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Creating Bullets and Using Bullets Efficiently

Written by: Charles Godbout

Article Overview: To create bullets, take a pad of paper. List all the features in the first column, the advantages in the second and the benefits in the third.

Creating Bullets and Using Bullets Efficiently

To create bullets, take a pad of paper. List all the features in the first column, the advantages in the second and the benefits in the third.

The So That Technique: You would say: "This cream is ph balanced, so that it's gentle on your face, so that…" Or try: "What this means to you is…"

When you don't want to give too much of the content of your product, you can describe the content without actually revealing it. Use ticklers, or curiosity boosters, that will give some information without giving out too much. Use a bullet that starts off with an idea, and then use a piece of content that justifies it. Example:

Seventeen Tips That Will Help You Bring Your Website To the Top of The Search Engines In Only Seven Weeks

In fact, one of these tricks only takes 12 minutes to implement.

You're adding emphasis and building on the previous bullet or message. When using bullets, keep them short and sweet. Don't put a bunch in one area. Break them up with other text. You could use bullets to describe your product, bullets to describe any premiums you offer and bullets to spell out your guarantees.

A good bullet tells a good story in itself. Use them to describe the product and link it to what it means to the customer. There's a difference between features and benefits. Features are just aspects of the product. They don't take into account the target audience. Advantage is the corresponding function of the feature. A function means what does that feature do? What does it cause? How is it used? Benefits tell what those features mean. What do they mean at a personal, intimate and direct level?

There was a sales letter describing anti-wrinkle cream. It said that the cream was ph balanced. That's a feature. It also said it was gentle on your face. That's a function. The fact that it's ph balanced means that it's gentle on your face. The benefit is that it's not harsh on your face like those chemicals that you use at a doctor's office.

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  Bullets to the Rescue

Article Tags: benefit, br, bullets, curiosity, guarantees, hellip, pad of paper, premiums, search engines, seven weeks, target audience, ticklers, wrinkle cream
Referred by: http://jaykubassek.com



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