Most Effective Search Engine Marketing

Guest post by: Mathew Tamin
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With its global audience, the Internet provides a unique revenue generation platform with search engines. In this article, we discuss the most effective search engine marketing.

Most Effective Search Engine Marketing Search engines are similar to the streets of a city. Some search engines represent the major avenues where people congregate while others are more similar to back alleys where almost nobody goes.

Cutting to the chase, your search engine marketing should focus on Google, Yahoo and MSN. These three search engines control the vast majority of traffic on the Internet. Not only do lots of people uses these engines to find things, the big three provide search results to many other search engines as well. For instance, Google supplies ads and search results for AOL. Dogpile compiles the various search results from the big three in its listings. Alta Vista uses Yahoo search results. This scenario is so expansive that the big three search engines control 90 to 95 percent of all search traffic on the web. This means you need to focus on them to the exclusion of others.

The most effective search engine marketing comes in two forms - pay-per-click advertising and search engine optimization. Other forms of search engine marketing, such as banner ads, produce poor results and should be avoided. Let's take a closer look at the big two.

Pay-per-click advertising [ppc] is platform whereby you pay for placement on a search engine. The two major ppc platforms are Overture and Google Adwords. Overture places ads on the Yahoo and MSN search engines. Google Adwords places ads on Google and AOL search results. Both platforms place ads on other search engines and sites, but the resulting traffic is nominal.

The advantage of PPC advertising is you get immediate traffic for your site. You can use the traffic to test the content on the site and whether visitors convert into paying customers. The downside is you are paying for traffic, which means you must pay close attention to your return on investment. All and all, PPC advertising should be used at the outset of a search engine marketing campaign while you wait for optimized pages to get natural rankings.

Search engine optimization [seo] is by far the most effective search engine marketing. Once you obtain top three rankings for a keyword, you receive more traffic than you would from ppc and it is all free! This does wonders for your profitability.

The downside to seo is it takes a lot of time and work. You can expect to wait up to a year for top Google rankings, although Yahoo and MSN rankings will appear much sooner. In light of this waiting period, PPC advertising is a must at the outset of a search engine marketing campaign.

Search engine marketing is a fairly simple game. The most effective search engine marketing platforms are PPC and seo. Stick to these two and you should see good results.

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About the Author: Mathew Tamin

RSS for Mathew's articles - Visit Mathew's website
Mathew E. Tamin is 27 years old. He is the CEO and founder of Tamin Inc; an online company that specializes in helping small businesses and entrepreneurs build better brands online. Mathew is a self taugh web programmer, marketer and online startup coach. He has worked with entrepreneurs and small business from all over the world to create dynamic websites, web based applications, training videos, marketing plans, etc.

Mathew started college at age 16 and graduated from Kean University, one of the best colleges in New Jersey with a B.A in Psychology and an A.A in Music. He has served as a minister of music for several churches. He was one of the lead pianist in his Jazz ensemble in college in which they collaborated with Montclair State University to recorded a CD.

Mathew is also a Pastor. In 2007, he and his wife Julie-Ann planted several churches in four African countries. They are very active people with a passion to save the lost souls for the Kingdom of God.

Today, Mathew serves as the CEO of Tamin Inc where he oversease the day-to-day operations. He is also a filmmaker working on his first feature film called UNVEIL. The film focuses helping people build a better marriage. Mathew is a passionate young man with a vision to enrich the lives of everyone he comes in contact with. He hobbies includes fishing, walking, traveling, playing video games and just enjoying life.

He is the proud father of two beautiful kids; Josie-ann and Josiah. The best part about being an entrepreneur for him is that he gets to watch his kids grow up.

Click here to visit Mathew's website.

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