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10 is Better Than 1!
| Guest post by: Craig Raphael |
Article Overview: I think that we all agree by now that the money really is in "the list". When a marketer starts out marketing online, one of the first things you should be working on is gaining subscribers or your own "list". Understanding the importance of your own list is one thing, but understanding the power of that list and the laws that govern that list is a whole new ball game. It was an inevitable occurrence that "spammers" have made things worse for the good marketers so a good marketer must now be aware of the spam laws and if/when/how to get around them.
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Free Download - Top 4 Reasons Why Why You Should Start An Online Business By Craig Raphael |
10 is Better Than 1!
Having your own opt in list is NOT just about having a list of people
that you can blast emails to and hope that someone buys something from
you. A good marketer understands that showing that subscriber respect is
as important as having "the list" in the first place. There is
absolutely no better way to show respect to your subscriber than
educating them and giving them valuable resources. Some of these
resources will be paid for but some should be free, in the way of pure
content. There are many ways you can make people subscribe to your list,
but there are also some things you must do to avoid you valued
subscribers from wanting to get off from your list. Otherwise referred
to as "unsubscribing".
Educating and respecting your subscribers
will be key in having a successful email campaign. The ways in which you
show respect are having an "unsubscribe" link in all emails. This is
required by law. Giving them free and valuable information or products
is another. Most importantly, in my opinion, is to not blast them emails
every day and flood their inbox with a ton of emails from you every
day. Many marketers may disagree but I feel like emailing your
subscriber more than 2 or 3 times per week, unless something special is
going on, is too much.
Sure, people subscribe to the list; they
want to receive the newsletters and promotional materials. They have
consented to being on the list by subscribing themselves, but that
doesn't mean that they were hoping that you would please flood their
inboxes with a bunch of sales material day in and day out. If that's
your purpose of having a list, you are missing the purpose of "the list"
and are likely to not succeed. Many of your subscribers will opt out if
that's what you use them for.
Below are a few things to help you
be more successful with your email campaign. Combine these suggestions
with the ones that we've already discussed for maximum success. The
success level of an email campaign will hinge on these suggestions so
take them to heart.
1) Manage your list and track the success rate
of your emails. Spend the money to be able to track your clicks and
become aware of your conversion rates. Knowing how many people actually
open your emails versus how many you send could show you that simply
changing the subject line may increase your success. Keep track of those
emails that bounce or for whatever reason, don't successfully make it
to your subscriber. This will give you the ability to truly know how
many people received your emails or not.
2) Don't ignore it when
someone wants to "unsubscribe". This is ultra important and is not a
subject to take lightly. Most marketers are aware of this and I wish
that I could say ALL marketers, but I know from experience that people
are STILL sending spam emails and I have had experience with not being
removed from a list even though I followed the rules to do so.
There
are strict consequences from not obeying the simple spam regulations.
You not only may lose your internet business, but could lose the ability
to even have the internet. Your ISP may shut you down. Don't think for
one second that these people can't trace or track your activity so don't
even try it. When you are reported as a spammer, you and your business
can get into a lot of trouble. You can be reported to the authorities
and maybe blacklisted by many internet service providers. You will lose a
lot of subscribers this way and many more in potential subscribers.
3)
Being original in your newsletter to your subscribers is highly
recommended. I speak to mine like we are good friends and I encourage
them to respond to me so we can have a good relationship. Believe me,
when a subscriber writes me and asks me a question, I love that. That
gives me one more chance to earn their trust and my rates for increasing
my sales with them grow. Treat them like your best friend and encourage
them to establish a closer relationship with you. That's the power of
email!
All successful marketers understand the power of their
subscribers and the importance of having them. I personally spend most
of my advertising dollars and efforts gaining subscribers. I believe
that 10 double opt in subscribers is much better than 1 sale. I've
always believed that and my results have been great. Put yourself in the
shoes of the subscriber and give them exactly what you would want.
Don't be cheap here. These are the people that have come forward and
stated "I'm interested in what you are have or what you are doing here"
They have put their foot forward and admitted their interest so give
them what they came for and subtly recommend a product or an affiliate
product and most of the time, they will purchase from you.
Article Tags: email campaigns, email marketing, subscribers
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About the Author: Craig Raphael RSS for Craig's articles - Visit Craig's website He is also one of the leading traffic sources for several large product launches on the internet and a major JV partner and candidate for anything making money. His solo ad service keeps people coming back for more with many repeat customers and many new customers each week. Good luck to you with your endeavors! Click here to visit Craig's website   Top 4 Reasons Why Why You Should Start An Online Business 10 is Better Than 1 Top 4 Reasons Why You SHOULD Be Affiliate Marketing Four Things All Business Opportunity Seekers Need To Consider For Success 4 Things To Consider When Purchasing Solo Ads |
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