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How To Use Marketing Webinars To Grow Your Offline Business

Written by: Stephen Beck

Article Overview: Webinars are a great tool for online businesses to promote their products and services. Marketing webinars are also a great tool for offline businesses. With the right strategy you would be amazed at what this one tool can do to have a significant impact on the bottom line by increasing sales, reducing expenses and increasing profit.

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How To Use Marketing Webinars To Grow Your Offline Business

Webinars are a great tool for online businesses to promote their products and services. Marketing webinars are also a great tool for offline businesses. With the right strategy you would be amazed at what this one tool can do to have a significant impact on the bottom line by increasing sales, reducing expenses and increasing profit.

What makes webinars so effective is how the simple act of registering for a webinar qualifies a prospect for your business. If that same person actually participates in the webinar, they become even more qualified. If that same person listens to the entire webinar they are even more qualified. Finally, if they listen to the entire webinar and they participate in the post webinar survey, they become the most qualified person on which to market your products and services.
When you are marketing webinars, you must recognize that not everyone is going to buy from you right away. Some people may like what you have to offer but may not buy for financial reasons or because they are not sold yet. Separating your prospective customer list into these four categories makes it easier to market.


These are the folks that I want to call personally. These are the people that are worth spending my marketing dollars on and my time pursuing. Is it worth sending direct mail to my entire list? Of course not! I would be in the poor house. I would be sending postcards and bulky mail and making phone calls to people who are really not that interested. What a gross waste of effort it would be to take such a course of action.
With marketing webinars you know exactly who are the best prospects to spend your time and effort on. Using this strategy shows you who are most likely to make a decision to purchase your product or service and which customers you should spend your efforts following up with.
A webinar is a great way to identify interested people, who are interested in your products and services. You know before spending a dime that they are a much better investment than the general public.

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About the Author: Stephen Beck
RSS for Stephen's articles - Visit Stephen's website

My name is Stephen Beck, and I have been an entrepreneur for 30+ years.  My current passion is starting internet businesses.  I can show you internet marketing basics and how to make your first $1000 on the internet.  Get a FREE link to my webinar replay, where I explain everything you need to know to get started: http://www.YourOnlineBasics.com.

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More from Stephen Beck
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Re: My 3 best business books Re: My 3 best business books - 1. Think and Grow Rich - Napoleon Hill 2. The 7 Habits of Highly Effective People - Stephen R. Covey 3. Permission Marketing - Seth Godin Think and Grow Rich seems more powerful each time I read it or dip into it. The 7 Habits not only offers some very effective ways to organize your life (which I have yet to master!), but also some great quotations and thought provoking statements including this by Nazi concentration camp survivor, Viktor Frankl: [i:2naxzsom]Between stimulus and response, man has the freedom to choose.[/i:2naxzsom] Seth Godin's Permission Marketing is a good read for anybody seeking to understand how to approach doing business on the Internet in the right way with regard to winning people's trust.
Money I made while in School Money I made while in School - While in university I did have a Student Loan (still paying that bugger off) and had a part-time job as a Call Center agent (inbound). *Canada* I also designed websites (outsourced all the work). I just worked on getting new customers, managed the projects to completion and helped create Marketing Plans for my clients (Online and Offline). *Canada* When I was studying the in the States I also made some money as a Part-time Flight instructor. *USA*
Re: Fill in the blank: The best decision I ever made with my bus Re: Fill in the blank: The best decision I ever made with my bus - Focusing on my Internet Marketing Business
My entry My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
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