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Free Webinars: How To Use As a Marketing Tool
| Guest post by: Stephen Beck |
Article Overview: My last article focused on four types of webinars. Model number two: ''How-to Webinars'' dealt with all the steps involved in promoting your services with a free webinar. If you have a difficult product to sell, then this strategy will be of great to help you. You will use this model to take an educational approach that will teach your viewers how to do something. Once they feel they do not want to handle the issue personally, then this is where your services will come in. The mortgage industry is a perfect example of where this type of ''How-to Webinar'' works well.
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Free Download - Online Business Ideas You Can Use TODAY! By Stephen Beck |
Free Webinars: How To Use As a Marketing Tool
My last article focused on four types of webinars. Model number two: ''How-to Webinars'' dealt with all the steps involved in promoting your services with a free webinar. If you have a difficult product to sell, then this strategy will be of great to help you. You will use this model to take an educational approach that will teach your viewers how to do something. Once they feel they do not want to handle the issue personally, then this is where your services will come in. The mortgage industry is a perfect example of where this type of ''How-to Webinar'' works well.
Teaching people to do their taxes and probate are two examples that can be used from the example above. You can even teach them how to choose a qualified professional in this area. Once you have taught them all the things you planned, you will then offer your services to do these for them. You must make sure that you are living up to the standards that you have pointed out to them since after this they will be looking for a qualified professional to help them. You may guide them by indicating the top ten things to look for in a professional. Your competitors may be able to meet up to 5 of these. However, you must ensure that you outdo them by meeting all ten.
Another great approach that can be taken on these types of webinars is to educate your potential clients about new regulations or rules. A lucrative topic could be how to tackle your taxes if you are a tax attorney. A tax attorney can have a "How-to Webinar" at the beginning of each tax season to highlight the new rules and regulations that have come into place. He will use these grounds to show then all the red tape that is involved in getting this done, and after this he can offer his services to help them with their taxes.
Industries that are service related have not tapped into the benefits that "How-to Webinars" can give. But this is one area that could really use webinars. Any service industry can be highlighted in webinars; the topics that could be covered include: pre-qualifying people, making sales, setting up appointments, etc.
In which service sector could webinars be used? Realtors who are trying to sell under-valued properties to buyers could use them. This could even be applied to realtors that are trying to sell their services and are saying they are better than the competitor. Even health care professionals who are trying to teach their audience about the latest in their field could use a webinar. They can easily teach, and then make a follow-up appointment with these same people.
People nowadays do not know about the different insurance plans that are on the market. Insurance salesmen who are interested in expanding their services can easily explain the different plans that are on the market for different people. Once the webinar is finished, he could then offer a free one-on-one session to help those who are curious to find out more and to help them identify the best plan on the market for them.
Personally I like the whole concept behind a one-on-one consultation. I believe that it is necessary in some industries. However, the important thing here is pre-qualifying people and getting appointments with them. After a webinar, I will only be targeting those people who want to buy. From there I will set up my one-on-one appointments.
A non-profit organization can benefit from webinars. Potential donors will hear about them, and after the webinar is finished, they may even be inclined to make a donation through the website that the presentation will mention. When it comes to making money online, there are endless options that "How-to Webinars" can tap into.
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Article Tags: how to webinar, online business, online marketing, webinar strategy, webinars
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About the Author: Stephen Beck RSS for Stephen's articles - Visit Stephen's website Click here to visit Stephen's website   How To Use Articles To Increase Search Engine Position Five Fabulous Features Of Online Web Conferencing The Secrets To Help You Start Your Own Coaching Business Using Video Marketing 7 Ways To Use An Autoresponder To Earn Money At Home The Benefits Of A Webinar Service Over Teleseminars |
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