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Written by: Howard Scott

Article Overview: I believe the slogan went "Stop the Insanity". The last thing I want to do is put down the Art (and or science) of Search Engine Optimization (SEO), but with google adding new additions to it's internet controlling algorithm on what seems a weekly basis, I have to reiterate a brilliant idea. The latest update from google is code-name Caffeine, previously Bourbon and before that paragon-alpha...and on and on. Here is the Website SEO tip that will stand the test of time, whether Google, Yahoo or Bing... are you ready??

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Sometimes when I sit down to write an article on SEO, Google, one of my websites or just about anything else, I find that the overview or summary usually says it all. Do I really need 8000 words to give my friends tips on what I've learned about Search Engine Optimization or Home Based Businesses? Usually not, after all, I'm quite frankly not that smart (or Wordy). If I were I suppose I would have been an author, but instead I prefer to watch Cubs games with my kids and make a descent living through observations.

Being my first article being shared on EvanCarmichael.com, I felt I would come out with a bombshell. An Online Home Business / SEO tip that will change your life. Sounds like a pitch, doesn't it?

Here is the reality, I won't even mention my websites or ventures in this article, I'll just share the simplest piece of effective search engine marketing that I have learned over the last 10 years.

This is not to take anything away from whitehat Search Engine Marketing Gurus, some of these men and woman are truly amazing. They research keywords, study trends and believe it or not some even have the intelligents to understand much of Googles algorythm. These are things that are way beyond both my comprehension and patients.

Although there is one thing that will never be surpassed by SEO tactics, be them whitehat, blackhat, or something I would call GreyHat. This method will work regardless of Googles famous updates like the latest, codename "Caffeine". It will work no matter what deal Yahoo strikes with Microsoft and drive you to the top of the results on BING. You know what.... whatever the 13 year old kid in the garage is working on today, that will make him billions in the next few years as he or she revelutionizes search this "tip" or more likely reminder will stand the test of time. It is after all what makes the internet the amazing tool for business (and fun) that it has become.

OK, so i'm getting wordy, and all you really want is the answer to the question posed in both my overview and the lead up in my article, well here it is.....

CONTENT!!! new, Original, easy to read, fresh CONTENT!!!

I have tried and succeeded in using various SEO techniques, paid for advertising of all type (PPC, Link building, etc.) and spend countless hours researching the newest, coolest and latest theories on how to game the system. No matter what I spend or the time I put in, the answer is ALWAYS the same.

Write fresh interesting content and they will come!!

I'm excited to join the evanmichael community, hope you enjoyed my article and it reminded you of what you likely already knew.

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Article Tags: 10 years, algorythm, billions, blackhat, bombshell, comprehension, cubs, google, home based businesses, home business, marketing gurus, microsoft, pitch, reminder, research keywords, search engine marketing, search engine optimization, strikes, study trends, test of time



Related Forum Posts
How Do You Check Google Ranking? - Now that Google is so responsive to your own search history, how can you get a good idea of what your Google ranking really is for your web pages? Whenever I check my ranking for specific keywords on Google, my web pages appear on the front page, or suspiciously high. My way around this is to check Google ranking via other computer Internet links, i.e., whenever I'm working in a library I will use a library computer to check. I check Google ranking before logging into my Gmail or other Google-related accounts. Does anybody else have any other tips for discovering your Google ranking? Nowadays, I check Bing.com for my webpage ranking as it gives a much less favourable (and so, I guess, "truer") ranking for my webpages than Google does...
Re: Cool Video - How Google Updates it's Search Algorithm - Great Video Evan! As per the recent Google Algorithm update. Google also give more value to content and even shows rich snippet in Google SERP's.
Re: From $0.30 to $300 / Day on Google AdSense Part 1 - How To M - HI Evan, Look forward to hearing more. I like the point that you brought out with "testing." Google has some amazing tools that can help website owners track everything. From Google Adsense reporting to Google Analytic to Google Conversion and most recently Google Goal Tracking. Between all of those tools a website owner should know exactly what type of traffic is converting & making them money and what type of traffic is not. I even use Google PPC to estimate organic search engine traffic! Website owners would do well to follow your lead and create a base, and then test off that base in regards to advertising. Jeff
Re: Readers, Money or SEO? Which comes first? - Hi Chris, I like your passion on the subject; I would have to agree with you on this one. Our company is finding Google is starting to look at content more. Links & Link Value are far more important....but Google is giving link value to sites that have quality content. I read a leaked report from Google a while back that explained how Google manually reviews sites. They have 1,000's of outsourced employees that go through sites one by one and rank them on many different levels. Once a site like Mashable is ranked a certain way, that value sticks with them. That is why no matter what Mashable, techcrunch, Amazon, etc... put out they rank well for. Obviously they all have incredible links but Google has given them link value based on who they are. Obviously the idea of quality content is nothing new, just seems like it has gotten lost in the SEO world. Jeff
Re: Domain name sugestion - On the dashes question, I just did a test on my own site, Grasp-The-Nettle.com and found I got the following results: grasp the nettle = 6th on page 1 of Google graspthenettle = 5th on page 1 of Google grasp-the-nettle = 6th on page 1 of Google It doesn't seem to make much difference.


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