Birds are not the Only Tweeters
Web 2.0 has revolutionized the way that businesses and individuals interact with each other. The craze started years ago with MySpace when droves of people signed up to connect with each other via the internet. Today there are 200+ social networking sites, video sharing sites, wikis, and blogs. The newest of which is Twitter.
Twitter is a free (for now) social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters which are posted on the author's profile page and seen by anyone who follows him or her.
It is rare these days to find someone who has not heard of or used Twitter. Social Networking is a major source of communication and has even extended to use on mobile devices. Twitter seems to be highly addictive and is used by celebrities, businessmen and women, major companies, musicians, and even the average, hard working middle-class American.
Twitter is a lot like Facebook and LinkedIn whereas its users have the ability to invite people to view their profile. On Twitter, they are called followers. Followers may be members of specific groups or friends within the users address book. Communication then commences through a serious of tweets, which are short messages much like SMS messages sent through a mobile device.
Facebook, MySpace and Twitter remain the most popular social media sites and continue to pull away from the rest of the crowd. So what makes Twitter more unique? It's exciting to follow people that you know and also people that you imagine meeting. Unlike other social networks, Twitter users have a specific audience (their followers) who focus on links posted by their favorite Twitter users. The amazing success of Twitter has even helped to redefine the future development of Web 2.0 social media service.
According to Nielsen's data, Twitter reached 10.7 percent of all active Internet users in 2009 "despite a lack of widespread adoption by children, teens, and young adults." Conversely, the large majority of Twitter users (which is approximately 64 percent) fell into the 25 to 54 age group, and 20 percent were 55+. That's right: there were more Twitter users who are our parents' age than those who are in high school or college. This doesn't mean that the younger generation under 25 aren't into Twitter-they're just not as into it as those who are over 25.
As Twitter gains in popularity, new developments are beginning to emerge. Twitter now offers paid advertising, web based and mobile download applications, and the ability to link to other social networking sites. Twitter is the new face of social networking marketing so the next time you hear someone talking about tweeting, it is highly unlikely that they are referring to our feathered friends.