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Advertising Online Compared To What We Do, Online Marketing

Written by: Steve Kimball

Article Overview: Many people get confused with the differences between Advertising Online and Online Marketing and after having discussions about this topic on several occasions the conclusion is most believe them to be closely related or one in the same. I will try to shed some light on these completely different methods of "Getting The Word Out" about a particular product or business using The Bow and Arrow as an analogy.

Advertising Online Compared To What We Do, Online Marketing

Many people get confused with the differences between Advertising Online and Online Marketing and after having discussions about this topic on several occasions the conclusion is most believe them to be closely related or one in the same. I will try to shed some light on these completely different methods of "Getting The Word Out" about a particular product or business using The Bow and Arrow as an analogy.

Advertising is basically delivering a message by just shooting the message out to whom ever and hoping someone will see it and buy the product or service. This is like taking your basic bow and arrow and shooting it into the air and hoping it might hit the desired target, possibly a very expensive way of delivery because no one knows how many arrows it is going to take to accomplish the end result. "bullseye" I mean sale.

With Online or Internet Marketing a message is sent directly to the people in a predetermined target market ,people wanting what your selling. Just like a Bow and Arrow used in the field where a direct hit is what is desired. For this to be accomplished the proper equipment must be used. The bow is like the marketing system, it must be stable and of good quality. The arrow is the projectile delivered from the bow to the target without this the bow is useless. The marketing system without a means of delivering the message will also be deemed the same. The sight which focuses the arrow to the target with precision is like the fine tuning required in online marketing to deliver the message to precisely the right audience at the right time.

To find the right bow research must be done and questions asked. The same is true with finding the right online marketing system. Just as an archer wouldn't go into the field with just one arrow ,make sure the marketing system has many ways of sending the message. Finally, when focusing in the sight for accuracy repetition is needed and small adjustments made. An online marketer will fine tune marketing strategies through small adjustments until the end result is consistent leads to sales for maximum ROI and profits.

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Article Tags: accuracy, analogy, archer, arrows, audience, bow and arrow, conclusion, direct hit, end result, marketing system, nbsp, occasions, projectile, repetition, right time, small ad, target market
Referred by: http://jaykubassek.com



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