Tweet

How To Google Adwords Part #2- A Quick Guide To "Pay Per Click Marketing"

Guest post by: Dwayne Phelps

Article Overview: Do you want the fastest and most efficient marketing strategy to work for you or against you? I would have to say I have never found one like Google Adwords, I know their are many ways to market your product or service online but none that will deliver this type of high quality visitor to your website...

How To Google Adwords Part #2- A Quick Guide To "Pay Per Click Marketing"

Do you want the fastest and most efficient marketing strategy to work for you or against you? I would have to say I have never found one like Google Adwords, I know their are many ways to market your product or service online but none that will deliver this type of high quality visitor to your website. That is why I created a short series of articles explaining some of the essentials of pay per click advertising. What Im going to talk about here is making your website "Google Friendly". If your new to the ppc world you are probably asking yourself what this means, right?

First let me explain a trend that has been taking the internet marketing world by storm...

There are a lot of phony claims and scams being thrown around online and Google wants nothing to do with it, especially when the FTC(Federal Trade Commission) breathes down their necks about these issues. So Google has been "blacklisting" and "slapping" people websites and will not let them use them in Adwords Advertising.

They have a system for determining that your website is "relevant" to the keywords you are bidding on. If you are bidding on the word "blue suits" they want those results to show up first then results on the word "suits". This is exactly what makes them such an amazing tool! You get what you search for immediately, without the BS...

And if they don't think you should be bidding on certain words because they are not relevant, they will either up the price so high you won't be able to bid or just shut you down all together...neat huh?

So, to battle this we have to make sure you have a website optimized to the keywords you intend to bid on...make sense?

The first step is to make sure that your domain is in-line with the keywords you are bidding on. They do not allow forwarded or masked domains, if your affiliate marketing a product have your own customized domain name for that page. Same goes with your personal pages...

The second step to making your website Google friendly is by adding outbound links. If you know anything about Google you know they are all about content, so having some links from your page is like dessert for them!

Adding outbound link means you have links going to other websites, usually in relation to the keywords you are bidding on. If you are in the home business industry you might have an outbound link going to homebusiness.com.

The third step you need to take is adding inbound links. This means that somewhere in internet land there is a website that has a link to you. Some good places to put them would be article submission sites and social media sites. Like Facebook and Youtube... Placing blog comments with your link is also a great way to get inbound links.

The fourth technique would be to include the keywords you are bidding on in your website. One quick way to know if your site is optimized for a certain keyword is by using Google's keyword tool and instead of searching for a specific word you choose to search a specific website. Then just put your URL in and it will scan your site to reveal the words your site is most optimized for...

These are some of the basics to getting your site Google Adwords friendly, if you stick with them you will have great success when it comes to actually putting your website up and not getting banned or blacklisted.

Related Articles
  Google AdWords - 4 Factors That Determine How Much Money You Make (Or Lose)
  Pros and Cons Promoting Your Home Internet Business Using Google Adwords
  How Emotional Words Play a DeadSerious Role in Google Ads Blog Post Titles
  Internet Based Business - Pay Per Click Advertising
  Google Adsense and How It Works

Article Tags: adwords, blacklisting, bs, domain name, efficient marketing, federal trade commission, ftc, google, high quality, internet marketing, marketing strategy, pay per click, pay per click advertising, personal pages, phony claims, scams, suits
Referred by: http://jaykubassek.com



Related Forum Posts
Good Adwords Books? - I've just purchased "Ultimate Guide to Pay-Per-Click Advertising" by Richard Stokes. Has anyone read it, and if so what do you think? Does anyone have any other recommendations for books relating to Adwords? Thanks,
Re: What would you do with your last $1000? - I would put into my business certainly. If money sleeps then you will lose it. Nearly the eaxct situation happened with me. I had my last 750$ in my pocket to make money online. If I spent it in a wrong way, I would have to lose my chance to own business on the Internet. But I used it wisely and bought D. Gerl's Insider Secrets to Internet Marketing. Then put the rest of the money into Google Adwords and could save my business. But now..... I would continue my monthly membership on SubmitYourArticles Article Submission Service (37$), buy Revolution Wordpress Theme, maintain monthly membership on J. Humpereys ASC membership program and the rest of money put into Google Adwords and Yahoo Ads. Orxan
Re: Let’s talk about the ways of marketing your products, servic - I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use. Forum Marketing Yahoo Answers (I need to use more of) SEO (Search Engine Optimization) Bum Marketing or Article marketing P-P-C (Pay Per Click) Marketing Online Directories Hope this helps.
How Many Ad Campaigns Have You Tried Before One Worked? - I actually got this idea from a comment made by Litekepr a few weeks ago. People are always looking for ad campaigns that will drive business their way, and get discouraged when they don't get instant results. Would anyone care to share how much advertising they did, and where, before a campaign 'clicked' and the business took off? I publish an SF webzine, with ads there from Google Adsense as well as Amazon. A few months ago, in order to drive traffic there, I also tried Google Adwords, which was a big mistake. An expensive week before I figured out how big a mistake it was. --- Unless you're selling big ticket items, Adwords is not the way to go. Now, simply by having a lot of pages on the net, lots of links, etc. my traffic is growing and my adsense income is growing. It's taken a year to get respectable...
Re: Google Chrome is not faster than firefox 3.1 - Just a quick update here for Beat, To copy your bookmarks (and history, passwords etc if you want) from IE to Firefox: Open Firefox, Click File (top left of browser) Click Import Select IE Click Next follow the instructions provided, hope this helps, Carol


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Halloween Howl Seven by Author Paige Agnew

Winning Market Share in a Tough Economy

Induction – your first management job

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.