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Getting Your Real Online Business Listed in the Search Engines
| Guest post by: Stephen Beck |
Article Overview: The key to promoting your real online business is website traffic. There is no way you can make money without it. One of the best types of traffic is traffic that comes from the search engines. You might wonder if it is practical to try and get traffic from the search engines. There are a lot of competing websites out there and you might not be able to beat them in rankings.
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Getting Your Real Online Business Listed in the Search Engines
The key to promoting your real online business is website traffic. There is no way you can make money without it. One of the best types of traffic is traffic that comes from the search engines. You might wonder if it is practical to try and get traffic from the search engines. There are a lot of competing websites out there and you might not be able to beat them in rankings.
Here is what you may not realize. You can beat many websites in search engine rankings because there are a number of keywords and phrases these websites are not even trying to get ranked for. We offer a book for sale called "Thomas Jefferson Education." There is only one other website on the first page for this keyword that sells this book as well. As a result, at the time of this writing, we are listed on the first page of Google for this keyword and phrase.
Do you see how powerful this is? With a high ranking and little competition, this gives us a significant advantage. There are times where we even had a higher search engine ranking than the publisher of the book. Amazon has also ranked well for this book, but they only have used copies.
One of the most common questions that I receive is "How do I know what Google looks for to determine my ranking?" The fact of the matter is Google keeps this information secret so that people cannot manipulate the search engines.
Because of this, it is very healthy to be skeptical to those who claim that they can teach you "all the secrets to getting high listings in the search engines." The reason why is because they do not know all of the secrets unless they work on the algorithm team at Google.
Does this mean you should not buy search engine optimization books? No, you will learn something of value. However, you just need to know that they cannot teach you everything because they do not know how the algorithm works.
So what are the fundamentals to getting high search engine placements for your selling information business? One of the main fundamentals is the amount of backward links you have to your website. These are links that other websites have that lead their visitors to your web site when they click on it.
Most search engines use back links as part of their search engine algorithm. For example, if you get a link on a website and the link says, "Butterfly", this will help your search engine rankings if your website is also about butterflies. This is how search engines determine what website should get placed where.
Here is the question: "How do you get backward links to your website?"
1. Ask and link back: One way is to ask others to link to you in exchange for you linking to them.
2. Write a press release: You can write a press release and submit it online about your company. You need to include a link to your website to get any benefit. If a news website uses your release, they will publish it along with a link back to your web site.
3. Write an article: You can write an article about the topic that your web site is about with a link back to your website. You then want to submit it to the different article directories that are available online. Many ezine publishers and blog owners use content in these directories so you can get free links that way. You not only get the link from the directory, but you get the link from each site that uses your articles as well.
Out of all of these strategies, I personally prefer article submissions. They give you the biggest "bang for your buck" because one article can continue to create back links to your website for months or even years to come. What this does is gives you a residual source of traffic so that you can promote your real online business effectively.
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Related Forum Posts
Re: SES Toronto Next Week
- In that case, how about the following?
Track: Get Me Up to Speed
* State of Search Marketing in Canada
Track: Practical & Actionable
* Beyond Linkbait: Getting Authoritative Online Mentions
Track: Advanced
* User Search Behavior
* Social Media Success
* Web 2.0 & Search Engines
* Giving Credit Where It’s Due: Which Campaign Sold What?
Re: SEO Recommendation Needed
- One who gives guarantee of top position in Search Engines surely does not know much about SEO
Re: What is your Business?
- We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Re: Blogging for Entrepreneurs
- Hi,
Plus Search Engines LOVE blogs. If you can update your blog a few times a week that will go along way. Plus you like David said linking to internal pages (use good anchor text) can help other pages of your website be indexed faster & higher in the search engines.
Jeff
Re: How To Pick Keywords To Rank For
- For anyone that wants to learn SEO, Stomper Net is the true expert. I just found out over in the CYN forums that they are giving away their Stomping the Search Engines courses for just $1.
I own a copy of these courses, and I can tell you they are rock-solid. I highly recommend them. This is way cheaper than paying a firm or "guru" to do it for you, and I'm a strong believer in learning stuff for yourself.
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