Analyzing Your Competition – Check Indexes

Guest post by: Mathew Tamin
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The beauty of the Internet is the inherent open nature of competition. It is so open, you can check indexes when analyzing the competition to improve your site. Analyzing the Competition

A key step to any search engine optimization effort is to analyze the competition. The simplest way to do this is to simply go to their site and look at the code. Most browsers let you do this by clicking the "view" tab and then selecting "source." You competition isn't stupid. Many sites will bar browsers from showing source code using the above technique. If your competition takes this step, is there anything you can do? Yes, there is.

Check Indexes

Almost everyone knows how to check if their site is indexed in a search engine. Simply go to the engine and search for "site:yourdomainname." This technique can also be used to see what your competition is up to.

If you want to see a glimpse of how a competitor is pursuing search engine optimization, check how many pages are indexed in the relevant search engine. Do a search for "site:competitorsdomainname." You'll be presented with a list of their pages, the meta title and meta description. This works particularly well with Google.

he resulting list of pages can be analyzed in a couple of different ways. First, you can isolate the particular keywords being pursued by the site. These should then be compared to your site to ascertain whether you're missing anything. You almost always are missing a key niche. Second, you can analyze the meta description to see both the layout and particular formation of sentences and keyword placement they are pursuing. Again, compare it to yours. Using this process, you can get an idea of how your efforts differ from a competitor.

Importantly, this approach should not be overvalued. It is only a glimpse of the competitor's site, not a thorough review. It will tell you nothing about how pages are arranged, keyword density approaches and so on. You'll have to hunt and peck around the site for that information. Still, the meta information gained from this approach makes it worth a go if you are shut out from the code of a site.

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About the Author: Mathew Tamin

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Mathew E. Tamin is 27 years old. He is the CEO and founder of Tamin Inc; an online company that specializes in helping small businesses and entrepreneurs build better brands online. Mathew is a self taugh web programmer, marketer and online startup coach. He has worked with entrepreneurs and small business from all over the world to create dynamic websites, web based applications, training videos, marketing plans, etc.

Mathew started college at age 16 and graduated from Kean University, one of the best colleges in New Jersey with a B.A in Psychology and an A.A in Music. He has served as a minister of music for several churches. He was one of the lead pianist in his Jazz ensemble in college in which they collaborated with Montclair State University to recorded a CD.

Mathew is also a Pastor. In 2007, he and his wife Julie-Ann planted several churches in four African countries. They are very active people with a passion to save the lost souls for the Kingdom of God.

Today, Mathew serves as the CEO of Tamin Inc where he oversease the day-to-day operations. He is also a filmmaker working on his first feature film called UNVEIL. The film focuses helping people build a better marriage. Mathew is a passionate young man with a vision to enrich the lives of everyone he comes in contact with. He hobbies includes fishing, walking, traveling, playing video games and just enjoying life.

He is the proud father of two beautiful kids; Josie-ann and Josiah. The best part about being an entrepreneur for him is that he gets to watch his kids grow up.

Click here to visit Mathew's website.

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