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How To Select Products For Your eBook Business Funnel

Guest post by: Stephen Beck

Article Overview: There are many people who launch their eBook business by selling a number of unrelated products. This is a funnel not a public library! You need to have focus in your marketing. The entire point of the funnel is to use related products and services to move your customers through the wide part of the funnel so that they do business with you in the deep, tight, highly customized and high price point areas of online business opportunities.

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How To Select Products For Your eBook Business Funnel

There are many people who launch their eBook business by selling a number of unrelated products. This is a funnel not a public library! You need to have focus in your marketing. The entire point of the funnel is to use related products and services to move your customers through the wide part of the funnel so that they do business with you in the deep, tight, highly customized and high price point areas of online business opportunities.

The end goal with everything that you do marketing wise, whether sending out emails, pay per click advertising, social marketing, etc, should focus on moving more customers through your funnel. Like a physical funnel, it gets smaller and smaller as you go through. This is why you want to have a number of lower priced, lower commitment products at the entry point of your funnel. Your higher priced products should be in the middle and your highest price; highest customized products should be at the end.
Keep in mind you can sell one product in a variety of formats for your online business opportunities. For example, the book I sell is in the format of a $15 physical book, a $10 electronic book and a $25 audio book. I wrote the book one time and then created three separate packages for it and they all sell well.

This is exactly why you need to include a newsletter as a part of your eBook business funnel. Your newsletter is often the only way you can move more people through the funnel. It allows you to build the trust and likeability factor that is so necessary to make more deeper funnel sales and show that you are a legitimate home business.
The other thing my marketing funnel does is it eventually allows me a platform of communication for my ultimate mission. My ultimate mission is to proclaim the name of Jesus Christ to everyone that I meet. By teaching families how to create an income from real home business opportunities, this allows them a vehicle for God to be a blessing in their lives. If it also allows me to make money in the process, that is just great as well!

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Home > Home-Based-Business > Stephen Beck > How To Select Products For Your eBook Business Funnel >
Article Tags: ebook business, funnel, marketing, onlines business

About the Author: Stephen Beck
RSS for Stephen's articles - Visit Stephen's website

My name is Stephen Beck, and I have been an entrepreneur for 30+ years.  My current passion is starting internet businesses.  I can show you internet marketing basics and how to make your first $1000 on the internet.  Get a FREE link to my webinar replay, where I explain everything you need to know to get started: http://www.YourOnlineBasics.com.

Click here to visit Stephen's website
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