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How To Use Articles To Start A Coaching Business
| Guest post by: Stephen Beck |
Article Overview: For anyone looking to start a coaching business, you know one of the main challenges is client acquisition. By writing articles and including in them a hyperlink directed to your website, this is one strategy to overcome this challenge. The link should be included in what is known as a resource box as this is how you promote your business in articles. Ideally, you want to have the link display as a keyword or phrase for your coaching business.
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How To Use Articles To Start A Coaching Business
For anyone looking to start a coaching business you know one of the main challenges is client acquisition. By writing articles and including in them a hyperlink directed to your website, this is one strategy to overcome this challenge. The link should be included in what is known as a resource box as this is how you promote your business in articles. Ideally, you want to have the link display as a keyword or phrase for your coaching business. Like this:
"John Smith specializes in performance-based coaching for individuals looking to get the most out of their business or life. He is currently offering a complimentary personal coaching consultation that you can sign up for on his website."
("Personal coaching" is the keyword that would be a link your readers would click on to go to your website as this is one of the words you may want to target for a coaching business.)
Once your reader visits your website from your link, you need to provide him or her with a clear action step. Many people who start a coaching business offer complimentary coaching sessions, which you can offer on your website. When they sign up for their complimentary coaching session, if you offer a product like an ebook or physical book, you should offer them your product for sale.
Once you have written a number of articles, the next step is to start promoting them to all of the major article and ezine directories. There is a major reason why you want to do this. Website owners love to use free articles to share with their website visitors. They do not care if you promote your website in your resource box because they get to use your article. By doing this, it creates a one way backward link to your website for your keyword. The number of links like this that you have is one factor search engines use to determine your ranking.
So here is an overview of this strategy in a nutshell. To start a coaching business, you provide great article content and allow other website owners to use it. The only requirement is that they have to credit you as the author. This is where the resource box comes in, because it has your name as well as a link back to your website. As you continue to submit articles over the internet, you will have more and more links coming back to your website. For example, if one of your articles is used by 200 websites, that gives you 200 links that are going back to your website.
Keep in mind that the proper use of articles is one of the best strategies for generating traffic to your website. It is also vital to creating backward links for your keywords. These two steps are very important if you want to build a consistent client base when you start a coaching business.
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Article Tags: challenges, client acquisition, collapse, consultation, horizontal spacing, hyperlink, john smith, personal coaching, phrase, sessions, span style, style font, white space
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- Hi Forum Members,
I'm helping start up a Business Coaching and Consulting company here in Toronto, Ontario, Canada (a Subsidiary of RSC Business in Los Angeles).
As a Research and Development Intern I am required to practice my listening and interview skills by surveying Small and Medium Businesses on thier Business.
This Survey is designed by RSC Business to also assist the Business being interviewed more insight into their own business.
I am looking to interview about 30 businesses across North America over the span of 3 months.
At the end of these interviews I will be publishing a report of the results and they will be made available for free to the Interviewees. The Report data will include responses from a minimum of 100 interviews.
I would like to extend this opportunity to members of the Forum.
If you would like to have this short 20-30 minute interview conducted on your Business and you reside in North America please send me an email or PM.
Please contact me at andy[at]jvprosperity[dot]com to arrange our interview and to get free access to the results when they are published.
Business Coaching Internship Review
- I joined in during the first phase of the internship and at this point we are committed to doing research and development of RSC Business Group operating in Toronto.
RSC Business Group already has products and services in Coaching Small businesses in Los Angeles but we didn't want to assume that the same products were wanted and needed in the Toronto market. Our goal at this point is to commit to interviewing 1000 business owners to capture this data.
Through the teleconference internship I've been involved in we've been focusing on Communication Skills and on active listening which are practiced when we conduct our interviews and Coach our clients when they come on board. This is a lot harder than it sounds!
Part of the internship is also creating the Toronto RSC Business Group's departments, job descriptions, Marketing and Communication plans etc that a business owner would create for their own company. This trains us in the way we would coach a company as well.
The internship is phased in two parts and there is compensation plan involved as well for the clients you personally bring in. These clients are coached directly by Robert Chun as you begin but you are given a chance to learn his techniques. I haven't gone through this experience yet though.
It's hard to explain Robert Chun's method of Coaching as it happens at a psychological level in his ability to listen and question the person being coached into the next steps they need to take.
The Teleconferences are 2 hours long but it's very interactive. If you have a desire to explore this area of Business I'd recommend contacting Vwodek listed above and get invited to a Coaching Conference call. You can decided then if it's for you.
Note: it is a commitment but the skills you walk away with whether you plan on working with RSC Business Group or not is invaluable.
New Small Business Topic
- Hello everyone,
I'm on the lookout for new topics to add to my site. We just launched a Franchising section and are planning Human Resources section. Do you have any thoughts for a new section?
Here's a list of what we currently have:
Angel Investors
Branding
Bank Loans
Business Coaching
Business Plan
Franchises (New)
Insurance
Legal
Marketing
Public Relations
Sales
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Re: How can I promote my site?
- To promote website online you need to hire professional SEO expert because you have to perform the below activities for your website promotion:-
Start On page optimization which includes the following task:-
1. Meta tag optimization
2. Header Tag Optimization
3. Alt tag Optimization
4. Content Optimization
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6. URL Optimization
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My entry
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2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto.
3. PADI: The Business of Diving Book
Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
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