Tweet

Lead Generation Marketing - Use Video to Promote Yourself

Written by: Michael E. Friedman

Article Overview: A method of attraction marketing is video producing. The good news is that you do not have to be an expert at creating videos, nor even experienced, to use this highly effective method of attracting leads.

Lead Generation Marketing - Use Video to Promote Yourself

  A method of attraction marketing is video producing. The good news is that you do not have to be an expert at creating videos, nor even experienced, to use this highly effective method of attracting leads. In attraction marketing, the goal is to bring people to you and to build trust with them, in an effort to sell to them later. Video can be one of the most effective methods of accomplishing this.

 How It Works

 When using video to promote yourself, the goal is to take a topic that some people may not find easy to understand and to break it down for them. For example, you may know all about the social networking website Twitter, but other people may be looking to get started. You can create a video demonstrating how to set up a Twitter account, how to get followers and respond to direct messages. It sounds simple, but with this very simple video, you create trust in those who watch it, learn something they wanted to know and then react positively to it.

 Perhaps your main product is an Internet marketing guide. Now that these individuals have seen your Twitter video, they trust you. They know that you are able to break down those complex topics into simple directions. Therefore, when you present them with the Internet marketing guide, they are likely to want to buy from you since this is something they want to learn and you are someone they trust.

 Whenever anyone watches the video, it continues to market for you. It does not have to be about your product at all. Rather, you are exhibiting how you as a leader are teaching others. This is what attraction marketing is all about.

 Any business online will benefit from videos. You do not have to use a video that is a direct reference to your own product. It should not be an advertisement, either. It should be an instructional or informative video for the best results.

 How To Get Started

 To create a video to help promote yourself and your business, consider the following tips. 

• 1. You can use any type of video camera you have and software that allows you to download it to the web.
• 2. You can post the video at your own website if you have strong traffic numbers. Use search engine optimization throughout the website to keep the video pulling in leads.
• 3. You can use other websites like YouTube.com to post your videos. Then, include links to your website from the YouTube.com link that interested people can use.

Be sure that the video helps with personal branding as well. To do this, be creative and unique, informative yet professional. In addition, use wording that helps people to remember your brand or your product. This way, people learn more about you and learn to go to you when they need questions answered. Promoting yourself through video is a simple way to gain good leads. It is quite inexpensive and very effective tool for lead generation marketing.  Not to forget, it can be a lot of fun.

Related Articles
  Top 3 Network Marketing Lead Generation Methods When Marketing On A Budget! ~GUARANTEED SUCCESS
  Lead Generation & Marketing Automation How-To Guide
  MLM Lead Generation Draining the Bank? Get Your Leads For Free!
  Boost Your Traffic Using Video Marketing
  The Advantages of Lead Generation for your Business

Article Tags: advertisement, attraction marketing, business online, followers, internet marketing guide, networking website, social networking, twitter



Related Forum Posts
Re: Google Places Review | How to Get a Review on Google Places? - Hi Evan, Yes, I am planning more. I have multiple videos coming out this year on: Social media marketing Email marketing Lead Generation Organic search marketing Conversion rate optimization Analytics Content marketing Paid search marketing I am looking for SEO / Internet Marketing questions people have. I enjoy producing videos answer tuff SEO questions. Let me know if you are any of your members have any they want answered. Jeff
Dramatized the product - Tough one... It's going to have t be a mix of different media. 1. Testimonials of current owners of the product and how it's helped them. This can be done thru Video and print 2. Somehow I believe there will have to be Video of it being "dramatized" 3. People of influence will have to support or sponsor the product. just some that came to mind..
Re: Traditonal Demographics Do NOT Work with Generation V - That article is the first time I ever heard the term. I found this definition - [i:189o61sy]The term Generation V (for Virtual) is used to describe the online culture in which relationships, services and communication are carried primarily and preferably through electronic media. Generation Virtual is made up of people from multiple demographic age groups who make their social connections primarily online - through virtual worlds in online games, in social networks, as bloggers, or through posting and reading user-generated content.[/i:189o61sy] I like the targeting options the internet offers much better than the typical demographics. Age is particular is not nearly as effective in finding a target market unless you want to target kids. Too many of the typical demographics rely on stereotypes and just seems outdated for many types of promotion. That's one of the reasons this article title caught my eye. Shri
Re: How do you earn trust with an online business? - Add VALUE to your target market. How? Well depends. If your business can start by Educating the target market about how your product or Service can add value to their lives. This can be done via Video (hot right now), basic text, audio etc. I've had a lot of success with Video and am using it primarily as a lead generation tool. If done right your Content can add Value and add to your bottom line at the same time while building Trust.
Re: Traffic! How do you get it? - Traffic is the lifeblood of your internet business and it is one of the most popular questions asked all the time how do I get more traffic. The following are some good strategies that are proven to work to help ou gain traffic to your website A) Forum Marketing b) Article Marketing - (Where you distribute your content is the key to success with Article marketing) c) Video Marketing d) Blogging e) Social Media ( sharing content amoungst a targeted network of friends or creating Fan Pages and updating) f) Ezine advertising ( send solo mailings to email lists of people within your niche) Go to google and type in your niche name followed by ezine or newsletter g) Pay per Click H) Joint ventures and ad swaps ( generally will need a list of email subscribers of your own) I) Classified adverts online J) Banner and Image ads - go to google and type in google image ads - full tutorial their I would reccomend you pick one strategy and learn it until you can generate some great traffic and then you should look to move on and implement other strategies.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Online Business Ideas: A Look At Various Options

What Is The Foundation for Your Vision?

Unharnessing Creativity in Business

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.