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A Few Direct Response Copywriting Tips
Written by: Dave GreenleeArticle Overview: In the world of Marketing, nothing is quite as important as your content. In this article you can gain just a few quick tips to optimize your Direct Response Copywriting.
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Free Download - Star Wars Taught Me The Most Important Internet Marketing Lesson By Dave Greenlee |
A Few Direct Response Copywriting Tips
If you’ve been through any kind of Marketing training you
know that no matter what your chosen media outlet is, if your message is
garbage or only appeals to you, you’ve just wasted money.
I’ve spent the last few years going through the school of
hard knocks with trial and error of my own Marketing. I have listed a couple pointers below to help
you with your Direct Response Copywriting.
·
Identify the Problem: This sets everything else up. Why does your prospect want to keep
reading? Does your Marketing even
pertain to them and their situation?
You’ve got to make sure your Marketing has basically fallen out of the
sky for your prospect and their problem or need.
·
Identify the Solution: Now that you’ve been able to I.D. the problem
the next cordial thing to do is to help I.D. a solution. This DOES NOT have to be your service or
opportunity. As a matter of fact it’s
probably best if it isn’t. Just give
information to your prospect so they can make an informed decision. Obviously you are part of the solution, but
let them figure that out.
·
Options:
Let your prospect know that they have options. Nothing turns a prospect away faster than the
Hard Close. Nobody wants to be sold but
everyone wants to buy something. Trust
me, with enough options pointing in your solution, you will put deals together.
·
Call to Action:
This is the big one. This could
be something as simple as having them opt-in for more info like a
newsletter. Or prompting them to call
you for a consultation. Whatever the
Action is, make sure your prospect takes one while you’ve got their attention.
If you keep these things in mind while you’re writing your
Direct Response Copywriting you’ll begin to see higher conversions. Remember to I.D. the problem, I.D. part of
the solution, give them Options and have a Call to Action.
Marketing is the key to keeping your business in
business. Without it you’re only as good
as your last deal. For an example of
what I’m talking about do yourself a favor and check out the link and get more
information how you can begin to Master your Marketing and making more
money. I’ll see you on the Flip-Side.
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About the Author: Dave Greenlee RSS for Dave's articles - Visit Dave's website  Click here to visit Dave's website   What are the Best MLM Compensation Plans Less Stress More Success Millionaire Mindset for Entrepreneurs Do You Have What it Takes To Be An Internet Marketing Mentor Winners Never Cheat and Cheaters Never WinBull$ |
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The only three I have in mind right now, but will try to come up with something else.
Chris
Re: What newsletter program to use?
- Like GT and David I use Get Response and have not had any problems with them other than when they were converting to their upgrade. So as long as they continue to give me the service I will stick with them. I know that most people recommend Aweber.
MichelleJ
Hello From Marietta GA!
- Hello All!
My name is Tim Naylor and I am in Direct Sales! I am glad I have found EC's sites and I hope to learn and share a lot!
CRM Pro Program
- There are programs like CRM pro that cost a lot but they do a lot of combination Direct mail and email and voiceblast.
I have a karate school that uses something like that.
I can get a lead -- then email use directmail and even fax.
voicemail too.
I also now of a cost effective program but I have to look the name up and get back with you.
Hope this helps.
Re: Using Craigslist SEO to Promote Your Website
- Great Craiglist Tips for driving traffic. I can definitely use these to drive traffic to my blog.
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