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How To Profit From an Internet Marketing Sales Funnel

Guest post by: Dave Greenlee

Article Overview: You know the basic concept of a funnel right? Are you using the same basic principle to boost your sales? Read this article to get more info.

Free Download - Star Wars Taught Me The Most Important Internet Marketing Lesson By Dave Greenlee
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How To Profit From an Internet Marketing Sales Funnel

We all know what a funnel looks like right? Do you know what an internet marketing sales funnel looks like? If not, it's okay, I'm going to give you an idea of what it looks like and more importantly, how it will effectively increase your business.

The basic premise of a funnel is that it has a very wide opening at the top and a very narrow opening towards the bottom. Funnels are great to get things to travel from a starting point to an end point very effectively without losing anything. You do this when you change the oil in your car or when you're trying to fill a bottle with a smaller opening. I guess you don't have to use the funnel, but we all know what happens when you don't. You get oil, milk or kool-aid all over the place, but hey you got it done!

Unfortunately in business the, "Hey, I got it done" approach usually puts people out of business. This is because in business all of the oil, milk or kool-aid you spilled all over the place represents your money! I hope you're beginning to understand the importance.

An internet marketing sales funnel works the same way. It takes your leads into the wide opening at the top. Then, through a series of multiple pages, takes them through to the finished product. Which, in our case is your offer. Now, there may be multiple offers along the way, but the end result is usually a repeat customer who is now on your list and buys from you on a regular basis. All of this, I must add, is done with very little of your personal involvement.

Now it's important to note that not all of your prospects are going to join you or buy from you. With an internet marketing sales funnel, however, you have at least been able to capture the prospects name and information. Even if this person decides not to continue on through the process (which is meant to weed out those who don't buy) it's okay because you still have contact with that prospect. And, in the world of internet marketing the saying goes like this, "the money is in the list."

Internet marketing sales funnels can single handily do the work of an entire sales office. There isn't someone doing the cold calls to transfer you to an associate who then transfers you to an account manager who ultimately closes the deal. Did anyone else just get that dirty feeling of being on a used car lot!! It's the same process!! The advertising gets you there, the guy on the lot will tell you ANYTHING to get you to the next step until you are ultimately sitting with the financing agent. This exists in every business. Normally, however, it takes a full staff and huge overhead. You can have a beautifully set up internet marketing sales funnel that operates with just you.

I hope this helps put some things into perspective for you. The internet marketing sales funnel is an instrumental piece of the puzzle. Make sure yours is up and running. Make sure to check back often for more info. Until next time, Happy Marketing!

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Article Tags: internet marketing sales, internet marketing sales funnel
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About the Author: Dave Greenlee
RSS for Dave's articles - Visit Dave's website

Dave Greenlee has been an Entrepreneur for as long as anyone can remember. From selling Fire Balls candy out of his locker in Middle School to Buying and Selling Real Estate as an adult. Currently he owns and operates multiple successful businesses including Real Estate Investing and Online Marketing. He also makes time to do as much consulting as possible for new Entrepreneurs.  Some have even said he's a Jedi Knight!  Okay, so nobody said that, but he's pretty cool nonetheless.  To learn more or to have an opportunity to work directly with Dave, please visit http://www.fromhomebizbuilders.com


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Related Forum Posts
Online Sales and Marketing vs Traditional Online Sales and Marketing vs Traditional - Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: Online Sales and Marketing vs Traditional Re: Online Sales and Marketing vs Traditional - [quote="ltrahan":31w9r2iz]Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz] I second the request...
Re: Kevin's Case Study #11 - A New Forum Category? Re: Kevin's Case Study #11 - A New Forum Category? - Hi Kevin, Like GT suggested, I also think you can add Internet Marketing as a sub category in the Marketing section and also a Social marketing as subcategory. Online marketing/internet marketing/online promotion are the same, and it will be best to use the common term - Internet marketing. I can't think about someone to moderate a Social Marketing category. We all use it, we all know how to make it work and we all have our own different experience with it.
niche forum categories niche forum categories - I think Kevin just touched on the point that I was going make... and that is developing 'categories' that stick. Sales and Marketing may be too broad for example. However I can almost guarantee you that you would see many more sign-ups if you tailored a category to 'internet marketing' for newbies. I've seen this work on other forums, however, [i:1i903wkn]it can get a little frantic[/i:1i903wkn]... Fine tuning the categories, or expanding the scope should be effective. I think a lot of IM folks are surfing right on by because they're not finding what they're looking for here... Just a few thoughts: Better Blogging Developing Info Products Internet Marketing Presentation Skills More How to's Another point is... a lot of people don't know that they can benefit from participating in forums. The signature links to their site - if they have one - can / should be motivation enough to get more involved. The more internet savvy members that have signatures seem to stick around more... Don't you think?
Internet Marketing Conference on SLife Internet Marketing Conference on SLife - I've been trying to log in but it keeps crashing.. anyways.. a friend of mine in BC plans on holding Internet Marketing Conferences on SecondLife and have the same top internet marketers that would normally be in Live Internet Marketing conference speak. Income will be generated from admission charges, product sales during breaks, sponsor tables, etc etc.. Just to get the ideas flowing in your head that anything you can do in the real world can be replicated in SL. There is no planned date as of yet for this conference.


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