Free Download - Develop Social Media Sites for Personal Branding By Carrie Langstroth
Creating a blog can be a great way direct people to your website. Although you should not make your blog about your business but rather more personal, there are still key points you need to address. If you are going to go to create a blog and want people to follow along then follow the steps below. By including these steps in your blog post you'll have a much better chance of making an impact.
First, ask a question. By asking a rhetorical question at the beginning of your blog post you will engage your reader. This will make the reader think and there will a greater chance they will continue to read and follow along.
Second, share a story in your blog. The goal is to hold your readers attention. By sharing a quick story or anecdote you can make your reader laugh. It is also a way to establish the main point in your post.
Third, invoke the mind's eye. Engage your readers imagination by using expressive words like 'imagine', 'picture this', etc. If you use this technique at the beginning of your blog post, it will create a powerful opening.
Fourth, Use an analogy, metaphor or smile. These are great tools used in telling a story. Use this technique to capture your reader's attention. You will provoke their imagination, thereby allowing them to tell the story themselves.
Fifth, share interesting facts. Only share interesting facts if they are unique. The factoid should be relevant to the blog post itself though. If not, it will throw your readers off.
The closing. To create a great blog post you must have a great closing. You should always tie back to your opening when writing your closing. If your post is wrapped up nicely your readers will be more likely to bookmark it on various social bookmarking sites.
If you are unsure about the topic you want to create in your post, try writing about something that will be readable in a year from now. Another idea is to be among the first to write about a particular topic. You can include polls, other items of interest that are visually appealing as well.
In order to make your posts more visible, be sure to tag your posts on del.ico.us and then highlight then on Squidoo lens. If you really want to be noticed, be sure to include trackbacks from to other blog posts with similar topics.
After you've written your blog entry, be sure to include these four things at the end of your post. 1) Ask your readers to subscribe, 2) Offer Social Bookmarking options such as Digg and Del.icio.us, 3) Provide feedback options, and 3) Include and ad or two.
There are so many techniques that can used to write a great blog. Before you start make sure you have done your research and you know what you want to blog about. By writing stuff that people want to read and share, you will have a much better chance of having others read your posts. Don't forget that word of mouth is the best way to gain a new audience. Make your posts interesting and your readers will share your post with others.
Dave Kurlan
Dave Kurlan is a best-selling author, top-rated speaker and thought leader on sales development. He is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development.
Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit.
He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine.
He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball.
He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website
To learn more about the Evan Elite Author Program please contact us.
Carrie
Langstroth has a background in
finance. She was the Chief
Financial Officer for one of the
fastest growing property
management and development
companies in the
country. She retired
from this career and has started
pursuing other business
interests. She looked for a
business that
offered flexibility both in
location and time. She
positioned herself as a Master
Consultant with internet marketing
and has excelled in
leadership. Learn more about
this revolutionary
business
that can change your life.
Carrie Langstroth is a Platinum author on EvanCarmichael.com
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