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The Real Definition of Keywords

Written by: Mathew Tamin

Article Overview: Undoubtedly, you have been reading about online marketing and keep seeing references to keywords. So, what exactly are keywords? Here is a definition of keywords and some advice.

The Real Definition of Keywords

Undoubtedly, you have been reading about online marketing and keep seeing references to keywords. So, what exactly are keywords? Here is a definition of keywords and some advice. A Definition of Keywords

Surprisingly, there are a variety of definitions for keywords. You are probably wondering how that can be, but it becomes pretty clear when you consider the different applications that use keywords.

Generally, keywords can be defined as a word or words identifying something on a page. This article is about defining keywords. As such, the title of the article is the keyword phrase which identifies the content of the page, to wit, "Definition of Keywords."

More accurately, however, keywords can be defined as the specific terms used by person to search for something on the net. To find this page, you may have searched for "keyword definition" or "define keywords" or some such thing. This application is of great interest to Internet marketers. We want to know how you search for something so we can get our sites listed under those keyword phrases.

For pay-per-click advertising [ppc], keywords are defined as words used by prospects for which advertisements can be created and placed on search engines. In this sense, keywords are defined broadly. Because of the way ppc platforms like Google and Overture work, I just need a general idea of how you search for a subject of interest to me. I can place an advertisement under "travel gift" and the platform will list the ad for all searches close to this phrase, to wit, "traveler gifts," "gifts for traveling" and so on.

For search engine optimization [seo], keywords are defined as the exact phrases used by prospects to search for something. Unlike ppc, seo requires the identification of the exact phrases because the page will rarely appear under similar keyword phrases. Using our previous example, I would have to build three individual pages for travel gift, traveler gifts and gifts for traveling. The different arrangement of words and tenses require as much.

Identifying a definition of keywords is entirely dependent upon how you intend to use them. In general, you want to identify the phrases being used to search for your produce or service and then incorporate those in your Internet marketing.

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Article Tags: advertisement, advertisements, definitions, general idea, gifts gifts, google, internet marketers, keyword phrase, keyword phrases, optimization seo, pay per click, pay per click advertising, platforms, ppc, prospects, search engine optimization, search engines, travel gift, traveler gifts, wit



Related Forum Posts
Re: Web Business Podcast is LIVE! :) - Hi David - have you thought of making these into videos? Even if it doesn't have you live on screen? Remembering the Success Secret Keywords would be a lot easier if we could see them.
Re: No money Down real estate Webinar - I wish I could attend. I want to learn more about Real Estate investing although I have to have other priorities at the moment. Can you keep me updated about the next one though?
Re: Startup blogs - Hi Jason, This is a good thread to revive. In his book,The 4-Hour Workweek, Tim Ferris divides the meat into four key sections that spell DEAL! 1. D = Definition 2. E = Elimination 3. A = Automation 4. L = Liberation I think the point about an "exceptional blog" is certainly valid. My guess is that Tim Ferris is referring to bland, boring blogs that managers are paying junior employees to "maintain". Complete waste of resources. But, for us work-at-home-onliners getting started with a blog is one of the best things we can do, and if it fails to make us any money, it's only because it is not exceptional enough, or because the products it promotes are not what people are looking for. DH
Re: SEO... - 1: Find the Best Keywords 2: Discover Your Competitors 3: Optimize Your Title 4: Optimize Your META Tags 5: Use Headings 6: Use Title and ALT Attributes 7: Nomenclatures 8: Create a Site Map Page 9: Include a robots.txt File 10: Install a sitemap.xml for Google MySQL/Oracle:
Re: Hi - Thanks guys! I have been helping Real Estate and Mortgage professionals generate leads from the Internet for 5 years now!. I'd be glad to exchange some ideas. Have a great day=)


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