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Most Effective Search Engine Marketing

Written by: Mathew Tamin

Article Overview: With its global audience, the Internet provides a unique revenue generation platform with search engines. In this article, we discuss the most effective search engine marketing.

Most Effective Search Engine Marketing

With its global audience, the Internet provides a unique revenue generation platform with search engines. In this article, we discuss the most effective search engine marketing.

Most Effective Search Engine Marketing Search engines are similar to the streets of a city. Some search engines represent the major avenues where people congregate while others are more similar to back alleys where almost nobody goes.

Cutting to the chase, your search engine marketing should focus on Google, Yahoo and MSN. These three search engines control the vast majority of traffic on the Internet. Not only do lots of people uses these engines to find things, the big three provide search results to many other search engines as well. For instance, Google supplies ads and search results for AOL. Dogpile compiles the various search results from the big three in its listings. Alta Vista uses Yahoo search results. This scenario is so expansive that the big three search engines control 90 to 95 percent of all search traffic on the web. This means you need to focus on them to the exclusion of others.

The most effective search engine marketing comes in two forms - pay-per-click advertising and search engine optimization. Other forms of search engine marketing, such as banner ads, produce poor results and should be avoided. Let's take a closer look at the big two.

Pay-per-click advertising [ppc] is platform whereby you pay for placement on a search engine. The two major ppc platforms are Overture and Google Adwords. Overture places ads on the Yahoo and MSN search engines. Google Adwords places ads on Google and AOL search results. Both platforms place ads on other search engines and sites, but the resulting traffic is nominal.

The advantage of PPC advertising is you get immediate traffic for your site. You can use the traffic to test the content on the site and whether visitors convert into paying customers. The downside is you are paying for traffic, which means you must pay close attention to your return on investment. All and all, PPC advertising should be used at the outset of a search engine marketing campaign while you wait for optimized pages to get natural rankings.

Search engine optimization [seo] is by far the most effective search engine marketing. Once you obtain top three rankings for a keyword, you receive more traffic than you would from ppc and it is all free! This does wonders for your profitability.

The downside to seo is it takes a lot of time and work. You can expect to wait up to a year for top Google rankings, although Yahoo and MSN rankings will appear much sooner. In light of this waiting period, PPC advertising is a must at the outset of a search engine marketing campaign.

Search engine marketing is a fairly simple game. The most effective search engine marketing platforms are PPC and seo. Stick to these two and you should see good results.

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Article Tags: aol search, avenues, banner ads, closer look, cutting to the chase, dogpile, downside, generation platform, global audience, google, google adwords, msn search, other search engines, pay per click advertising, place ads, revenue generation, search engine marketing, search engine optimization, search engines google, search traffic



Related Forum Posts
What Do You Want To Be Taught? - Hi, My name is Jeff Foster, I will be moderating this new section. I want to get your opinion on topics you would like to discuss & be taught on. I see a great need for small business owners to learn how to perform basic Search Engine Marketing (SEM) which would include the basics about Search Engine Optimization (SEO). What do you want to be taught on? Jeff
Re: Let’s talk about the ways of marketing your products, servic - I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use. Forum Marketing Yahoo Answers (I need to use more of) SEO (Search Engine Optimization) Bum Marketing or Article marketing P-P-C (Pay Per Click) Marketing Online Directories Hope this helps.
Re: Search Engine Marketing - Optimization For Local Businesses - Nice information about SEM / Search Engine Marketing... It's very help me to know benefits if using SEM for local business.. Thanks for sharing this information..
Re: Search Engine Optimization - If you are interested to get more information about Search Engine Optimization you can visit Search Engine Watch site gives you a great way to keep up with what’s going on in the search engine world. This site provides a ton of information about a very wide range of subjects related not only to search engine optimization, but also the flip side of the coin; subjects related to searching online.
Website SEO Marketing Consultant from India - Hi all, I am search engine marketing consultant, and has worked on seo marketing of several online websites. In case you need any help or facing any issue related to SEO/SEM, you can post your query. I have 4 yeards of experience in following :- a ) Search Engine Optimization/Marketing b) PPC Promotion c) Website Development too;)


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