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Creating Separate Paths for Visitors

Written by: Charles Godbout

Article Overview: You need to model your site to fit the personalities of the people who may be using it. For instance, if two people are in the market for a diamond, and one is a young, conservative man who’s a junior accountant and is buying an engagement ring for his girlfriend, and one is a young lady who has been brought up with money all her life, you wouldn’t sell to them the same way.

Creating Separate Paths for Visitors

You need to model your site to fit the personalities of the people who may be using it. For instance, if two people are in the market for a diamond, and one is a young, conservative man who’s a junior accountant and is buying an engagement ring for his girlfriend, and one is a young lady who has been brought up with money all her life, you wouldn’t sell to them the same way. The accountant isn’t likely to buy a diamond until he’s done his homework and has found out all there is to know about diamonds. The young lady might not care about all the particulars, as long as the diamond is cut for maximum brilliance, so it sparkles the most. So in this example, you might include some language about how sparkly this diamond is, while including a picture of the diamond, along with scientific information that backs up that flowery language. Check and example at: theleodiamond.com.

For each page, define who you’re speaking to. Define what the actions are. This doesn’t necessarily mean ordering. It could mean showing your money-back guarantee, which is very important to a particular type of person. Thirdly, what’s going to persuade them to take that action? Plan your site according to the buying habits of your customers, as explained in the Market Research section above.

On your Forms and Checkout pages, use point of action assurances. Next to the field for the customer’s credit card info, tell them about your guarantee policy. Spell it out completely rather than alluding to it in vague terms.

Minimize your Prompts or request for information because the more you ask, the less likely customers are to complete the process

Creating a Sales Funnel is another option to give your customer the choice. A funnel begins with your initial product offering. If it’s good and it fills a niche, it’s going to attract a lot of people. You create a sales funnel by offering those people more products (one or two at the time) that meet their needs that are more specialized than the initial product. If the initial product is an eBook, you might go from there to a video and from there to an online course and from there to a live, in-person course. The deeper you go into the funnel, the more money you’ll make. You add to your sales funnel by filling in the gaps in your existing funnel. If your customers are asking for something in particular, and you don’t know the answers yourself, it might be as simple as interviewing someone and offering that as an up sell.

In conclusion, customizing you pages to your customer interest and giving your customer the choice is always a good thing. Either you give them the choice of the products web pages they would like to see or the choice of buying a lower cost item instead of the big ticket item right away will always bring more profit.

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Article Tags: assurances, buying habits, conservative man, diamonds, engagement ring, girlfriend, guarantee policy, homework, initial product, junior accountant, market research, maximum brilliance, money back guarantee, niche, particulars, personalities, sales funnel, scientific information, vague terms, young lady
Referred by: http://jaykubassek.com



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Re: Social Media & Digg, Google, MySpace, and YouTube - Hi Kathy, What I meant about it being worth it was in the sense that I described. Creating multiple accounts for various sites and posting and ranking your own stuff. It's very time consuming to say the least. I'm just wondering if there's anyone out there that has done this and thinks it's beneficial.
Re Thinking Smarter - Hi Beat, Thanks for sharing this win. It's inspiring to hear about. Can you imagine what our life (and our businesses) could look like if we continued to open up to our creativity? Every day becomes an exciting journey for us and even those around us. Happy "Creating"... Tami
What are your success criteria? - Out of curiousity, what has to be present for you to know that your business is a success? The top three things for me are: 1. Maintaining a 6 figure income year in and year out. 2. Creating and promoting my own products. 3. Income not solely dependent upon my personal effort. How about yours?
Re: Has anyone bought targetted visitors? - Most "Targeted Visitors" do not look for your site or intend on going to it. Most of the vsisits are generated through popups and popunders. Some of the targeted visitor sites allow you to create an online add that people can click and go to your site but I have never heard of anyone getting so much as a newsletter signup from them. I think it would be more productive to take the money you would spend on guaranteed visitors, guaranteed signups, buying leads etc. and use it to advertise on some of the higher page rank websites related to your industry.


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