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Pay Per Click and Search Engine Optimization – Excellent Unioin
Written by: Mathew TaminArticle Overview: Pay per click or search engine optimization, which one should you use? Many view PPC marketing as a colossal waste of money while others disdain search engine optimization. In reality, the two marketing strategies form a perfect marriage.
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Pay Per Click and Search Engine Optimization – Excellent Unioin
Pay per click or search engine optimization, which one should you use? Many view PPC marketing as a colossal waste of money while others disdain search engine optimization. In reality, the two marketing strategies form a perfect marriage.
Pay-Per-Click - PPC
PPC marketing is a love it or hate platform. For the "love it" crowd, PPC marketing is a way to get instant exposure and feedback on site designs. In a matter of minutes, you can start receiving traffic and adjusting your site to convert the traffic at the best rate possible. For those in the "hate it" crowd, bids are to high and one never knows how may of the clicks are fake and worthless.
As with PPC, seo marketing has its proponents and detractors. Those who love it look at the free traffic and glorious profitability of a site that converts the traffic at a decent rate. Detractors view seo as an unnecessary waste of time since it can take a year or more to get high rankings, particularly on Google. Detractors also argue that high listings are subject to changes in the search engine ranking process, which means you can lose your rankings.
So, who is right? In truth, both sides make accurate arguments. PPC is expensive and click fraud is a monstrous problem. Seo produces free traffic, but it takes along time to get to the top and rankings are subject to the whims of search engine ranking changes. The truth, of course, is both marketing platforms should be used whenever possible.
Marketing Union
Every site is unique, but most should combine PPC and seo marketing as part of an overall internet marketing strategy. When starting out, the PPC campaign is critical for getting immediate traffic and tweaking the site to maximize conversions. At the same time, a seo campaign should be undertaken. As the site rises in search results, the PPC campaign should be fazed out for the relevant high listings.
PPC and seo marketing are not mutually exclusive. When married together as part of an overall marketing strategy, both platforms will deliver the goods.
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About the Author: Mathew Tamin RSS for Mathew's articles - Visit Mathew's website  In 2005, Mathew founded Divine Destiny Ministries, a group of people who are on fire to save the lost souls from going to hell through his books and other ministry resources. Divine Destiny Ministries would later relocate to Rapid City, South Dakota. The primary ministry and motto of Divine Destiny Ministries is, �Taking the Gospel to the Nations� Matt 19:28. Most importantly, he has a passion to see the lives of people transformed by the power of God. Today, Divine Destiny Ministries is reaching over 100 countries in 45+ languages. Click here to visit Mathew's website   Eight Simple Steps To Finding A Lucrative Niche Market With Keyword Research How Does Google Search Engine Works The top 10 questions you NEED to ask if your site isnt making any Sales 10 Steps to See More Sales in 48hrsor Less How Do I Make Money Online |
Related Forum Posts
Re: Let’s talk about the ways of marketing your products, servic
- I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use.
Forum Marketing
Yahoo Answers (I need to use more of)
SEO (Search Engine Optimization)
Bum Marketing or Article marketing
P-P-C (Pay Per Click) Marketing
Online Directories
Hope this helps.
What Do You Want To Be Taught?
- Hi,
My name is Jeff Foster, I will be moderating this new section. I want to get your opinion on topics you would like to discuss & be taught on. I see a great need for small business owners to learn how to perform basic Search Engine Marketing (SEM) which would include the basics about Search Engine Optimization (SEO).
What do you want to be taught on?
Jeff
Re: Search Engine Optimization
- If you are interested to get more information about Search Engine Optimization you can visit Search Engine Watch site gives you a great way to keep up with what’s going on in the search engine world. This site provides a ton of information about a very wide range of subjects related not only to search engine optimization, but also the flip side of the coin; subjects related to searching online.
Re: Can someone explain Search engine optimization to me?
- Search Engine Optimization (SEO) could be compared to a big popularity contest:
A High School Computer Geek and a High School Football Captain who are trying to promote a party.
The computer geek tells everyone in school & even hands out 100's of flyers about his party Friday night...what happens? his friends end up showing up and a few new people...even the new people leave right away because it is not what they are looking for.
The High School Football Captain ends up just telling a few good buddies, and within hours the entire school not only knows about it, but everyone wants to come, and everyone does come & stay.
One defenition of "optimize is "To make as perfect or effective as possibe." How effective are your article marketing campaigns? Could you be distributing content (that is what search engines index) more effectively? In a perfect world, who would you want promoting your website, web pages, and web content?
Search Engine Optimization (SEO) is determining this perfect & effective way to do this.
Jeff
Re: How do I engage seo works to be done for my site?
- I read "Search Engine Optimization" for dummies. Gave me a real good foundation on which to build my sites. Really helped a lot.
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