insurance.

How To Dominate Your Online Market

Online Business is more competitive now than ever before. And, I've got

news for you, I don't see it slowing down anytime soon. So, if you want

to dominate your online market, there are a few things you are going to

need to do on a consistent basis. While it is true that you can have a

great Marketing and Sales system in place that requires little

involvement of you, truly dominating your online market is going to

require some hands on work. Let's get started!

1) Content:

This is so important it's ridiculous. I don't care what industry,

market or line of work you're in, if you want good rankings and quality

traffic to your business, you need to produce good quality content. I

spent some time over the weekend with a friend of mine in the insurance

business. We got to talking about manufacturing leads, driving traffic

and all the other good stuff I love to talk about. I took a look at his

site and immediately saw a few mistakes. The first being content. Look,

nobody cares how nice your office, how long the company has been

around, what part of town your located, etc. You know what people want?

They want FREE content that they can actually use. Now, the better the

content, the more information you should get. In the case of my

insurance buddy, why not give out the 10 most commonly asked questions

about buying Health insurance, or the 10 most common questions that

SHOULD be asked. Or, a report on how new Government guidelines can and

will effect your insurance policies. I have no idea what it is for your

business, but what ever it is, make it relevant to your industry and

make it so that it helps people make a decision to buy. When you have

given them enough information to buy, they will buy from you.

2) SPECIFIC Keywords:

Keywords are great, but specific keywords are even better. Some call

these long tailed keywords. I like to just say specific. So, if you're

a mechanic that specializes in the restoration of '65 Mustangs and you

live and work in Orlando, FL, you should be HAMMERING those specific

keywords. "Orlando, FL '65 Mustang restoration." Get creative with

this. Add words like "how to" or "did you know" maybe "you'll never

believe." Again, whatever it is, make it as specific and as relevant to

you and your business as possible. The previously mentioned keywords

would get you much better results that simply "Mustang restoration."

You may get more traffic with the broad keyword, but it won't turn into

more revenue for you. So what do you want, a lot of traffic or a lot of

money?

3) Media: You

have multiple outlets to distribute your content and you should take

advantage of all of them. Currently the most effective medias to get

your message out to your market are: Articles, Blogs, Videos, Social

Media (Twitter, Facebook, etc.) and of course PPC (Pay Per Click). 4 of

the 5 of these are free by the way. It doesn't take a genius to

dominate your online market, it just takes a little work. And when I

say a little work, I'm serious. You should be able to do all of your

Marketing work in less than 2-3 hours. If your best skill set is not

marketing, outsource. I don't care how you do it, just make sure you do

it. Like I said before, anyone can put together a great Marketing and

Sales system and generate a good revenue. However, if you're a business

owner who wants to dominate your online market, you will have your

message out on as many medias as possible.

Online Marketing is a

lot like the news. Messages change, offers come and go and tools soon

become out dated. Make sure this is something that is done regularly.

I'm not telling you that you've got to do these things 4-5 hours a day

every day, but it should be done minimum 3 times a week. Yesterday's

news is old news and with the speed of information these days, it truly

pays to be in front of the curve. I hope these tips help you dominate

your online market. Until next time, Happy Marketing!

Author:.

Dave Greenlee has been an Entrepreneur for as long as anyone can remember. From selling Fire Balls candy out of his locker in Middle School to Buying and Selling Real Estate as an adult. Currently he owns and operates multiple successful businesses including Real Estate Investing and Online Marketing. He also makes time to do as much consulting as possible for new Entrepreneurs.  Some have even said he's a Jedi Knight!  Okay, so nobody said that, but he's pretty cool nonetheless.&nb...

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