How to use E-mail Marketing as part of your Online Marketing Strategies
How to use E-mail Marketing as part of your Online Marketing Strategies
There are many ways to use e-mail marketing. For example, an information site sends out news via e-mail marketing that a new content has been added. Some e-commerce sites may also use this method to remind customers of their carts or to send follow-up e-mail to their customers.
Even a political and non-profit organization can benefit from it to send information about projects and events. As an online marketing strategy, e-mail marketing is used to advertise a certain product, service or brand. It is also used to improve the relationship between a business and his customers, or to gain new clients.
To be successful with this online marketing strategy, e-mail marketing must be planned carefully in making the most of its benefits. There are many approaches in achieving such goal, however, the best five are the following:
1. Enliven your e-mail template with images and graphics. Most people receive e-mails from friends, colleagues and family in plain text. By adding a stationery or a colored image in high quality, you are making your campaign attractive.
With your graphics, you are conveying an accurate image to your potential customers. It can also provoke their interests.
2. Customize your e-mail with the customer’s name. One effective approach in online marketing strategies is to add a personal touch to your customers. This makes them feel special.
Compared to the generic greeting “Dear Valued Customer”, addressing the customer with his name such as “Dear Miss Michelle Franca”, appears to be specifically created for that person. The former addresses the general consuming public.
3. Use the e-mail marketing at the right time.As a business domain owner, you implement several online marketing strategies, each one having its appropriate time of usage. To increase your profits, use e-mail marketing at the right time.
Avoid sending e-mails to people at the wrong time such as end of the academic year and schedule for tax payment. Depending on each individual, some people may be interested in your product or service when there is an occasion or holiday while others are just annoyed. So planning and timing are crucial. 4. Send e-mails with appropriate intervals. Set a system in sending e-mails—primary and follow-up—to your customers. You do not want to lose their interests because they are annoyed with your excessive e-mails.
For example, e-mail marketing is very effective online marketing strategy to boost sales particularly when there is an occasion such as upcoming sale event or a holiday.
You can send your first e-mail one month ahead. Then another e-mail is sent after two weeks to remind them. Still another e-mail is necessary after a week to make a follow up. You can also allow your customers to subscribe to your updates.
5. Create a friendly interface for your subscribers to update their e-mail address or to unsubscribe. It is common among people to change their e-mail address. As your online marketing strategy, make your e-mail marketing easy for people to notify you of changes in their e-mail address and to opt-out of subscription.
How to use Email Marketing as part of your Online Marketing Strategies - To learn more about this author, visit Charles Godbout's Website.
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Any website owners and online businessmen take advantage of the potential of e-mail marketing as part of their online marketing strategies. It is an effective medium to boost their profits, when used properly.
There are many ways to use e-mail marketing. For example, an information site sends out news via e-mail marketing that a new content has been added. Some e-commerce sites may also use this method to remind customers of their carts or to send follow-up e-mail to their customers.
Even a political and non-profit organization can benefit from it to send information about projects and events. As an online marketing strategy, e-mail marketing is used to advertise a certain product, service or brand. It is also used to improve the relationship between a business and his customers, or to gain new clients.
To be successful with this online marketing strategy, e-mail marketing must be planned carefully in making the most of its benefits. There are many approaches in achieving such goal, however, the best five are the following:
1. Enliven your e-mail template with images and graphics. Most people receive e-mails from friends, colleagues and family in plain text. By adding a stationery or a colored image in high quality, you are making your campaign attractive.
With your graphics, you are conveying an accurate image to your potential customers. It can also provoke their interests.
2. Customize your e-mail with the customer’s name. One effective approach in online marketing strategies is to add a personal touch to your customers. This makes them feel special.
Compared to the generic greeting “Dear Valued Customer”, addressing the customer with his name such as “Dear Miss Michelle Franca”, appears to be specifically created for that person. The former addresses the general consuming public.
3. Use the e-mail marketing at the right time.As a business domain owner, you implement several online marketing strategies, each one having its appropriate time of usage. To increase your profits, use e-mail marketing at the right time.
Avoid sending e-mails to people at the wrong time such as end of the academic year and schedule for tax payment. Depending on each individual, some people may be interested in your product or service when there is an occasion or holiday while others are just annoyed. So planning and timing are crucial. 4. Send e-mails with appropriate intervals. Set a system in sending e-mails—primary and follow-up—to your customers. You do not want to lose their interests because they are annoyed with your excessive e-mails.
For example, e-mail marketing is very effective online marketing strategy to boost sales particularly when there is an occasion such as upcoming sale event or a holiday.
You can send your first e-mail one month ahead. Then another e-mail is sent after two weeks to remind them. Still another e-mail is necessary after a week to make a follow up. You can also allow your customers to subscribe to your updates.
5. Create a friendly interface for your subscribers to update their e-mail address or to unsubscribe. It is common among people to change their e-mail address. As your online marketing strategy, make your e-mail marketing easy for people to notify you of changes in their e-mail address and to opt-out of subscription.
How to use Email Marketing as part of your Online Marketing Strategies - To learn more about this author, visit Charles Godbout's Website.
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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