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Webinar Strategy That Causes Customers To Buy
| Guest post by: Stephen Beck |
Article Overview: The primary goal of any webinar is to increase sales for your business. How will you use your webinar to improve your bottom line? Choosing the appropriate webinar strategy is key to making sure the time you spend on your webinar is translated into concrete sales. Read the brief overview of four different webinar strategies below and choose the model that is right for your business.
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Free Download - Online Business Ideas You Can Use TODAY! By Stephen Beck |
Webinar Strategy That Causes Customers To Buy
The primary goal of any webinar is to increase sales for your business. How will you use your webinar to improve your bottom line? Choosing the appropriate webinar strategy is key to making sure the time you spend on your webinar is translated into concrete sales. Read the brief overview of four different webinar strategies below and choose the model that is right for your business.
The first webinar strategy is to hold a free webinar. The majority of this presentation should contain quality information although it is of course acceptable to include a sales piece near the end. This type of webinar should be full of good content and seek to educate your viewers. By sharing your knowledge, you can also feel free to show the participants how you or your product can help them.
In the second webinar strategy, you sell your services for what may be an intimidating process. Take a complex topic and break it down to educate your viewers. Explain all the stepsinvolved in achieving what they want or need. This will help them understand what they do and do not know about the process. At the end, you can then show how you will be able to make the procedure easier for them.
The third webinar strategy uses the free webinar to hook viewers into purchasing webinar classes. If provide enough information in your free webinar, you will be sure to intrigue them. Make them realize that by purchasing further courses they will have access to even more of your knowledge and expertise.
In the fourth webinar strategy, you do the same webinar numerous times. The difference is that you will present the webinar to different groups of people each time. Every presentation is a fresh opportunity to land sales. This continuous push for your product will ensure a constant stream of new potential clients for your business.
Each webinar strategy has its own benefits, and you can even consider using all four of them at different times to promote your business. Taking the time to learn about each strategy will go a long way in strengthening your marketing plan.
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Article Tags: host a webinar, webinar, webinar strategy, webinars
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About the Author: Stephen Beck RSS for Stephen's articles - Visit Stephen's website Click here to visit Stephen's website   Getting Your Real Online Business Listed in the Search Engines 4 Time Management Tips for HomeBased Business Opportunities Webinar Tools For Creating The Perfect Webinar Can You Stop Sharing When You Sell Information Online In Ebooks The Secrets To Help You Start Your Own Coaching Business Using Video Marketing |
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Book: Secrets of Six Figure Women
- Secrets of Six Figure Women: Surprising Strategies to up your earning and change your life
Barbara Stanny, 2002
Jacket:
Maybe you've noticed - a subtle trend is gathering steam. Quietly and steadily, the number of women making six figures or more is increasing, and it continues to rise at a rate faster than for men. From entrepreneurs to corporate executives, from white collar executives to free lancers and part timers, women are forging careers with considerable financial success.
Through extensive research and hundreds of interviews, including dialogs with more than 150 high earners whose annual incomes range from $100,000 to 7 million, Stanny discovered that ...they all had certain traits in common:
1) a profit motive
2) Audacity
3) REslience
4) Encouragement
5) Self-awareness
6) Non-attachment
7) Financial knowhow
She amplifies on these in the book itself.
Table of Contents
Intro: Welcome to the era of the six-figure woman
1. The Queen in the Countinghouse
2. The Lowdown on low earners
3. Raising the bar
4. Strategy 1: The Declaration of Intention
5. Strategy 2: Letting go of the ledge
6. Strategy 3: Get in the Game
7. Strategy 4: Speak Up
8. Strategy 5: The Stretch
9. Strategy 6: Seek Support
10. Strategy 7: Obey the rules of money
11. Claiming our power
Appendces:
Resources and websites
Tips for getting out of dent
Investing Basics: Wealthbuilding 101
Re: Two Useful Books To Help You Focus On The CLIENT
- Hi David,
To add to your thread, I'd like to recommend Jonathan Tisch's "Chocolates On The Pillow Aren't Enough: Reinventing The Customer Experience".
Tisch's book includes content on "Welcoming Customers", "The New Art of Customization", "The Challenges of Customer Diversity" and "Offering Something Extra to Your Customers" to name a few.
Re: New SEO Seminar
- Hi Jeff,
I see you are holding another Webinar on 16th Feb. I will be in an aeroplane for most of that day, so I guess I won't be able to attend.
Even so, could you fill us in with some details about the form and content your webinars take and what they involve. I have not participated in a webinar and I guess I'm not the only one.
Thanks!
David H
Re: What can you do if your franchise is hit by a scandal?
- GT - Brilliant Strategy...
What can I add? I'm at a loss for words...so I'll shut up now...
How to Do Great Marketing with (Amost) No Money
- I've given this presentation to CEOs many times. Now i can share it with you. But I cannot because I do not yet have 20 posts.
Jeff Ogden, President
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