Home-based Business Opportunity: Marketing Your Soy Candles
Marketing your soy candles is not difficult given that you have been in a home-based business for quite some time. However, if this is your first time to make candles or run your own home business, there is no need to panic.
Marketing your product can be rewarding, exciting and liberating. Imparting to your clients the benefits of your niche is a powerful tool for your home-based business. The rewards for selling soy candles are many and varied. As home business owner, it is self-fulfilling knowing that your clients are satisfied and happy with your products.
Besides the huge income potential-each year, the industry makes 3 billion US Dollars-your clients can enjoy the economical trait of a soy candle without sacrificing quality, and you help save the environment from further destruction.
Soy candles burn almost 50% slower than any other candles. So if an enthusiast burn candles each night, she can have more savings when she chooses candles made from soy wax.
Moreover, candles from soy wax can also blend well with coloring dyes and scented oils. Thus, you and your clients can enjoy different colors, shapes, sizes and aroma from your candles.
The candles from soy are manufactured from soy wax through a process called hydrogenation. Hydrogenation makes it possible for a clean and smooth burning of candles.
What other candles lack that is present in a soy candle is the emission of white soot. Paraffin wax candles produce black soot. White soot emission has lesser to zero carbon dioxide, a good thing for our sick planet.
People are more interested in knowing what good a product can do to them to compel them to buy. The benefits are what sell your home-made soy candles. Finding your market is not a problem.
With the environmental benefits of soy wax, the candles are best promoted to people who support ‘green planet' campaign. You can join related associations and activities like bazaars and fairs, organized by environmental protection movements.
There are also stores that sell organic, whole food and vegetarian products. Doing business with them will promise mutual business benefits. Visit also the shops that deal environmentally-friendly products and see whether they can display your candles.
Maybe you have enough resources to rent a small booth inside a department store or mall and display the best soy candles you have made. Your idea is to establish your home business and start making your clientele.
There is nothing more effective than establishing rapport with your clients. You can provide a pamphlet about the benefits of your candles. Devise a marketing strategy like making a trio package for a price of two pieces.
You can also give one small candle for every fixed amount of purchase of your regular candles. The more they buy, the more they can get for free. Some candles are contained inside a jar. You can also sell refills to your customers so they can recycle their jars.
Hosting candle parties is a fun way to market your home-based business. Today, product launches are accomplished through parties. If you can close a business deal with other business such as supplying the necessary scented candles during the product launch party, your soy candles will enable you to sell high.