10 Web Marketing Tactics That Stand Out I
Web marketing tactics are a scheme that would help you demystify internet marketing. The objective of such tactics is to increase your profitability. This is accomplished through increasing the number of your web visitors, which in turn, increases your sales conversion.
Finding the right system that works for your niche is a constant process that is integral to website development. When you are involved in internet marketing, you do not seek to maintain your performance level. Your endeavor focuses on beating your previous performance when it comes to having the highest visitor to sale conversion rate.
To get you started, this article aims to provide you with simple and quick web marketing tactics to get you started in enhancing your site to increase your conversion rates, which guarantees more money.
Understand your website. It is your basic responsibility as a webmaster to know the statistics of your site. This includes the number of visitors you are getting every month, the sales per visitor, the average unit of sale and more.
It will be wiser if you keep a chart of your site statistics to monitor your progress and success. In fact, this step should be part of your web marketing tactics. Having this knowledge, you are able to measure results for your internet marketing.
To begin with, you must know the number of unique visitors you have. Unique visitors are the key to a successful online business. Without them, your site cannot make any sales. Many hosting companies provide their clients statistics package to log into and see how many visitors they receive per month.
You can also make use of the free statistics counters that are available on the internet. They can provide you the same data.
The next thing you need to work out is to know the sales you get per 100 visitors. Such data composes your conversion rate in percentage. Roughly, around 1.8 to 2% sales for each 100 visitors are the average internet conversion rate; however, it also depends on your market and the level of targeted traffic.
There are many websites that have dramatic increase on their conversion rate upon making adjustments on their website content or layout. After knowing the sales, you need to determine your average sale price. Get your online sales every month and add them up before you divide by the number of sales.
Catch the attention of your visitors. According to statisticians, you only have approximately 10 seconds to attract the visitor to go deeper into your website.
If you fail to catch their interests during this crucial stage, they will forever forget about and click on the exit or back button.
Therefore, your web marketing tactics must be effective not only in catching the attention of your visitors, but also to retain such interests all throughout their exploration of your site.
Understand that 85% of internet surfers are looking for something. Before they decide to make a purchase, they first gain information about the subject—i.e. products and services—through short descriptions, and informative articles.
Know that to catch their attention, you must be creative and resourceful with your web design and layout. Greet them with messages that exactly show what they are looking for. You need to inform them of the reasons why you have what they are looking for and there is no need to go to another’s site.
Have a question for Charles or want to leave a comment? Click here.
Niklas Nordgren: Very helpful article, I realize that I need to catch up on the tracking for my site!