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3 Ways to Make Sure You’re Marketing to the Right People

Written by: Kendra Sullivan

Article Overview: After putting so much time and effort in starting your own business the last thing you want is for these efforts to go unnoticed or to be seen and heard by the wrong people.

3 Ways to Make Sure You’re Marketing to the Right People

After putting so much time and effort in starting your own business the last thing you want is for these efforts to go unnoticed or to be seen and heard by the wrong people. Marketing is singly handedly the most effective way to get your product out. But before you start each different marketing and advertising mode it is important to determine who you want to market to.

You can choose different target markets for different advertising campaigns. For example if you are doing free classifieds you can have multiple ads all geared towards different audiences you wish to attract. One title could be to attract people looking for entrepreneurial opportunities that have never done anything like it before. Another could be for people already involved in other businesses and are seriously looking to invest their resources and expand their business.

In any case no matter what mode of advertising you are working on, figuring out your target audience is key. Questions to ask yourself when determining this are, but not limited to, are these people new to direct sales marketing; what kind of resources do these people have; what type of time are they willing to spend; are they already in a business field; and how ambitious are they? By narrowing down your audience you will be better able to relate and make a connection with your audience.

Making sure you are marketing to the right people may seem like a minor detail in the grand scheme of your marketing campaigns but when you start to write an article or start posting classified ads you will realize that it is necessary and very useful.

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Article Tags: advertising campaigns, audiences, business field, classified ads, entrepreneurial opportunities, free classifieds, grand scheme, marketing campaigns, minor detail, nbsp nbsp nbsp nbsp nbsp, span style, starting your own business, tab count, target audience, target markets
Referred by: http://jaykubassek.com



Related Forum Posts
Do what i did - I had the same dilemma. My solution? I started my own marketing firm! No, in all reality, even if you have a degree in Marketing, you will have to take crappy entry-level jobs to get your foot in the door. Make the most of them by taking on extra tasks that will give you skills that will improve your resume. It's a slow process, but if you can get just one job in Marketing, you're on your way!
Re: Quote of the Day - "The only people witho - Thanks for sharing this Evan, there are some very powerful quotes in there, I particularly like this one:- You are now at a crossroads. This is your opportunity to make the most important decision you will ever make. Forget your past. Who are you now? Who have you decided you really are now? Don't think about who you have been. Who are you now? Who have you decided to become? Make this decision consciously. Make it carefully. Make it powerfully. regards, Mal.
Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Different Hats - CEO Sales & Marketing & Leadership Development Company Strategic Vision 10 Alliances & Growth Strategies 10 Hiring & Managing People 8 Mentoring 8-9 Strategic Planning for Clients 10 Execution of Marketing Campaigns 9-10 (i have great people who do the nitty gritty) Financial Management 9 Bookkeeping 3 (outsourced as I really hate the fine details like GST0 Administrative Follow Up 6-7 (again have great staff) Writing & Publishing 9 (getting better all the time!) Speaking 10 (so I have been told) Self Promotion 9-10 Web development & Promotion 6-7 (learning more and have brought on players who are 10+) Babysitting Employees (1 - wont do it, that's why I work so hard to hire and motivate the people I have) Great topic Kevin!! Jude
Re: Let’s talk about the ways of marketing your products, servic - I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use. Forum Marketing Yahoo Answers (I need to use more of) SEO (Search Engine Optimization) Bum Marketing or Article marketing P-P-C (Pay Per Click) Marketing Online Directories Hope this helps.


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