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Analyzing Your Competition – Check Indexes
Written by: Mathew TaminArticle Overview: The beauty of the Internet is the inherent open nature of competition. It is so open, you can check indexes when analyzing the competition to improve your site.
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Analyzing Your Competition – Check Indexes
The beauty of the Internet is the inherent open nature of competition. It is so open, you can check indexes when analyzing the competition to improve your site.
Analyzing the Competition
A key step to any search engine optimization effort is to analyze the competition. The simplest way to do this is to simply go to their site and look at the code. Most browsers let you do this by clicking the "view" tab and then selecting "source."
You competition isn't stupid. Many sites will bar browsers from showing source code using the above technique. If your competition takes this step, is there anything you can do? Yes, there is.
Check Indexes
Almost everyone knows how to check if their site is indexed in a search engine. Simply go to the engine and search for "site:yourdomainname." This technique can also be used to see what your competition is up to.
If you want to see a glimpse of how a competitor is pursuing search engine optimization, check how many pages are indexed in the relevant search engine. Do a search for "site:competitorsdomainname." You'll be presented with a list of their pages, the meta title and meta description. This works particularly well with Google.
he resulting list of pages can be analyzed in a couple of different ways. First, you can isolate the particular keywords being pursued by the site. These should then be compared to your site to ascertain whether you're missing anything. You almost always are missing a key niche. Second, you can analyze the meta description to see both the layout and particular formation of sentences and keyword placement they are pursuing. Again, compare it to yours. Using this process, you can get an idea of how your efforts differ from a competitor.
Importantly, this approach should not be overvalued. It is only a glimpse of the competitor's site, not a thorough review. It will tell you nothing about how pages are arranged, keyword density approaches and so on. You'll have to hunt and peck around the site for that information. Still, the meta information gained from this approach makes it worth a go if you are shut out from the code of a site.
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Article Tags: competitor, density, different ways, glimpse, google, indexes, meta description, niche, open nature, relevant search engine, search engine optimization, sentences, source code
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About the Author: Mathew Tamin RSS for Mathew's articles - Visit Mathew's website  In 2005, Mathew founded Divine Destiny Ministries, a group of people who are on fire to save the lost souls from going to hell through his books and other ministry resources. Divine Destiny Ministries would later relocate to Rapid City, South Dakota. The primary ministry and motto of Divine Destiny Ministries is, �Taking the Gospel to the Nations� Matt 19:28. Most importantly, he has a passion to see the lives of people transformed by the power of God. Today, Divine Destiny Ministries is reaching over 100 countries in 45+ languages. Click here to visit Mathew's website   Online Business Tips For Success The Dos And Donts in SEO Branding Goal Internet Marketing Strategy 5 Ways To Define Your Success Level Blogging One of the Best Internet Marketing Strategies |
Related Forum Posts
Re: Testing and Tracking Online Marketing Strategies
- Hi Jeff,
Thanks for posting this.
Analyzing is no problem and I do use Google and statcounter for this.
I think I fail in the testing step.
How do you test. Let's take TEs for example,
.- When you promote a squeeze page, I can track the sign ups, but how long do you put it there?
- I admit, sometimes I forget a page, and it take a few months before I replace it, how many clicks is a good performance?
- Do you use the same page (different code) on several TEs or different pages at the same time?
More of this to come...
Re: Congratultations to GT!
- Hi GT,
Competition is great and i know I wouldn't be here without it, but it is not the main reason for posting and participating. But I admit, it is the trigger I need to get some work done.
If there is none, i create one for myself and try to make it.
First prize is ice cream.
Re: How can you distinguish real from fake opportunities?
- Check with the internet BBB for starters.
Re: Is Google Search getting better or worse?
- Competition and that too stiff is something I have always loved and being a true web user I hate spammers the same way and so I am very happy with the recent changes that Google has made and so I must say that it is getting better. I am happy because now we could be able to get and read fresh and unique content instead of the repetitive ones. Now the value of actual SEO will be seen as results now will be completely depend on the hard work SEO and strategies an internet marketing company will apply to get on top of search giant's ranking. surfing the web daily as addiction I have seen most of the webmasters asking several questions related to real time search and how they should commence now to get better and faster results, found lots of useful information and learned new strategies too.
Re: True Characteristics of an Entrepreneur
- [quote="BuzzAroundBooks":sl9904z9]
I think there are a lot of quizzes out there which people can take to evaluate themselves, but the problem is that people generally don't objectively answer the questions.
And if you take a college course on entrepreneurship, you really won't know if you're cut out for that lifestyle change until you're actually doing it. In class, writing up a full business/marketing plan and presenting it to your classmates doesn't mean anything (or prove that you got what it takes to succeed at running your own small business). For instance, in an eMarketing class I took, the instructor gave me an "A+" on my business plan, but when I asked for additional feedback when the course was over... he gave me his "real" thoughts and said the idea would never "swim" in reality.[/quote:sl9904z9]
Very true - a brutally honest answer to the questions is necessary to get a real answer.
I've known plenty of people who could pass a test on a topic, but that did not mean they could implement the things they learned.
Did he give you any reasons why it wouldn't work? What I'm thinking is - what information in the business plan should have revealed it wasn't feasible? If that element wasn't in the business plan - it should be added. Analyzing the plan, the location, the target market, market research, needed expertise, people to fill those needs, financial projections and needs and so on should reveal problem areas in a plan.
Shri
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