A Few Direct Response Copywriting Tips
If you’ve been through any kind of Marketing training you know that no matter what your chosen media outlet is, if your message is garbage or only appeals to you, you’ve just wasted money.
I’ve spent the last few years going through the school of hard knocks with trial and error of my own Marketing. I have listed a couple pointers below to help you with your Direct Response Copywriting.
· Identify the Problem: This sets everything else up. Why does your prospect want to keep reading? Does your Marketing even pertain to them and their situation? You’ve got to make sure your Marketing has basically fallen out of the sky for your prospect and their problem or need.
· Identify the Solution: Now that you’ve been able to I.D. the problem the next cordial thing to do is to help I.D. a solution. This DOES NOT have to be your service or opportunity. As a matter of fact it’s probably best if it isn’t. Just give information to your prospect so they can make an informed decision. Obviously you are part of the solution, but let them figure that out.
· Options: Let your prospect know that they have options. Nothing turns a prospect away faster than the Hard Close. Nobody wants to be sold but everyone wants to buy something. Trust me, with enough options pointing in your solution, you will put deals together.
· Call to Action: This is the big one. This could be something as simple as having them opt-in for more info like a newsletter. Or prompting them to call you for a consultation. Whatever the Action is, make sure your prospect takes one while you’ve got their attention.
If you keep these things in mind while you’re writing your Direct Response Copywriting you’ll begin to see higher conversions. Remember to I.D. the problem, I.D. part of the solution, give them Options and have a Call to Action.
Marketing is the key to keeping your business in business. Without it you’re only as good as your last deal. For an example of what I’m talking about do yourself a favor and check out the link and get more information how you can begin to Master your Marketing and making more money. I’ll see you on the Flip-Side.
A Few Direct Response Copywriting Tips - To learn more about this author, visit Dave Greenlee's Website.
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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