Tweet

The Key Elements of Search Engine Marketing

Written by: Mathew Tamin

Article Overview: When it comes to search engine marketing, there are a wide variety of ways to go. Here are the top approaches, to wit, the key elements of search engine marketing. Pay-per-click marketing is the simplest form of search engine marketing. It is also the most expensive and the least credible. With “PPC” marketing, you are simply paying for the placement of a small ad on the search engine in question.

The Key Elements of Search Engine Marketing

When it comes to search engine marketing, there are a wide variety of ways to go. Here are the top approaches, to wit, the key elements of search engine marketing. The Key Elements of Search Engine Marketing

Search engine marketing is a very general term that more or less encompasses most types of online marketing. It is by far the most effective way to generate traffic to your sit

Pay-per-click marketing is the simplest form of search engine marketing. It is also the most expensive and the least credible. With "PPC" marketing, you are simply paying for the placement of a small ad on the search engine in question. The problem, of course, is you are paying! If you are not careful, your return on investment can be atrocious and wipe you out within a few months. To make matters worse, many people fraudulently click ads just to use up your budget. This, of course, makes your return on investment even worse. PPC has its place, but it should never be relied upon as a total solution to your marketing needs.

Search engine optimization is the next method in the search engine marketing arena. With "SEO", the goal is to get your site ranked in the top 10 in the search results for specific keywords. All the clicks you then receive are free, which makes your return on investment very high. The downside to SEO is it takes time to get those rankings. A new site can expect to wait six to nine months before even getting a sniff of a ranking on Google. Yahoo and MSN take less time, but not much less. Most sites run PPC campaigns during the first year while they wait for the rankings.

Traffic simply refers to the number of people coming to your site. Unlike rush hour on your local freeway, you want as much traffic as possible coming to your site. With search engine marketing, there are a couple of different ways to go about this.

Article marketing is the third and newest element of search engine marketing. With this approach, you write articles for your site and submit them to clearing house sites known as directories. Webmasters for other sites can then use them so long as they also publish an author byline including your name and a link to your site. When the article is published on other sites, people start clicking the link and you have traffic.

For most sites, all of these elements of search engine marketing are used at one point or another. The ultimate goal is to get rankings through search engine optimization and sit back while the free traffic rolls in and sales occur.

Related Articles
  ••••••>For Best in Class SEO You Need to See Things They Way a Search Engine Spider Does
  ••••••>Creative Titles Creation for Great SEO
  Search Engine Optimisation - The Top Ten Ranking Guide
  Search Engine Optimization
  Most Effective Search Engine Marketing

Article Tags: article marketing, budget, campaigns, different ways, downside, element, elements, engine marketing, freeway, google, nine months, pay per click, pay per click marketing, return on investment, rush hour, search engine optimization, simplest form, small ad, traffic, wit



Related Forum Posts
What Do You Want To Be Taught? - Hi, My name is Jeff Foster, I will be moderating this new section. I want to get your opinion on topics you would like to discuss & be taught on. I see a great need for small business owners to learn how to perform basic Search Engine Marketing (SEM) which would include the basics about Search Engine Optimization (SEO). What do you want to be taught on? Jeff
Re: Let’s talk about the ways of marketing your products, servic - I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use. Forum Marketing Yahoo Answers (I need to use more of) SEO (Search Engine Optimization) Bum Marketing or Article marketing P-P-C (Pay Per Click) Marketing Online Directories Hope this helps.
Re: Search Engine Marketing - Optimization For Local Businesses - Nice information about SEM / Search Engine Marketing... It's very help me to know benefits if using SEM for local business.. Thanks for sharing this information..
Re: Search Engine Optimization - If you are interested to get more information about Search Engine Optimization you can visit Search Engine Watch site gives you a great way to keep up with what’s going on in the search engine world. This site provides a ton of information about a very wide range of subjects related not only to search engine optimization, but also the flip side of the coin; subjects related to searching online.
Website SEO Marketing Consultant from India - Hi all, I am search engine marketing consultant, and has worked on seo marketing of several online websites. In case you need any help or facing any issue related to SEO/SEM, you can post your query. I have 4 yeards of experience in following :- a ) Search Engine Optimization/Marketing b) PPC Promotion c) Website Development too;)


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

4 Steps To Hypnotize Your Business Prospects

Effective Leadership

Halloween Howl Seven by Author Paige Agnew

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.