Tweet

Internet Marketing: Copywriting

Guest post by: Charles Godbout

Article Overview: Internet marketing is the process of marketing your products and services using the internet. Its importance increases as the internet becomes more valuable to people’s lives. Among the several strategies for internet marketing is copywriting.

Internet Marketing: Copywriting

Internet marketing is the process of marketing your products and services using the internet. Its importance increases as the internet becomes more valuable to people’s lives. Among the several strategies for internet marketing is copywriting.

Copywriting is the writing of text or copy specifically to promote a product, service or opinion. The purpose of the copy is to incite readers to take an immediate action, which is to buy. The services of copywriting include writing contents for websites, brochures and writing sales letters.

Website copywriting becomes increasingly popular as more entrepreneurs engage in online business. Most website owners are not writers themselves. Even if they are, they do not have enough time to write web contents.

If you are new to internet marketing, you may need the help of a professional copywriter to work on the “About Us”, “Contact Us” and “Frequently Asked Questions” sections on your website. You may also need to have web content articles that focus on the benefits of your products and services.

Even the short descriptions about your website, products and services are important aspects of your marketing. They are written and published not only to incite visitors to purchase, but to educate them as well.

There are also business enterprises that employ the services of copywriters to produce brochures. The industries in real estate, hospitals, and community colleges recognize the need to publish brochures on the web or on print. The healthcare industry may also need copywriting services to educate the public.

In terms of sales letters, there are instances in which the letters are written by the business owners. But in most cases, the copies are written by professional copywriters. Even newsletters, whether published on the web or on the print could be a work of a professional copywriter.

The world is indeed round, and that includes the virtual version. Today, there is a job intended for copywriters in almost anything imaginable. On the internet, online copywriting is most often used as an internet marketing tactic.

It gears toward closing the letter with a sale or subscription of a newsletter. Website content articles of good quality contain engaging information, written in a conversational and professional style. The paragraphs must be short, and the sentences are straightforward.

As mentioned earlier, website copywriting persuades the readers about the benefits of the products and services offered. It provides reasons why you should buy such products, and such reasons are backed by evidence.

Web copywriting is more than a document containing texts and images. There should be creativity on every copy so readers do not get bored reading it. The persuasion must be done by a professional copywriter because it carries the heavy responsibility of creating positive response from the readers, which should start from the introduction of the copy.

Some experts recommend using the Johnson Box technique in writing the headline of your copy, particularly if it is for internet marketing. This technique is proven to be effective and is used in sales copywriting. Studies have shown that most readers only read the Johnson box headline.

Related Articles
  Top Home Business Opportunity – What the Guru’s will not tell you!
  Copywriting Secrets:How To Become The Best Internet Network Marketer
  Copywriting - what a waste of time
  The Art of Copywriting Tips - What it Can Do For You
  Why You Need to Learn How to Copy Write if You’re Online Doing Business
  Copywriting Class 101 - How to Sniff Out What Your Target Audience Really Wants
  Make Your SEO Copywriting Count
  The 7 Internet Marketing Tools
  4 Hallmarks of Quality Website Copywriting
  Website Copywriting Tips
  SEO Copywriting - Six Successful Secrets to Successful SEO Results
  POWER Points to Ask BEFORE You Write a Single Word of Copy
  If WordPress Is Good Enough For Jeff Johnson Then It Must Be Good
  Copywriting Is Essential For Multilevel Marketing Success
  Best Persuasive Ads-How to Write the Most Effective Ads
  Are You Connecting With Your Customers With Consistent Communication They Can Relate To?
  How to Write to Communicate: 6 Tricks to Better Copywriting
  Why Should You Learn Internet Marketing
  Introduction to Internet Marketing
  How To Get Unblocked When Writing Sales Letters & Emails

Article Tags: Internet Marketing
Referred by: http://jaykubassek.com



Related Forum Posts
Re: Kevin's Case Study #11 - A New Forum Category? - Hi Kevin, Like GT suggested, I also think you can add Internet Marketing as a sub category in the Marketing section and also a Social marketing as subcategory. Online marketing/internet marketing/online promotion are the same, and it will be best to use the common term - Internet marketing. I can't think about someone to moderate a Social Marketing category. We all use it, we all know how to make it work and we all have our own different experience with it.
Internet Marketing Conference on SLife - I've been trying to log in but it keeps crashing.. anyways.. a friend of mine in BC plans on holding Internet Marketing Conferences on SecondLife and have the same top internet marketers that would normally be in Live Internet Marketing conference speak. Income will be generated from admission charges, product sales during breaks, sponsor tables, etc etc.. Just to get the ideas flowing in your head that anything you can do in the real world can be replicated in SL. There is no planned date as of yet for this conference.
Re: Hi from a Manhattan coach - Hi Julie, Welcome to the forum, it's great to have you here and thank you for telling us a little about yourself. You sound like a very enthusiastic person who likes what she does and in Internet Marketing that is very important and you also sound like a 'people person' which is great. Internet Marketing is time consuming and challenging but can also be extremely rewarding and hopefully profitable. I don't know how many forums you have signed up to but this is one of the best. The support and guidance you get here is what makes it the success that it is but as I am sure you know from looking at the side bar that there are many aspects of business that are catered for here which will help you along the way, best wishes, Mal.
Re: How many mambers of this forum are also member of WF? - Hi Kevin, I have to agree with Tanny. All forums are unique in their own way, but doesn't mean that one is better than the other. What you might get out of one forum, you may not get from another. For instance, the WF focuses on Internet Marketing, while this forum focuses on Entrepreneurship. Each has their own set of benefits. I don't think you can really compare one to the other, unless of course they focused on the same topic. I have learned a lot from this forum, stuff I would never have gotten from the WF. With that being said, I've learned a lot from the WF, specifically since I need to know about Internet Marketing and running an online business. The addition of the Online Business forum here will help, and Jeff is doing a great job as moderator.
Kevin's Case Study #11 - A New Forum Category? - Hi Everyone, 2009 is a new year and I'd like to create a new forum category to jazz things up! In the past, there's been some interest voiced about adding a "Social Media Marketing", "Online Marketing", "Internet Marketing" or "Online Promotion" category. I'll implement [u:1g2tv6tf]ONE[/u:1g2tv6tf] of those new categories, but can someone first tell me what the difference would be between the existing "Marketing" section and one of those new options mentioned above? Thanks


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Why Small Businesses Don't Survive

2011 Global Brand Trends Letter

WHAT IS MANAGEMENT CONSULTING

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.