I have friends in all different types of businesses: Builders, Real Estate Agents, Personal
Trainers, Manufacturers, Distributors, etc.
Each of them is successful in their own right. What I want to talk about are Modern Entrepreneurs
and some of their characteristics.
I know what you’re going to say, “Branding is nothing new it’s been
around since the beginning of bartering.”
I know, however the Modern Entrepreneurs are not branding their product,
company or service, they are Branding themselves! This is something unheard of in the
past. Imagine Phil Knight branding
himself instead of NIKE or Ray Crock branding himself instead of
McDonalds. Who knows how it would have
In this day and age if you and/or your company are not online you’re not
in business! I had a rental property
that needed yard work done and my normal guy is no longer in the business, so I
had to find someone new. Where do you
think I looked? I don’t even know if I
have a phone book! You guessed it,
Google and within 10 min I had a scheduled estimate for the next day. Don’t fight what is, just adapt and learn.
Again, something that isn’t new but the rules have changed. No longer is it necessary to spend thousands
of dollars with an Ad Agency to get the word out. The Modern Entrepreneurs are using tools like
Facebook, Twitter, Blogs, Youtube, Google, etc to get their marketing out. The Greatest part about these tools is that
you don’t waste any of your Marketing.
If you know what you’re doing, the people who respond to your Marketing
may as well consider themselves sold!
Most traditional businesses require a substantial amount of
overhead. Inventory, Insurance, Payroll,
etc. In this day and age being
profitable is easier than ever. You’ve
got options like affiliates, MLM, Direct Sales.
All of these business models are EXTREMELY profitable but you better understand
the first three bullet points!
I hope you understand that as time changes so do the
opportunities. The basic principles
still remain the same but these are different times with different business
models. I have a friend who works
NON-STOP, literally. He is also very
successful with tons of employees overhead and headaches with his traditional
business. I’ve also got another friend,
one of the Modern Entrepreneurs, who works about 30 hours/week with none of the
above mentioned overhead and makes more money.
It truly does pay to be one of the Modern Entrepreneurs.