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Facebook PPC Advertising – The New Frontier

Guest post by: Michael E. Friedman

Article Overview: In today’s saturated and volatile environment of Google PPC (pay per click) leading internet marketers are turning to Facebook Pay Per Click (PPC) for their paid advertising campaigns. Facebook is being utilized today to build a list of social friends and targeted Like (Fan) friends, potential business colleagues, customers, etc. by means of a separate Facebook Like (Fan) page.

Facebook PPC Advertising – The New Frontier

In today’s saturated and volatile environment of Google PPC (pay per click) leading internet marketers are turning to Facebook Pay Per Click (PPC) for their paid advertising campaigns. Facebook is being utilized today to build a list of social friends and targeted Like (Fan) friends, potential business colleagues, customers, etc. by means of a separate Facebook Like (Fan) page.

However, from the onset remember Facebook is not a platform for you to promote your business as much as you and what it is you have to offer your followers. The way our internet marketing industry is set up, essentially everyone is offering the same product and the same business; the thing that differentiates you will be your personal brand.

Facebook with its community now over 500 million users is a priceless opportunity for pinpoint accuracy in targeting your PPC advertising campaigns. It provides you with a medium to personally introduce yourself to your market and create your personal brand.

You must differentiate yourself in a crowded market. Create a compelling brand mission and clearly differentiate yourself from your competitors. You must explain how you are different and how you are unique. Remember unique stands out from the ever present wall of mediocrity.

By means of the various fixed tabs and optional tabs you can virtually create a branded website including an opt-in page with various sales funnels without the costs of a website designer or hosting charges. There are no limitations to the customization applications.

Your goal here is to build a loyal list of followers who are excited to view your content. Provide content on your Wall tab that answers the why and how questions and avoid the what, where and when. Make you content compelling and incorporate the various multi media options such as video and photo options. Always remember to differentiate yourself and not blend in.

Provide a consistent content, strategy and message. Share tips that demonstrate immediate value and give something to demonstrate this to start your monetization process; for example, 10 proven steps to dominate page one of Google for your brand. You must always provide a benefit for coming to your page. Give value as action always speaks louder than words. Become an authority and your Page will grow virally as you will have something to offer that can only be sourced from you. You will have built trust and a relationship, the two key foundations for growing any business.

At this point you are ready to create an ad. I cannot stress strongly enough the importance of first carefully reviewing Facebook’s guidelines for advertising, even if you are an experienced online advertiser. Facebook PPC advertising is an amazing opportunity with tremendous return on investment. However, its advertising guidelines are extremely detailed and specific. A breach of policy can end in a permanent suspension.

Create an ad that provides value i.e an ebook, ecourse, a resource, etc. Do not in anyway directly promote for example, a home business with ridiculous income opportunities or any misconceived “get rich quick” so-called opportunities. Remember you are always building your personal brand. Build an ad with an image and text that demonstrates value, expertise and builds confidence. You will acquire (Fans) with your ad and monetize later with your auto responder emails. Do not start selling your product or service immediately with your early messages. Continue providing unique information with your messages and then incorporate with your business opportunity.

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Article Tags: advertising campaigns, facebook pay per click, facebook ppc, facebook ppc advertising, fan page, google pay per click, google ppc, Michael e friedman



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Top 19 Copywriting books - 1. Ogilvy on Advertising. David Ogilvy. Wiley. 2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner. 3. The New Positioning. Jack Trout. McGraw-Hill. 4. Tested Advertising Methods. John Caples. Prentice-Hall. 5. How to Make your Advertising Make Money. John Caples. Prentice-Hall. 6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin. 7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall. 8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books. 9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall. 10. Romancing the Brand. David Martin. American Management Association. 11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books. 12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books. 13. My Life in Advertising. Claude Hopkins. NTC Business Books. 14. Scientific Advertising. Claude Hopkins. NTC Business Books. 15. How to Become an Advertising Man. James Webb Young. NTC Business Books. 16. The Lasker Story as He Told It. NTC Business Books. 17. Advertising Concept and Copy. George Felton. Prentice Hall. 18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop. 19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley. This should keep you busy for at least a year. Enjoy!
Re: Social media question - Facebook is where I get all my traffic. Facebook is great, because you can create fan pages and your customers come to you. Twitter is good, but I just don't see the same results. I think Facebook is the most popular and it's easier for people to find what they're looking for.
Re: Facebook Advertising? - Facebook has more than 700 million active users and half of them log in on a daily basis. Through Facebook advertising, you can be sure to reach any particular segment. Conventional advertising models are expensive and difficult to reach a narrow target. Facebook advertising is one option that can get you results and target specific user groups. You may be the local beauty parlor, restaurant or a Fortune 500 organization, but eBizUniverse will show how to build your brand equity through Facebook advertising. Consider these ideal scenarios: You own a restaurant and wish to target those who are recently engaged to be married for their catering business. All you need to do is to find the women with the relationship status of “engaged” on Facebook and you have your desired segment with Facebook Ads. (See Sample Ads Below) There is a birthday special that your restaurant is offering and the Facebook Ads would be displayed only to those whose birthdays are in the offing. An event is being organized and you wish to target local college graduates, who are single and 25-35 years old. They are on Facebook and you can reach them with Facebook Ads.
Re: Are you going to use Facebook Timeline? - Hi apu, I Recently used Facebook Timelines, actually it seems like a Facebook blog which makes profile page more attractive but i don't think it will help in internet marketing because it also slow the speed of Facebook Page. Share your Experience!
Re: Facebook or Twitter? - Thanks for the feedback guys! I personally started with Twitter and am now moving over to Facebook. I polled people on both my accounts and (not surprisingly) the Twitter people said Twitter and the Facebook people said Facebook! The actual order of my social media presence looks like this: 1) LinkedIn (with little success) 2) Twitter 3) YouTube 4) Facebook


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