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Higher Search Engine Ranking

Written by: Mathew Tamin

Article Overview: It may happen when you first start your site or a few months down the line. Inevitably, however, you will want to know how to achieve a higher search engine rank for your pages. Higher Search Engine Rank

Higher Search Engine Ranking

It may happen when you first start your site or a few months down the line. Inevitably, however, you will want to know how to achieve a higher search engine rank for your pages.

Higher Search Engine Rank Your knowledge of Internet marketing will evolve the longer you work at it. At first, pay-per-click search engines will seem to be a boon. For some sites, this is the end solution. This occurs when you have a high enough profit margin on your product or services to make the return on investment worthwhile. For most sites, however, search engine optimization and high search engine rankings are the key.

Search engine rankings simply refer to the position various pages on your site appear in results returned by Google, Yahoo and MSN when someone searches for the keyword phrase on the page. Yes, there are other search engines, but these three dominate the traffic.

With search engine rankings, the key is to get in the top 10 of the rankings. Doing so puts you on the first page of results, where most people will look. If you are on the second page of results, say in position 12, you may as well be ranked on the millionth page. This is because almost nobody goes to the second page of results. If you don't believe me, ask yourself how often you have done it. I am willing to be the honest answer is not very often.

Getting a higher search engine rank for the pages of your site takes hard work and persistence. You must tailor the pages of your site to be search engine friendly. You do this by focusing on a specific keyword on each page. The keywords should come from your keyword research. Each page should have the keyword as the title and then at least 250 words of text incorporating the keyword in a natural manner. There are many more technical steps, but taking these small ones will help your rankings tremendously.

After you build pages, you need to increase the relative ranking of your site by getting other sites to link to you. This is done by either trading links with other sites or publishing articles with links in the byline to your site. I prefer articles, but trading works just as well. However you do it, make sure you only trade with other sites that are relevant to the subject matter of your site. If you have a car site, don't trade with a casino site. Also, make sure to put your primary keyword phrase in the link being traded.

Obtaining a higher search engine rank is a complex matter. Take these simple steps, however, and you should be on your way. The search engines can take months to react to the changes, so make sure to be patient.

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Article Tags: boon, engine optimization, google, honest answer, internet marketing, keyword phrase, keyword research, msn, natural manner, other search engines, pay per click, pay per click search, pay per click search engines, persistence, profit margin, return on investment, search engine rank, search engine rankings, technical steps, traffic



Related Forum Posts
What Do You Want To Be Taught? - Hi, My name is Jeff Foster, I will be moderating this new section. I want to get your opinion on topics you would like to discuss & be taught on. I see a great need for small business owners to learn how to perform basic Search Engine Marketing (SEM) which would include the basics about Search Engine Optimization (SEO). What do you want to be taught on? Jeff
Re: Search Engine Optimization - If you are interested to get more information about Search Engine Optimization you can visit Search Engine Watch site gives you a great way to keep up with what’s going on in the search engine world. This site provides a ton of information about a very wide range of subjects related not only to search engine optimization, but also the flip side of the coin; subjects related to searching online.
Re: Specific Strategies To Raise PR Levels? - After re-reading through the posts in this thread it seems to me like there might be a little confusion as to what Page Rank (PR) really is. For those who don't know... PR is a number between 1 and 10 that Google assigns to a web page based on it's importance. With 10 being the highest and most important. It's mainly determined by the number and quality of inbound links to the web page but there are other factors as well. It is NOT the ranking your site has in the Google search engine or any other search engine. If you are ranked #3 on google for "home business" that does not mean you have a PR of 3. They are completely separate things. Furthermore, PR does not determine how high a site ranks in the search engines. It's possible and very common for a site with a low PR to outrank and site with a higher PR for the same keyword phrase. If you want to raise your PR then you need more backlinks. Higher PR backlinks will pass more link juice to you and help raise it much easier. On that same note, if you want to increase your search engine rankings for a particular keyword then you also need more backlinks with the keyword you are targeting as the anchor text. When it comes to that, Page Rank and Search Engine Ranking Positions are very similar but that is it. People often think that they need high PR to get good search engine rankings and it is not true. They also tend to think that just because a site has high PR then it is better than a site with lower PR, that is also not always the case. One final thing about this is that the PR you see on your Google Toolbar for a web page only updates a few times per year and is not necessarily the actual PR for that page. The actual PR is stored at Google and is updated constanty, and is not shown to the public. Only they know what it really is. I hope that clears up some common misconceptions about Google Page Rank (PR).
Re: Search Engine Tips and Ideas - Share Yours - Hi there, I answer this post, to start off. I am still learning a lot on all these subjects. Moreover, we have a wonderful tool to find out from previous posts. On the top right corner, use 'Advanced Search' and write 'Search Engine Tips'. It brings up all the previous posts with that information. Check it out. You will be surprised all the inherent information stored.
Re: Can someone explain Search engine optimization to me? - Search Engine Optimization (SEO) could be compared to a big popularity contest: A High School Computer Geek and a High School Football Captain who are trying to promote a party. The computer geek tells everyone in school & even hands out 100's of flyers about his party Friday night...what happens? his friends end up showing up and a few new people...even the new people leave right away because it is not what they are looking for. The High School Football Captain ends up just telling a few good buddies, and within hours the entire school not only knows about it, but everyone wants to come, and everyone does come & stay. One defenition of "optimize is "To make as perfect or effective as possibe." How effective are your article marketing campaigns? Could you be distributing content (that is what search engines index) more effectively? In a perfect world, who would you want promoting your website, web pages, and web content? Search Engine Optimization (SEO) is determining this perfect & effective way to do this. Jeff


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