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How To Convert Internet Marketing Leads Into Sales
| Guest post by: Dave Greenlee |
Article Overview: So you've done a great job with your lead generation, now it's time improve those conversions and put more money in your pocket. Read this to learn more
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Free Download - Star Wars Taught Me The Most Important Internet Marketing Lesson By Dave Greenlee |
How To Convert Internet Marketing Leads Into Sales
You're out doing a great job of generating leads. You're beginning to
see the fruits of your labors. Now you're wondering why your leads are
not turning into sales or recruits. There could be a number of things
that are taking place for there to be a break down. I am going to give
you a few tips to convert internet marketing leads into sales.
1)
Sales Copy: The first thing I think about when the sales from a new
campaign are weak is my sales copy. What am I saying, or in many cases,
what am I not saying? You have to understand that in the world of
internet marketing, you have about 5 seconds to grab the attention of
your prospect. I know you want to thank them and make them feel good,
etc. but the truth is your prospect wants to know 3 things and they
want to know them NOW!! What are you offering? What can it do for me?
How do I get it? These are the questions your prospect wants answered
and they want it quickly. You have to understand that your prospect has
already found themselves on your Landing Page. This means you have
already given them enough information to get them there. Now it is time
to make the sale. If sales copy is not your thing, work on it! Yes, you
can outsource, but how will you ever know if what you're buying is good
work? You could spend months testing and tens of thousands of dollars
lost by not having good sales copy. Refine your sales copy and give
your prospect what they are looking for. You already have them there,
now give it to them!
2) Clear Message: If your Marketing or
Advertising talks about being about being able to help you grow world
class tomatoes in 2 weeks and I end up at your Landing Page and you're
trying to sell me watermelons, I'm gonna leave. I know this may seem
like a no-brainer, however, most people are not giving clear messages
on their landing pages. If you are running multiple different marketing
strategies and advertising messages, you need to have multiple
different Landing Pages with correlating messages. If you do this not
only will the search engines like you a whole lot more, you will
conversions will sky rocket. Each piece of marketing needs to act like
a map for your prospect. Start here, take these directions and end
here. We're talking about being able to convert internet marketing
leads into sales, not just having a blog and landing page up and hoping
for the best. You must plan, test, reevaluate and make changes
constantly.
3) Offer: If you've worked on your sales copy and
you have a clear message on your landing page that corresponds with all
of your marketing and you still can't convert internet marketing leads
into traffic, your offer sucks. I don't say this to be rude, it simply
is what it is. There is a possibility that there simply isn't a market
for what you are selling. If this is the case your problem is much
greater than simply conversions. Go back through your entire process as
if you were a prospect. What are you looking for? Do you have what I
want? Have you given me enough previous information? What will it do
for me? Does the offer make me reach for my Credit Card? Put yourself
in the shoes of your prospects. We are all consumers. We all have some
of the same most very basic needs that we feel need to be met. Make
sure you are giving your prospect the same in terms of your offer.
Being
able to convert internet marketing leads into sales is a science. There
is most definitely a method to the madness. In order for you to be able
to convert like the big boys, you need to be able to understand how it
all works together. The sooner you can pick apart your own marketing
and sales system the sooner you'll be converting internet marketing
leads into sales. I hope this helps you on your Journey. Make sure to
check back often for more info. Until next time, Happy Marketing!
The Constant Harvest
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Article Tags: 3 things, br 2, brainer, break down, fruits, internet marketing, job, landing page, marketing strategies, tens of thousands, thousands of dollars, tomatoes, truth
Referred by: http://jaykubassek.com
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About the Author: Dave Greenlee RSS for Dave's articles - Visit Dave's website Click here to visit Dave's website   Entrepreneur Success Stories How To Convert Internet Marketing Leads Into Sales Loving The Frustration of Building an Online Business Money Making Secrets Revealed What are the Best MLM Compensation Plans |
Related Forum Posts
Online Sales and Marketing vs Traditional
- Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: Online Sales and Marketing vs Traditional
- [quote="ltrahan":31w9r2iz]Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz]
I second the request...
Re: Kevin's Case Study #11 - A New Forum Category?
- Hi Kevin,
Like GT suggested, I also think you can add Internet Marketing as a sub category in the Marketing section and also a Social marketing as subcategory.
Online marketing/internet marketing/online promotion are the same, and it will be best to use the common term - Internet marketing.
I can't think about someone to moderate a Social Marketing category. We all use it, we all know how to make it work and we all have our own different experience with it.
niche forum categories
- I think Kevin just touched on the point that I was going make... and that is developing 'categories' that stick. Sales and Marketing may be too broad for example. However I can almost guarantee you that you would see many more sign-ups if you tailored a category to 'internet marketing' for newbies. I've seen this work on other forums, however, [i:1i903wkn]it can get a little frantic[/i:1i903wkn]...
Fine tuning the categories, or expanding the scope should be effective. I think a lot of IM folks are surfing right on by because they're not finding what they're looking for here...
Just a few thoughts:
Better Blogging
Developing Info Products
Internet Marketing
Presentation Skills
More How to's
Another point is... a lot of people don't know that they can benefit from participating in forums. The signature links to their site - if they have one - can / should be motivation enough to get more involved. The more internet savvy members that have signatures seem to stick around more... Don't you think?
Seek Venture Capital & Funding
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Greetings from India.
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I have a basic outline for an offshore company.
1. Technology - like Microsoft Dot Net, Java, LAMP
2. Talent Team - Found Good Technology Developers.
3. Where I can get the leads/potential customers - Leads have been identified who are willing to move forward offshore projects.
4. I do not have resources like funding. It is a very critical factor to me
Industries: Manufacturing, Real Estate, Retail, Insurance, Distribution & Logistics, Healthcare, Industry Associations and Software Product Development, Agricultural Industries and Etc.
Services: Offshore Software Development Company.
Offices to be located: Hyderabad, Andhra Pradesh, India and USA.
Products/Services/Applications in areas like POS & Billing, Sales & Distribution, Production Planning, Material Management, Inventory Control, Plant Maintenance, Purchasing, Accounting and Logistics. Dynamic Web Programming with Database Driven Content Management Systems, Online Stores for E-Commerce, B2B Solutions, Community Portals, Website Redesign and Development, Custom ERP with Enterprise Wide Functional Modules such as Marketing, CRM, Accounting, Inventory Control, Sales & Distribution, Production Planning, Purchase & Stores, Logistics and Supply Chain.
Seek your further questions and help.
Thank you,
Best Regards, Jayapratap.
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