don’t know about b2b marketing but I have done marketing so know things about it. I will suggest you to take online services which will spread your business all over web network. Online marketing is the best way to market any business.[/quote:428owzbi] B2B = Business to Business - You are marketing to other businesses. B2C = Business to Consumer - You are marketing to consumers.
Re: what position to request? - Hi Michael, How about Online Business Development Manager? Good luck with your start-up. David


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