Attraction Marketing – Part One “The New Frontier”
Today with all the new issues arising with Google and their
new direction of removing network marketers, mlm’s, affiliate marketers,
etc. there is only one solution to cost
effectively generate website traffic.
The answer is attraction marketing or personal branding. The benefit here is obvious. There are little
upfront costs if any at all. You will
never be at the mercy of a costly PPC campaign.
You will never be slapped by Google. Most importantly you are creating a
brand that no one can ever take away from you. You are creating yourself as a brand. You are building a direct, personal
relationship as an expert in your industry with your audience.
The most cost effective method of online advertising to generate website traffic is attraction marketing. Through various formats, i.e. articles, press releases, blogs, You Tube, Facebook, My Space, Twitter, personal website, etc. You will provide an education to your readers. You will in effect become an expert, a reference for information. Distributors, networkers and affiliates will look for you and to you because you are the expert. You are continually building a stronger relationship and trust with your audience and when you make a recommendation they will follow you.
The end result here is that you are building an ever expanding web presence. After you’ve built your foundation only maintenance is required. You will ad new content, update existing content, record another video, tweak a lens, etc. The more information, advice and education you provide will be exponential to your online presence and your successful ability to generate website traffic, leads and money.