Tweet

Celebrity Endorsements as Your Advertising Techniques

Guest post by: Charles Godbout

Article Overview: Hiring celebrities to establish product brands is not easy, although they are an effective medium to facilitate advertising techniques, few factors are put into consideration before the advertising companies decide on whose face should appear on television and billboards.

Celebrity Endorsements as Your Advertising Techniques

Hiring celebrities to establish product brands is not easy, although they are an effective medium to facilitate advertising techniques, few factors are put into consideration before the advertising companies decide on whose face should appear on television and billboards.

The first thing advertisers analyze is the audience or the consumers to whom they target the product. If the business desire to appeal to youth’s emotions and reasoning, the advertisers may employ someone who is attractive to the youth.

Being attractive is not limited to physical attributes, although admittedly physical appearance is helpful. Suffice it to say that the endorser has pleasing personality. What really matters are his reputation and success on his field of expertise, making him a good model.

For instance, if the endorser, someone who appeals to the youth has maintained good reputation, he can also have good integrity. His reputation can best be manifested through his public appearance and in rare cases, what he does in his private life. If he is someone that youth look up to, then definitely, he can be a good convincer.

His success on his field is another admirable trait that can attract consumers. Part of the advertising techniques that many businesses employ is to incorporate the endorser’s talent or success with their products. The scenario can even be creative as the endorser uses the product being promoted before or after accomplishing whatever it is that makes him so popular.

To really put a strong impact to their targeted consumers, the business enterprises use creative advertising techniques. In order to boost consumer sales, advertisers or the businesses themselves portray their brand or product to be a supporter of good cause.

Targeting the youth, the advertisers may use creative tactics such as the importance of education. The product then is introduced in a school campus setting. It is being promoted as a friend or ally of youth in times of challenges, and which can help the youth surpass such challenges, making them successful.

If the advertising techniques are used to portray a good image of a product by promoting the welfare of the youth, not only will the targeted consumers buy out the idea; even the parents themselves will be convinced, making them another set of patronizers.

One of the best advertising techniques is to present a scenario in which the consumers can relate. The product is being presented as a solution to an established problem. Of course, to make it real, the endorser is portrayed in a difficult situation confronted with a problem commonly experienced by the targeted audience.

One of the efficient creative advertising techniques is to use a popular campus activity. If the product being endorsed is a sanitary napkin, the endorser is in a situation in which her unexpected menstruation period will be a hindrance to her performance.

But she does not fret because she brought with her a good sanitary napkin that no matter what movement she will make, her period will not make her uneasy. In fact, with the use of her sanitary napkin, she is motivated to succeed.

Related Articles
  New FTC Guildlines for Online Ads
  How To Make People Want To Buy Your Product – Step By Step Establishing Your Brand
  Celebrities And Their Three Basic Elements In Advertising Techniques
  Jenny Craig Program
  FTC Rules on Endorsements and Testimonials in Blogs

Article Tags: admirable trait, advertisers, advertising companies, advertising techniques, ally, billboards, business enterprises, creative advertising, creative tactics, emotions, endorser, importance of education, model br, physical appearance, physical attributes, pleasing personality, private life, product brands, public appearance, rare cases
Referred by: http://jaykubassek.com



Related Forum Posts
Top 19 Copywriting books - 1. Ogilvy on Advertising. David Ogilvy. Wiley. 2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner. 3. The New Positioning. Jack Trout. McGraw-Hill. 4. Tested Advertising Methods. John Caples. Prentice-Hall. 5. How to Make your Advertising Make Money. John Caples. Prentice-Hall. 6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin. 7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall. 8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books. 9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall. 10. Romancing the Brand. David Martin. American Management Association. 11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books. 12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books. 13. My Life in Advertising. Claude Hopkins. NTC Business Books. 14. Scientific Advertising. Claude Hopkins. NTC Business Books. 15. How to Become an Advertising Man. James Webb Young. NTC Business Books. 16. The Lasker Story as He Told It. NTC Business Books. 17. Advertising Concept and Copy. George Felton. Prentice Hall. 18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop. 19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley. This should keep you busy for at least a year. Enjoy!
Re: Bad SEO techniques? - There are few more techniques which also known as the Bad SEO Techniques or Black Hat SEO Techniques. Such as: - Relying on keyword metatags - Purchase Links (From Spamming or blacklisted sites or doing purchase links on high level for site marketing) - Horde Page Rank: This is one of my favorites, because it's one that most webmasters don't understand yet. This is because it changed over the past year or two. The concept people have in their mind is that page rank is a key part of site rankings and linking to other sites "leaks page rank" from your site. However, the world has changed. - Swap Links: Another oldie, but not goodie. Search engines want links to represent endorsements. Swapped links represent barter, and they are trivial to detect. Don't swap links for the purpose of building page rank. It's a waste of your time - Implement duplicate content - Use Session IDs on your URLs - Use lots of Javascript - Implement your site in Flash
Re: Bad SEO techniques? - [quote="WebBizIdeas.com":1jr37kqx]There are few more techniques which also known as the Bad SEO Techniques or Black Hat SEO Techniques. Such as: - Relying on keyword metatags - Purchase Links (From Spamming or blacklisted sites or doing purchase links on high level for site marketing) - Horde Page Rank: This is one of my favorites, because it's one that most webmasters don't understand yet. This is because it changed over the past year or two. The concept people have in their mind is that page rank is a key part of site rankings and linking to other sites "leaks page rank" from your site. However, the world has changed. - Swap Links: Another oldie, but not goodie. Search engines want links to represent endorsements. Swapped links represent barter, and they are trivial to detect. Don't swap links for the purpose of building page rank. It's a waste of your time - Implement duplicate content - Use Session IDs on your URLs - Use lots of Javascript - Implement your site in Flash[/quote:1jr37kqx] Hi Jeff, Thanks for adding to the list. I have one question, though. How would one implement Session IDs for a URL, and what benefit would come from doing so?
Re: Bad SEO techniques? - [quote="WebBizIdeas.com":1a8vvwse]There are few more techniques which also known as the Bad SEO Techniques or Black Hat SEO Techniques. Such as: - Relying on keyword metatags - Purchase Links (From Spamming or blacklisted sites or doing purchase links on high level for site marketing) - Horde Page Rank: This is one of my favorites, because it's one that most webmasters don't understand yet. This is because it changed over the past year or two. The concept people have in their mind is that page rank is a key part of site rankings and linking to other sites "leaks page rank" from your site. However, the world has changed. - Swap Links: Another oldie, but not goodie. Search engines want links to represent endorsements. Swapped links represent barter, and they are trivial to detect. Don't swap links for the purpose of building page rank. It's a waste of your time - Implement duplicate content - Use Session IDs on your URLs - Use lots of Javascript - Implement your site in Flash[/quote:1a8vvwse] I wouldn't think of "relying on keyword metatags", "using lots of javascript", and "implementing your site in Flash" as bad/black hat...just ineffective. The search engines don't pay much attention to keyword metatags, and using javascript/flash just means the search engines can't "read" it (so if your menu is javascript, for instance, the search engine won't see any keywords you might have in there.)
Ideas for developing my business - Advertising is the life-blood of any magazine. Get some advertisers and you're set. You've got your target market, now start working on the "buzz" around the mag.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Five Ways to Show Honest Appreciation

Life, Conflict and Work

Fear Factors in Small Business: Sales & Marketing

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.