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Guest post by: Denise Porter Become an Author

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Each morning (or midday, as the case may be) when you rise, you can do one of two things:

• Look forward to the day with anticipation and joy
• Dread what the day holds in store

Hence the importance of loving what you do. If your job or business does not involve doing something that brings you joy - then why do you bother getting out of bed?

Why is doing something that you love, so dang important? Why, because it sustains you for the long haul, of course. Well (you ask) won't my love of making money sustain me for the long haul? And (I answer) - No my friend, doing something you are indifferent to, just because it makes you rich, is not a long term success strategy.

For example, take a look at the Rolling Stones; do you ever wonder why - with all their money- they don't just retire and enjoy their lives? I mean after all they are as old as Croesus, and wasn't this the generation that hoped to die before they got old?

It turns out that having a passion for what you do can renew and rejuvenate - my husband is a musician and I'll tell you that life on the road isn't always babes and booze - it's a grind. If you do not love it with a passion then you hate it with a passion - and hate is such a strong and negative emotion, why would you want to carry that around?

Therefore, I believe that the Rolling Stones long-term cross-generational success can be attributed to their passion for their work, and not necessarily a love of money.

Another reason to love what you do is that your passion fires you up and is evident to others. When you talk to clients, potential business partners, or investors they hear and feel that passion and it is both attractive and seductive. Your passion helps you to grow your business, because your belief in your business is sustained and strengthened by passion and love and this is transparent to all who come in contact with you.

What is Martha Stewart but a housewife who really, really, really enjoys her day to day work? She has turned her passion for cooking, gardening, and decorating into a multi-million dollar empire



When you truly love what you do, you are loved by those whom you serve. This is why passion for your chosen line of work will eventually lead to a long, successful, and happy life.

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