Tweet

How To Google Adwords Part #3- A Quick Guide To

Written by: Dwayne Phelps

Article Overview: This part #3 of the "how to Google Adwords" series. In the last 2 you should have learned the basics. Now we get to do the fun part! Here is what we are going to cover...

How To Google Adwords Part #3- A Quick Guide To

This part #3 of the "how to Google Adwords" series. In the last 2 you should have learned the basics. Now we get to do the fun part! Here is what we are going to cover... Signing up for adwords

Preparing Your Keywords

Preparing Your Adgroups

Writing Ads That Work

Pretty simple right? Yeah I can hear it now..."sounds to complicated, I don't have a technical background!" Your going to have to figure it out, and if you don't, your never going to make any money as an entrepreneur. So Take Charge!! I will give you the general guidelines but actually implementing them is up to you.

Signing up for Google Adwords is really simple. Go to your Google Account, on the right hand side click on "start now". It's then going to ask you which addition you would like, pick "standard" and press continue. You will then pick an email and password, if you already have a gmail account pick the option to use that account. It's good to have all your Google services within one account. Now go ahead and sign in.

It will then ask you "how would you like to pay for this account?" Go ahead and select the currency that you use(USA would be US Dollars). It will then give you a notice that your account has been created.

Now just go to your email and click on the confirmation link they sent you.

Now we have to prepare our adgroup and keywords. First thing you do is set-up your "Base Keywords" which will be what you name your Adgroups as well. So consider them your foundation. I use Google Docs to keep track of everything. Its a note and spreadsheet online service, it keeps all your records for you. You can then in-turn use any computer and have access to all your records...AWESOME!!

Use the spreadsheet feature, I would start with 5 Base Keywords and keep them very short, a good example would be "make money" or "home business". Put them across the top of your document. Now you are going to get additional keywords that include your "base keywords" in them. Exp: "make money online fast" or "home business online opportunity". Notice how they both have the base keywords in them? Add 5 additional keywords to you base keywords list.

Use the Google Keyword Tool or Free Wordtracker, these are the tools to help you find your long tailed keywords(Google These Tools If You Aren't Familiar With Them). The longer the keyword the more serious the prospect. Someone looking for "home business" is less serious than someone searching for "online home based business opportunity"...Specificity Is Important!

Now lets add them to your Google Adwords Account...

You have different of ways to enter them: Broad Match, which is just the word itself. This means that when someone searches on Google you will show up for any of the words in your keyword. Its not ideal way to get high quality prospects. So for example if one of your keywords is home business, you will show up for any search that has business or home in it...Hence the name "broad match"...

The other type is phrase matched. This would be a keyword with quotes around it, "home business online" would be one. This mean that whenever someone searches for a keyword that has this exact phrase, your ad will come up. A few keywords your ad would appear with are: "best home business online" or "legitimate home business online opportunity". Making sense?

The third type is Exact Match. This is when you put brackets around your keywords, [online home business]. Then the only time your ad will show is when people type in this exact keyword. No additional words and in just that order.

Now putting the quotes and brackets into all of your keywords can be time consuming. But not anymore, there is a tool that does it for you, just put in your words and it spits them out with brackets and quotes...Go to Mike's Marketing Tools Adwords Wrapper (Google It To Find The Link) and play around with it. When it spits them out just copy and paste them onto a text document and name the document according to your base keyword.

Now lets create your first campaign!!

Log onto your account. Pick a country to target, I would stay with the US until you are more advanced. In your ad you are only allowed three lines, so make them count. Learn to write persuasive ad copy, go to an online bookstore and buy books on writing sales copy, you will need it for almost everything you do online.

We will use the keyword home business for our example. In your headline make sure you put your base keyword, Google will make it bold when it shows up on searches.(When Your More Advanced You Will Know Of Other Ways Then Putting The Keyword In Your Headline To Get Attention)

Your headline might read: Lucrative Home Business

Then you have the second line which is your first description, which should be a benefit of some type your offering to the person searching. "Learn To Market Online Fast" Could be considered a benefit to people looking at your add.

In your third line which is your second description you will add a feature that describes what you are advertising. In this example it could be, "Step-By-Step Instructions"...

The last step is to add your URL. Make sure to make it pretty and even. You can either add the whole thing or take part of it away. I like not having it. I also add my base keyword sometimes to the end of the URL so it gets more bold in my add...

Here is how our add would look like:

Lucrative Home Business

Learn To Market Online Fast

Step-By-Step Instructions

--------URL HERE------/HomeBusiness

Now go ahead and add your keywords at the bottom. Just copy and paste them from your text document . Set your daily budget high enough but low enough that it won't break you. Now bid for your clicks, bid high at the beginning so more people are clicking on your add. And in-turn Google will reward you and cut your prices or you can cut them yourself. Now just press continue to get it posted.

There is a lot more to Google Adwords but these are enough to get you started. I recommend, if you are serious about this advertising method, that you read everyday for the next week on how you can improve your skills with Adwords. I personally have spent thousands of dollars and hours figuring out this advertising method, so if you feel overwhelmed or maybe even scared its a good thing, I was too at one time. The most important thing as an entrepreneur you can do is just dive in with a positive attitude and keep learning everyday.

If you have any questions you can email me directly or post a comment down below and I will try my best to answer what I can.

Related Articles
  Google Adwords for Your Internet Based Business – The Upside and Downside
  Google AdWords: Benefits You Don't Want to Ignore
  Pros and Cons Promoting Your Home Internet Business Using Google Adwords
  Google Adwords Warning - wasting money on broken destination urls
  Google AdWords - 4 Factors That Determine How Much Money You Make (Or Lose)

Article Tags: br, confirmation link, currency, email, entrepreneur, gmail account, google, home business, money, spreadsheet, technical background
Referred by: http://jaykubassek.com



Related Forum Posts
How Many Ad Campaigns Have You Tried Before One Worked? - I actually got this idea from a comment made by Litekepr a few weeks ago. People are always looking for ad campaigns that will drive business their way, and get discouraged when they don't get instant results. Would anyone care to share how much advertising they did, and where, before a campaign 'clicked' and the business took off? I publish an SF webzine, with ads there from Google Adsense as well as Amazon. A few months ago, in order to drive traffic there, I also tried Google Adwords, which was a big mistake. An expensive week before I figured out how big a mistake it was. --- Unless you're selling big ticket items, Adwords is not the way to go. Now, simply by having a lot of pages on the net, lots of links, etc. my traffic is growing and my adsense income is growing. It's taken a year to get respectable...
Good Adwords Books? - I've just purchased "Ultimate Guide to Pay-Per-Click Advertising" by Richard Stokes. Has anyone read it, and if so what do you think? Does anyone have any other recommendations for books relating to Adwords? Thanks,
Re: What would you do with your last $1000? - I would put into my business certainly. If money sleeps then you will lose it. Nearly the eaxct situation happened with me. I had my last 750$ in my pocket to make money online. If I spent it in a wrong way, I would have to lose my chance to own business on the Internet. But I used it wisely and bought D. Gerl's Insider Secrets to Internet Marketing. Then put the rest of the money into Google Adwords and could save my business. But now..... I would continue my monthly membership on SubmitYourArticles Article Submission Service (37$), buy Revolution Wordpress Theme, maintain monthly membership on J. Humpereys ASC membership program and the rest of money put into Google Adwords and Yahoo Ads. Orxan
Re: New Keyword Research Tool - [quote="thpalex":1g9u68nb]Thanks for the new info on keyword tools..... as I keep looking for suggestion and tips on keyword tools so these were very helpful to me. ....... however, Adwords keyword tool was not giving me exact search ideas.... so I was looking for other way.[/quote:1g9u68nb] Yeah, Google Adwords Keyword Tool is a bit limited and doesn't always show exact results. Overall, It's a very nice tool considering it's free. Use it in conjunction with something like WordStream or other keyword tool, and you can't go wrong.
Search Engine Optimization - Search engine optimization or SEO is the method of optimizing your website to develop your levels within search engines. Some of these include items that you can do on your websites, through "keywords" that your possible clients are making use of to locate your business site inside the content of your web pages. There are means that will help out to establish what those keywords are, such as the Google Keyword Tool. This tool is intended for Google Adwords promoters, to assist them and understand what keywords to offer on for their advertisements. But it facilitates comparably for recognizing what people are looking for. Because the things that people actually seek out may not be what you would look forward to. The other component of Search Engine Optimization includes the things you place on other sites such as press releases, videos, images and different forms of content. The links that comes back to your website from these places thus will help your site's standing progress and get valuable traffic. And the more sites that have links pointing back to your site, the better. Part of the calculation that Google and other search engines use to rank your website is the number of links, and the “power” of the websites they’re on. There are several systems you can put together these links headed for your website from media distribution like articles, videos and various other types of media can include links to your website, so as you allocate them to more and more sites you will achieve more and more links back to your site.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Ten Things You Can Do To Be a Better Leader

In the Year 2020 . . . Process

Are You An Accidental Consultant?

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.