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How to Use Humor in Marketing
Written by: Carrie LangstrothArticle Overview: Humor is a universal language for effective communication and hence widely used in marketing. This article focuses on the appealing aspect of humor in marketing as well as the pitfalls to watch for.
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How to Use Humor in Marketing
Humor is a forerunner in effective methods of communication in several situations including, difficult conversations, employer-employee relations, marketing and sales, and all forms of social interactions. Humor opens closed doors of human hearts to consider ideas that would otherwise not be entertained at all. The reason is that humor interacts at the emotional level, paving the way for intellectual stimulation.
Humor also has an uncanny ability to lead to associated remembrance - a convenient method to introduce a new company name or cloth an obscure name with novelty.
People with the gift of humor have a knack of making friends in no time. The shared laughter that creates a bond between people can do the same through the media of advertisements, direct mail, telemarketing, brochures, or web sites for a new product or business. The key is, not in the liberal use of humor rather, to apply it in a sensitive and respectful way, ensuring that the receiver is not offended but tickled and the main theme remains the main theme - without being pushed into the background.
It is also important to understand that successful marketing involves the communication of truth in a fascinating way, or creating a need for a product or service. The objective is to increase the relationship base of your business. When applying humor in marketing, keep in mind the following aspects.
The audience: Men and Women react to the same situations in different ways. Marketing surveys have revealed that while men loved it women moved away from a product because they were put off by the tone of the ad. Does the line of humor lend a mean or bully image to your company? Do you think that ethnic minorities or certain groups of people would be offended by the intended humor?
Suitability to your desired end: Always keep before you the goal of your marketing campaign when selecting a humorous theme. If the theme deviates from the company image that you desire, then you should reconsider.
Type: Choose the method of introducing humor - A catchy line, cartoon theme, color or black and white, or situational humor. Keep it simple and at the level of an undercurrent. Overpowering humor can mask the purpose of the whole campaign. Sometimes people remember the funny parts while forgetting all relevant details.
Media: Choose your media of marketing according to your budget. While print and television is classic and expensive, for a small business, internet marketing through web sites and e-mail, viral marketing, and social networking are more affordable and recommended.
Humor can take your business from non-existence to becoming a household name; however humor has to be woven into the fabric of your marketing campaign, with caution and prudence. Humor for the sake of being funny can fall flat and drag your business prospects down. Also remember, repetition of funny scenes grate on the senses after a while. The best way to check effectiveness is via gauging the number of enquiries you register. In that sense try out two different campaigns and see which is received better. Only experience can gain you the right angle of approach.
On Keeping a Humor Journal
The L.I.F.E. Approach to Positive Humor
Make 'em Laugh Customer Service
Humor at Work
A Nose by Any Other Name
Article Tags: effective communication, humor, universal language
Referred by: http://jaykubassek.com
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About the Author: Carrie Langstroth RSS for Carrie's articles - Visit Carrie's website  Carrie Langstroth has a background in finance. She was the Chief Financial Officer for one of the fastest growing property management and development companies in the country. She retired from this career and has started pursuing other business interests. She looked for a business that offered flexibility both in location and time. She positioned herself as a Master Consultant with internet marketing and has excelled in leadership. Learn more about this revolutionary business that can change your life. Click here to visit Carrie's website   Internet Marketing A New Frontier in Marketing How to Protect and Safeguard your Business Data Internet Marketing Develop Your Business for LongTerm Success Credibility is King What is Business Networking |
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