How to Use Press Release's to Generate Free Leads
Press releases are a great way to generate free leads for any business, especially network marketing. A press release is similar to a news story you see in your local newspaper or the national press. Many distribution sites offer a free distribution as well as paid distributions that target a much larger audience. The difference between a press release and an article is a press release announces a specific event or occurrence such as the opening of your new business or conference your company is holding.
Before writing your release you need to determine who your target audience is, what keywords you want to use, choose a headline, write your release and finally distribute it to the distribution site of your choice. One step many people over look is choosing your keywords. The keywords you choose are the core of the release and as you write your release it should focus on the keywords you chose. Keyword research is crucial especially in the network marketing industry. Network marketing is a rapidly growing sector in the home business industry and without the proper keyword research your release may never make it to the audience you desire.
Your release will show up in the search engines for the specific keywords you choose. A well written press release with relevant keywords will move up in the rankings as more people read your release. Once your press release moves up in the rankings it will be visible to more people and will drive more traffic to your site.
Press releases can bring high quality traffic to your site and most of the time; the people reading your press release already know they what they want. This is why keyword research is so important because you want high quality prospects reading your press release and not someone else's. These prospects are doing their own research before they make a decision on which opportunity is the best fit for them.
Anyone new to network marketing should consider using press releases as a form of marketing as it is a great way to demonstrate leadership and stand out in this industry. If that isn't enough remember, these are free leads!
How to Use Press Releases to Generate Free Leads - To learn more about this author, visit Eric McNulty's Website.
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Dianne Crampton
Dianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here.
Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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Casey Gollan
Casey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Leanne Hoagland-Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else?
Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results.
If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute.
The bottom line question is "Not do you or your employees know it, but do you or they want to do it?"
Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Stephanie Robey
Stephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals.
She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University.
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