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Social Media Marketing Effective Advertising for Your Business

Guest post by: Carrie Langstroth

Article Overview: Social network marking is an affordable, easy way for businesses to increase their potential customer base. It is a way to advertise without being pushing and spending thousands of dollars on marketing. There is also a sense of community and togetherness that makes network marketing defensible. It is a great source of advertising for businesses today.

Social Media Marketing Effective Advertising for Your Business

Social Media Marketing is the method of using social influencers, social media platforms, and online communities for marketing, public relations, and customer service. Some of the more common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr, and YouTube. One of the major benefits of advertising on a social networking site is that advertisers can leverage the users' demographics and target their ads appropriately.

When small businesses empower their target consumers, they feel powerful. When your target market feels powerful, they trust you, buy from you, and stay with you. Small businesses can ignite collaboration for marketing by creating their own communities and/or joining communities. By doing so, they can listen and connect to their target customers and build a free forum to bring their market together.

The key thing that small businesses need to remember when using social media to help sell is that efforts must have value. There has to be value to your content, community, and execution to get people to engage with you or your organization. Social media doesn't sell things -- people sell things. Engaging in social media marketing starts the relationship-building process. Social media takes time, understanding, passion, effort, and commitment to make it work. Give your small business an authentic voice with social network marketing and watch your potential customer base grow.

Here are some reasons why you should consider using social media marketing:

1. It's natural. Not only do you get natural links without any discernible pattern, your website is exposed to large groups of people in a spontaneous fashion. This differs from paid advertising which has overt commercial overtones. Social networking offers a sense of community where direct sells is not necessary.
2. It's defensible. Once successfully mastered, social communities can be a great source of web traffic on top of any traffic you are already receiving from search engines. While you can't easily increase your search engine traffic, social media traffic can be very easily controlled through strategic marketing.
3. It's low-cost/high returns. If done by you, costs are limited to only time and perhaps the expenses involved in hiring a freelance programmer/designer. The benefits will often exceed the cost. It would take you thousands of dollars to buy many links; social media has the ability to give you that for free.
4. It complements other efforts. Social media optimization and marketing is usually community-specific. It doesn't interfere with any other methods of getting traffic to your website. It can and will fit perfectly with an advertising campaign targeting other websites or search engines.

If your business is in need of that extra push to receive the extra income, give social networking a try. There are many, many options available out there and using them does not have to be difficult. If you are unsure of how to use these tools, check out one of the many tutorials available online or try hiring an agency to manage these sites for you. Either way, you will not be disappointed with the results.

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Article Tags: effective advertising, network marketing
Referred by: http://jaykubassek.com



Related Forum Posts
Re: Kevin needs "social glue" ideas - Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff
Social Media Marketing Ignorance - I was recently consulting with the head of marketing for a firm in the medical engineering field (actually a great field to be in at any time) when I couldn't believe something that the client blurted out. "I am not interested in that Social Media stuff - its for kids, teenagers!" I sat back - little did he know that 95% of what I was about to tell him had to do with his so-called "Social Media crap." I took a deep breath, and proceeded on. This company was dying. They were stuck in old Advertising methodologies that were dying as well. I almost couldn't believe it when he admitted to me that they hadn't done very much online at all over the years (in terms of marketing). Roughly 45 mins later, not only had I persuaded this individual (an incredibly smart man I might add) into laying out an online marketing plan, but I had explained to him how social media marketing is very likely 'here' to stay. So it just makes me wonder - what do people really think about Social Media Marketing? Personally, we utilize tools like Twitter and Facebook everyday to make new business relationships and strengthen existing accounts. Print ads? We own a number of businesses and haven't taken one out in years. And if you follow the "teenager" comment - I have tracked numerous studies and articles that show "teenagers" actually aren't using Twitter that much - its a 'simpler' tool of sorts, for an older or 'more seasoned' crowd we might think (haha). Just some thoughts, we personally pick up a newspaper maybe once or twice a week still, but how many times just in the last hour have we sat down to the computer or used the cell phone (as a text tool)?
Re: Kevin needs "social glue" ideas - [quote="WebBizIdeas.com":gvtxsu7g]Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff[/quote:gvtxsu7g] Hi Jeff, Thanks for the suggestion. Why don't you start a new post (with a poll) to see if there's enough interest in your idea for a social media section?
Re: Should Evan add a "Social Media Marketing" category to the f - Hi, Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few, great looking site btw Jeff, take care, Carol
Top 19 Copywriting books - 1. Ogilvy on Advertising. David Ogilvy. Wiley. 2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner. 3. The New Positioning. Jack Trout. McGraw-Hill. 4. Tested Advertising Methods. John Caples. Prentice-Hall. 5. How to Make your Advertising Make Money. John Caples. Prentice-Hall. 6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin. 7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall. 8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books. 9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall. 10. Romancing the Brand. David Martin. American Management Association. 11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books. 12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books. 13. My Life in Advertising. Claude Hopkins. NTC Business Books. 14. Scientific Advertising. Claude Hopkins. NTC Business Books. 15. How to Become an Advertising Man. James Webb Young. NTC Business Books. 16. The Lasker Story as He Told It. NTC Business Books. 17. Advertising Concept and Copy. George Felton. Prentice Hall. 18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop. 19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley. This should keep you busy for at least a year. Enjoy!


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