The webinar tool can be implemented in a number of ways to promote and grow your business. One extremely successful use of the webinar tool is to use it as a stepping stone for future webinars. While the first webinar is a free teaser for your topic, viewers must pay to see more of your webinar courses.
Your first step is to ask your viewers what they want. What topics interest them? What would they be willing to pay more to learn about? Doing this research will give you a good idea of where to begin as you plan your webinar.
Everyone, including you, has knowledge on a wide variety of topics. Whether or not you realize it, you are probably the resident expert on a certain topic for your friends and family. This can be a great way to help you decide what subjects you will cover in your webinar. If you are unconvinced that you have this knowledge but that it is something of interest to others, you can also consider interviewing someone who does have the information your customers seek. And you can still use the webinar tool to promote your business.
Next, hold a free webinar as a teaser for your course. This will allow you to really see what types of information your potential customers want. Now that you have established the foundation for your subject, the webinar tool can be expanded to go deeper into your topic. The potential clients you encounter with your free teaser can now be pursued to purchase future courses.
Now that you have presented your free webinar, go to the next level and sell future courses. Although it may seem easiest to sell your entire catalog for one large set price, you can also use the webinar tool to sell a subscription to your courses. If you record your webinars, this subscription will give viewers access to work you have only produced once but are now able to sell to multiple parties.
The classroom model for the webinar tool can be a highly profitable one that can bring you sales over and over again. Your courses will serve as hard-working employees to bring sales for you and improve your bottom line.