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Develop Social Media Sites for Personal Branding

Guest post by: Carrie Langstroth

Article Overview: Personal branding is all about you. Here, you have knowledge, ability and appearance to sell your expertise in a particular field. A social media website is a place where everyone gets to know what you are, what your brand is and what is your perceived value in the world of business.

Develop Social Media Sites for Personal Branding

Ever heard the oft repeated phrase, "She/he is very Brand Conscious" Brands are what the market is all about today. So often you pick up a particular brand because your experience showed you that here is a brand that gave what it promised.

A branded product implies that the producers have given their product a lot of thought, they used good quality material in production, and they are willing to back their product one hundred percent.

Branding works. And, when you work with social media websites, where said branding gets the required exposure, this is where you are likely to score.

At the end, of the day it's all about the business.

Personal Branding Demystified

As the name implies, personal branding is a brand where it is the individual who is the brand. If you feel you have something that can benefit people, you package yourself as a brand. Your package now includes not only clothes and overall appearance but also your knowledge that works to set you apart from the rest.

Your personal brand could be your name too, just like "Versace or "Tommy Hilfiger" where they are their own brand.

You are your own judge of your skills, talent and capability and if you believe you have what it takes to put these to good use, all you have to do is market it.

After you have ascertained your personal brand identity you have to now:

• Let people know that you are an expert in your field.
• Build a strong reputation in your line of work.
• Work to enhance your apparent value in the market.

One of the best ways to do this is through social media websites, such as Facebook, Twitter, and LinkedIn. Social media websites are public websites which are frequented by many. These are websites where your exposure can be increased by manifolds.

There are some websites like LinkedIn that are business oriented and professional in their intent. These are the social media websites that have 24/7 broadcast features where you can be available online for prospective clients. Other websites like FaceBook are highly public interactive websites. However, wall postings may not have the same results as exposure on LinkedIn.

Blogging is another way of conveying your prospective clients that you are serious about what you intend to pursue and you have the right approach for it.

You can have links on your social networking page to aid navigation to your website and blogs that educate customers about your plans, intentions, and your expertise. This altogether helps in building up your image, your personal brand which then translates into lucrative business opportunities for you.

Social media websites and personal branding are invaluable to each other. One provides the content and the other enhances your web presence, creates opportunities, helps with ad placements, funding and other essential tasks.

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  Using Social Networking Sites to Build Your List of Followers in Three Simple Steps

Article Tags: knowledge ability, personal branding
Referred by: http://jaykubassek.com



Related Forum Posts
Re: Kevin needs "social glue" ideas - Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff
Re: Kevin needs "social glue" ideas - [quote="WebBizIdeas.com":gvtxsu7g]Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff[/quote:gvtxsu7g] Hi Jeff, Thanks for the suggestion. Why don't you start a new post (with a poll) to see if there's enough interest in your idea for a social media section?
Re: UPDATES: New Campaign! New Layout! New Ideas! - GT - thanks for the FYI - I'm not sure if we'll put a link back. Something to consider though! Trent - the new category is "Social Network and Media" which was put in to compliment the Online Businesses category that currently exists. Overall the new categories are: - Looking For, Networking and Events - Review My... - Social Network and Media - Brags and Rants These came as a result of Ringo doing research on other forums and thinking about what could be improved on ours to give a better experience for everyone. I hope you enjoy them! David, I'm looking forward to reading your Brag / Rant!
Re: Marketing 2.0 - What Are Your Thoughts - Hi Shri, Thanks for posting this. I also read it and I believe Social Media is here to stay, until the next best thing comes up. Social media proved to be useful for me many times and I think everyone should use it for their business.
Re: Social Media Marketing Ignorance - [quote="vbn411":7qciluxl]Social Media is space that you have to be in to succeed in our current climate. People are going to be discussing your brand / product whether you like it or not, so you might as well join the conversation and add value. [/quote:7qciluxl] I think that's probably one of the most realistic way to think about it. There's no real textbook way of understanding Social Media, it's the networks of people and their interactions that will exist with or without your input. As for Jennifer, You can always have 2 Facebook pages. Many people do. There is also LinkedIn, which is like a professional networking version of Facebook. The only way to know is to try it.


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