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How Does Google Search Engine Works?

Guest post by: Mathew Tamin

Article Overview: Google is the undisputed king of the search engines. This leads to the question of how does Google work?

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How Does Google Search Engine Works?

Google is the undisputed king of the search engines. This leads to the question of how does Google work? How Does Google Work

Google was originally known as BackRub when it started in 1998. It represented a new approach to ranking sites on the web. Prior to Google, the dominant searches didn't make much of an effort to improve their ranking systems. This led to a variety of bizarre results when people searched for something and the results were not particularly relevant. Google sought to overcome this problem.

Google works by focusing on relevancy. You will hear a variety of comments about how Google ranks sites, but in the end it all comes down to this term of art. Relevancy can simply be defined as a web page that is most relevant to the terms search for by a user. The trick, of course, is for Google to figure out how to determine relevancy.

Google works by focusing on the content of web pages. It tends to mostly ignore meta tags as too many search engine optimization people learned how to tweak their sites to get results. Since these tweaks were often shortcuts, the search results were less than great. To circumvent this, Google now focuses on the overall text of the page as well as the site as a whole. The exact Google formula, known as the algorithm, is not public information, but issues such as keyword density, flow of the text, amount of code, registration length of domain and how long visitors stay on a site all seem to be used. In truth, there are probably a couple hundred factors involved in the evaluation.

Google also determines relevancy and rankings by looking outside of a site. Specifically, it looks to see what other sites are linking to the site in question. In theory, the more sites linking to you must be an indication that you are offering highly relevant content on your site. For instance, the website for the IRS is consistently ranked highly for tax terms because thousands of sites link to it. Logically and practically, this must mean the IRS offers highly relevant information on taxes and of course it does.

As you might imagine, this linking factor led to the growth of an entire industry dedicated to trading links. This process is known as reciprocal linking. In the last year, Google has devalued such links because it no longer represents a measurement of relevancy. Instead, it just represents a measure of how many links a site can trade. Google now looks more at the type of links being traded and gives high value to links which are inbound only. This means someone is linking to your site without you linking back to them.

Asking how does Google work is a complex question. Part of the answer is unknown, but the parts we do know allow for the manipulation of search rankings. This, of course, leads to lots of traffic on a site.

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Article Tags: algorithm, backrub, bizarre results, couple hundred, density, google, irs, meta tags, new approach, public information, relevancy, relevant content, search engine optimization, search engines, shortcuts, truth, tweaks, undisputed king, web page, web pages

About the Author: Mathew Tamin
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Mathew E. Tamin is a 24 year old power house for the Kingdom of God. At the age of 7 Mathew accepted Jesus Christ as his Lord and Savior. In less than one week after accepting Christ into his life, the Lord Jesus appeared to Mathew in a dream and said, You shall establish my Kingdom and my Son Jesus will help you.Subsequent dreams of Christïcs appearances, angelic visitations, and visitation to Hell followed. While in high school, Mathew had a trance. In that trance, the Lord Jesus Christ showed him hell and what happens to those who do not accept Jesus Christ as their Lord and Savior. After that experience, Mathew's life was never the same. Mathew graduated from college (Kean University) at the age of 20 with a B.A. in Psychology and an A.A. in Music. He was the president of the Kean University Gospel choir and very active in student government. He also had helped leadership positions in Campus Crusade for Christ, Intervarsity Christian Fellowship and Fresh Oil Ministries in college.

In 2005, Mathew founded Divine Destiny Ministries, a group of people who are on fire to save the lost souls from going to hell through his books and other ministry resources. Divine Destiny Ministries would later relocate to Rapid City, South Dakota. The primary ministry and motto of Divine Destiny Ministries is, ï¿½Taking the Gospel to the Nationsï¿½ Matt 19:28. Most importantly, he has a passion to see the lives of people transformed by the power of God. Today, Divine Destiny Ministries is reaching over 100 countries in 45+ languages.

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