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Landing Page or Blog?

Written by: Kendra Sullivan

Article Overview: Many people may think that a blog may not be necessary if you have a landing page up and running, but in reality landing pages only cause a handful of actions from your followers.

Landing Page or Blog?

An important part of your business is having a successful blog to send leads to. As of three or four years ago the word blog was virtually non-existent, but today blogs have become a major and influential part of the World Wide Web. Blogs can be written by individuals who wish to express their thoughts and their daily occurrences, or where people gather to share an interest, i.e. home businesses, and to promote themselves. Many people may think that a blog may not be necessary if you have a landing page up and running, but in reality landing pages only cause a handful of actions from your followers.

A landing page will only get you so far. The main purposes of this type of page is to get visitor to buy something, to get them to click to another page, get a guest to tell a friend, or to get the sightseer to leave you some information in order for you to contact them.

So you may still think that your landing page is all you need, but isn’t this business all about making connections, making your leads feel confident in you and your product? Your blog is a great place to send people to so they can learn more about you.

A simple term: attraction marketing. Making people want to learn more about you and in turn them wanting to know what you have to offer. Give people information but tell them to go to your blog to learn more. Same thing with articles. Give catchy titles, and get your reader intrigued then send them to your blog to read it. By getting your reader to go to your page they will find what they came to look for but then undoubtedly look around, learn more about you, see pictures of you doing activities that you enjoy, your hobbies, hanging out with your friends and family, and see you being a real person. It gives them reassurance that your opportunity is not a scam.

You need to connect to your potential leads in a way that makes them feel comfortable and not like you just want to take money from them. You need to convey your mindset that you are here to help and educate them.

Related Articles
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  Creating an Effective Landing Page
  Teleseminars - 5 Elements of a Successful Lead Capture Page
  Quality landing pages to get more sales
  Social Networking Landing Pages -- How to Turn Your Social Networking Friends Into Customers

Article Tags: attraction marketing, blog, blogs, catchy titles, followers, friends and family, handful, hobbies, home businesses, nbsp, non existent, occurrences, sightseer, span style, world wide web
Referred by: http://jaykubassek.com



Related Forum Posts
Re: Examples of Great Landing Pages - Kevin, been a while! hey I just reviewed the Landing Page - I like it! The structure is all there and I like how the testimonials are "related" to the business benefit of becoming a Partner - Nice work! Two points: 1. Have you tried other headlines or split tested other headlines? You can use google website optimizer to do it. I know you can come up with a slightly stronger headline unless this one came out on top. 2. I feel that when the page first loads it looks "incomplete". It's just a visual thing. I guess i was expecting a border around the content, a header image maybe... it's just the way i am wired to expect webpages to load. This point may be insignificant. Testing is the only way to know for sure.
Page Rank Changes - Hi Kevin - there is a lot of speculation as to why so many websites lost Page Rank. A few new sites that I've been following also got Page Rank for the first time. Every time Google does a Page Rank update there are websites that get caught in the crossfire and have to work to get their rankings back up!
Re: Secrets About Landing Pages Revealed! - Hi Greg, Thank for posting this, it's very helpful. Landing pages can convert very well if they are well written.
Re: Best Internet Marketing Strategy - Hi David, I agree about the Blogosphere. You have a smaller group that Blog, but do so on the premise that they think they should, but have never really considered the purpose of their Blog. Then I think there are a few SEO or Internet Marketing types that see Blogging as just another link building strategy. But the largest group of Bloggers, tend to be people who enjoy writing and discussing their topics of interest. Blogging is good for link building, but the true Blogger is a breed apart from the rest. They want to dialog, to debate, to have feedback and they are very willing to link to other worthwhile conversations that are relevant to their topic. I agree with you. These group of Bloggers obviously are passionate about their writing and together, they create huge conversation trails interactive and travel from Blog to Blog. But the evidence is clear with this group that loves what they write about. With comments enabled on a Blog and having a Blog tuned to a specific purpose you already have the evidence of original Social Media.
Re: Alexa Ranking Goals - That's great GT! What method did you use to put up the Entrepreneur Blog Network in your Wordpress Blog? We're always looking for the easiest methods to help bloggers who are not techies get involved.


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